Web Strategy Plus

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Scaled Agile, Inc. | April 15, 2020

The United States Air Force (USAF), Office of the Chief Software Officer (USAF/CSO) and Scaled Agile, Inc (SAI) are collaborating to create tangible recommendations and resources to address the appropriate application of the Scaled Agile Framework in a DevSecOps context, to support and follow the guidance provided by the Department of Defense (DoD) Enterprise DevSecOps Initiative....

Google | February 25, 2020

Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly named Medic update. Bill said that the scope is wider than just medical sites. The patent may show why some sites can’t rank. It’s important to note that Google does not often confirm whether an algorithm described in a patent is in use. This patent may or may not be used in Google’s algorithm....

Facebook | February 04, 2020

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....