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Facebook Publishes New Data on How Users Refer to its Apps for Food-Related Purchases

May 3, 2019

Facebook has published a new research report which looks at the increasing role that social platforms - and Facebook and Instagram in particular - are playing in the discovery process for food-related content, including recipes, new products, restaurants, etc. Facebook commissioned a survey of more than 2,280 people in the US, aged 18 and over, who had purchased food products in the three months leading up to November 2018. The results show that younger users are increasingly likely to be using social media apps for food-related inspiration, which is an important trend of note for those working in related sectors.

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