Content Marketing

SparkPost Acquires Taxi for Email to Expand the Enterprise-Focused Email Platform

SparkPost, the world's most trusted email sending and deliverability platform, confirmed today the acquisition of Taxi for Email, the email design and productivity platform used by enterprise-level email teams to create higher quality email faster and on a wider scale. With the inclusion of Taxi for Email to the SparkPost portfolio, SparkPost's ability to support the world's biggest enterprise-level senders reliably reach the inbox is extended even further, with powerful tools to help them plan, execute, and optimize their email programs.

"The industry has long accepted that email production is difficult and time-consuming, especially in larger, more complicated businesses," said Rich Harris, CEO of SparkPost. "By focusing on these issues, Taxi for Email has increased email output by 80% and allowed users to quickly segment and personalize campaigns. The acquisition of Taxi for Email contributes to our goal of redefining the enterprise email category and unleashing email's potential."

Taxi for Email, when combined with SparkPost's expertise, solutions, and resources, is well-positioned to expand its presence in the enterprise email market. Together, this acquisition will:

Enable brands and agencies to develop good emails at scale, now with the complete support and scale of SparkPost, as well as its enterprise expertise and capabilities.

Allow users to create emails in Taxi and send them using SparkPost right away. In the future, additional design-and-send functionality is planned.

Deliver coding syntax recognition with more major third-party email providers, including SparkPost channel partners such as Salesforce Marketing Cloud, Oracle, Adobe, Iterable, and Braze.

"By combining our email design and workflow capabilities with SparkPost's leading email sending and deliverability platform, email marketers will be able to bring more of their best emails to the inbox with significantly less friction," Elliot Ross, CEO, and Co-Founder of Taxi for Email said. "We are happy to be joining a seasoned organization led by a management team with a proven track record in preparing email solutions for growth and, like us, sees the need to improve email. We'll be able to bring this incredible capability to a wider audience that wants a solution like Taxi for Email with SparkPost."

About SparkPost

SparkPost is the most trusted email sending and deliverability platform in the industry. SparkPost's powerful solutions help the world's biggest enterprise-level senders reliably reach the inbox, enabling them to plan, execute, and optimize their email programs. SparkPost is not only the world's largest and most reliable sender, delivering almost 40% of all commercial email, but they now have the world's largest data footprint to assist enterprise brands in making data-driven choices to optimize their email programs. With a team of experts on hand to help with everything from strategy to implementation to optimization, it's no surprise that The New York Times, Oracle, Salesforce, Zillow, Pinterest, amongst other companies trust SparkPost to elevate their email.

About Taxi for Email

Taxi for Email is an email design and productivity platform that helps enterprise and agency teams get the best out of email. With Taxi for Email, anyone involved in email creation will work together to produce best-in-class emails while reducing execution time by an average of 80%. Taxi for Email integrates and unlocks more advanced functionality for most big email sending platforms, including Salesforce Marketing Cloud, Oracle Marketing Cloud, Adobe, and many others. Taxi for Email is used by enterprise global brands such as Airbnb, Zillow, QVC, NBC Universal, Reuters TV, and Genesys to scale email processing across vast teams. Your emails will reach their full potential with Taxi for Email.

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