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Influencing B2B Technical Buyers [Infographic]

Which content types engage and influence technical buyers? SterlingKor surveyed over 2,000 key business and IT Decision-makers, to find out how B2B vendors can engage and sell 'their wares'. So how do vendors engage with these IT and tech purchasers and what type of content will they engage with?

Spotlight

Basis Technologies

Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. Basis integrates otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for digital marketers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture. The company has offices in nearly every U.S. state as well as in Canada, Mexico and Argentina, with customers throughout North America, South America, and Europe.

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Influencing B2B Technical Buyers [Infographic]