How Customer Engagement Varies by Region

November 25, 2019

The infographic highlights that companies in APAC regard themselves as the most advanced for customer engagement. When looking at the types of platforms used for customer engagement, Europe is at the forefront when it comes to email marketing and the CMS. In North America, respondents favour the use of social media platforms and marketing automation for customer engagement efforts.  The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how the approach to customer engagement varies by geography, with comparisons between North America, Europe and Asia Pacific.

Spotlight

Arcade

Founded in 2010, Arcade’s collaborative business model has allowed the agency to work on a broad range of projects all over the world, from launching the CLEAR brand in North America and Japan, to managing digital activation for Taylor Swift's RED Tour across Southeast Asia for Cornetto, and designing the world’s first Android concept store in Indonesia - now a blueprint for Android stores around the world. Arcade's clients include Unilever, McDonald's, Google and IKEA.

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Spotlight

Arcade

Founded in 2010, Arcade’s collaborative business model has allowed the agency to work on a broad range of projects all over the world, from launching the CLEAR brand in North America and Japan, to managing digital activation for Taylor Swift's RED Tour across Southeast Asia for Cornetto, and designing the world’s first Android concept store in Indonesia - now a blueprint for Android stores around the world. Arcade's clients include Unilever, McDonald's, Google and IKEA.

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