YDOP

Content Marketing

CMOS | July 19, 2021

Today, the Chief Marketing Officer (CMO) Council, in collaboration with Evocalize, introduced a new report, "The Exponential Power of Collaborative Marketing."This new report expresses how cooperative marketing can onboard companies such as CPG suppliers, Financial Services firms, local businesses, and partner networks into the data-driven digital marketing revolution. Many of these businesses' local branches and representatives don't have admission to a national...

Visibility Public Relations | July 16, 2020

Classic pin stripes and traditional gray flannel was not enough when it came to fashioning profits during the recent coronavirus pandemic as Brooks Brothers was the most recent high-profile brand to join the list of retailers seeking bankruptcy relief. “One can’t ignore the effects of the COVID-19 crisis,” noted Robert Passikoff, Founder and President of Brand Keys, the New York-based brand loyalty and customer engagement consultancy. “The combination of store closures, c...

Content Marketing

SparkPost | May 22, 2021

SparkPost, the world's most trusted email sending and deliverability platform, confirmed today the acquisition of Taxi for Email, the email design and productivity platform used by enterprise-level email teams to create higher quality email faster and on a wider scale. With the inclusion of Taxi for Email to the SparkPost portfolio, SparkPost's ability to support the world's biggest enterprise-level senders reliably reach the inbox is extended even further, with powerful tools to hel...

Content Marketing

Genius Sports | August 18, 2021

Genius Sports Limited (NYSE: GENI) (“Genius Sports” or “the Company”), the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced today that it has entered into a definitive agreement to acquire Spirable, a leading creative performance platform. Transaction details have not been disclosed. Spirable allows brands, agencies and rights holders to create, automate and optimize highly personaliz...