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Infographic: Japan Ecommerce Market

Though geographically small, Japan is both an economic and ecommerce powerhouse. Japan’s Gross Domestic Product (GDP) of $4.729 trillion ranks #5 in the world. To capture your share of this important global opportunity, you must understand the nuances of the culture and what it takes to reach local consumers. With a highly connected population – 109 million Japanese are online – consumers are comfortable browsing and buying online. In 2014, online sales in Japan totaled nearly $71 billion, and they are forecasted to grow to just over $106 billion by 2018. To successfully reach Japanese consumers, online merchants must speak the local language – 99 percent of the population speaks Japanese almost exclusively. And don’t forget to capture the right “look” on your ecommerce site. Ecommerce web design is influenced by a variety of aesthetic trends, including “Harajuku” (hip and trendy), “Kawaii” (cute and adorable) or “Shibu” (beautiful and refined).

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Infographic: Japan Ecommerce Market