The U.S Air Force and Scaled Agile collaborate to provide recommendations on properlyimplementing the Scaled Agile Framework® (SAFe®) with DevSecOps

Scaled Agile, Inc. | April 15, 2020

The United States Air Force (USAF), Office of the Chief Software Officer (USAF/CSO) and Scaled Agile, Inc (SAI) are collaborating to create tangible recommendations and resources to address the appropriate application of the Scaled Agile Framework in a DevSecOps context, to support and follow the guidance provided by the Department of Defense (DoD) Enterprise DevSecOps Initiative.

Spotlight

As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), we asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess.This enabled us to identify the largest talent gaps, and the most coveted digital marketing skills to have in 2014. (We define the talent gap as the difference between skills/specialties marketing executives value the most, and the skills their talent currently has.)


Other News

Balbix Hires Virsec Systems, Tech Mahindra Vet as Channel Leader

Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to accelerate its momentum. In March, the company announced its $70 million Series C funding round. Its funding now totals more than $100 million. “With the exploding attack surface, SIs and MSPs are struggling to mitigate vulnerabilities and manage risk for their customers,” Sharma said. “Customers … have begun to demand more automation and proactive cybersecurity posture management. Partners that add Balbix to their portfolio will deliver reduced risk to customers at lower costs, as well as actionable insights for improved decision making.” Previous Roles with Virsec Systems, Tech Mahinda Sharma brings over 22 years of experience in sales, business development, alliances and strategy. Before Balbix, he was Virsec Systems‘ vice president of strategic partnerships. There, he opened new revenue streams via partnerships with leading GSIs and VARs. Before that, he worked at Tech Mahindra for over a decade, most recently as vice president of its communications business. Balbix allows partners to help their customers by providing automated capabilities. Those include asset inventory, vulnerability management and cyber risk quantification in dollars. Partners can extend their portfolios and gain new revenue streams delivering services around these technologies. “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. Gaurav Banga is Balbix‘s founder and CEO “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. “Saurabh has a track record of building win-win models for partners and technology vendors stemming from his experience working at both a world-leading GSI and at technology vendors where he partnered with top GSIs, MSPs and MSSPs.”

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CHANNEL PARTNERSHIPS

Azul Announces Global Channel Partner Program

Azul | May 27, 2022

Azul, the only company 100% focused on Java, today announced its global channel partner program, providing comprehensive resources that enable channel organizations to solve top-of-mind customer use cases such as cloud cost optimization, Oracle Java licensing alternatives, and application performance enhancement in financial services, ecommerce, software technology and other industries. Azul is expanding the reach, depth, support and staffing around its global partner program and is accepting new partners now. Azul brings more than 20 years of leadership in the Java market, employing the world’s largest independent Java engineering team and supporting more versions of Java than any other vendor, including Oracle. This deep experience makes Azul uniquely positioned to partner with companies addressing customer needs around slashing Oracle Java licensing costs and providing Java-based solutions to common infrastructure and application challenges. Many of the largest companies in the world use Azul’s flagship, high-performance Java runtime, Azul Platform Prime, to reduce their cloud costs by up to 50%. “We continue seeing explosive growth in demand for the Azul Platform,” said Chris Clabaugh, Azul’s vice president of channel sales. “Companies are grappling with out-of-control Java support and cloud costs that eat into margins and restrict the ability to modernize applications and infrastructure in a dynamic and competitive world. Azul and our partners work closely together to power hyperscale, performance-driven cloud applications and cost-efficient Java environments.” Available Partner Resources Azul’s partner program offers a flexible framework for jointly capturing the substantial market opportunity for Java-based solutions. Available resources for channel partners include: Conflict-free deal registration with compelling discounts Volume incentive plans, lead sharing, regional sales promotions and an easy-to-understand marketing development fund process World-class sales and technical training curriculum from the leading provider of OpenJDK-based Java runtimes, complete with on-demand videos, new badging and credentialing progression path, and self-paced presentations Comprehensive enablement and promotional resources “There’s massive demand for high-performance Java runtimes that cut customers’ infrastructure costs and power cloud-based applications, Azul offers substantial resources to enable its partners’ success, and together we are building on our already strong momentum.” Frank Nobbe, director partner management, Logicalis Germany About Azul Systems Inc. Headquartered in Sunnyvale, California, Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul customers include 27% of the Fortune 100, 50% of Forbes top-10 World’s Most Valuable Brands, all 10 of the world’s top-10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG and Workday.

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CONTENT MARKETING

ZentrumHub Announces Strategic Partnership With WIHP, A Leading hotel marketing Company

channel Partnership | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an impact in this space by providing its customers more and additional access to technologies that will add value to its clients business. This partnership is a great testimony of this core belief of the company and as next steps, will continue to add more partnerships in its kitty. ZentrumHub now offers more than 900,000 hotel inventory API to its customers with unique properties across the world, enabling their clients to provide a wide choice of hotels to their customers. "With the ever-growing demand for hotels, today's travellers want hotel searches to be quick and painless. With this partnership travel agencies using ZentrumHub Hotel API will be able to position their ads in metasearch engines and increase traffic to their reservation system driving more business." ZentrumHub CEO Sachin Singh Julio Selva, Vice President of Strategic Partnerships at WIHP, said, "Metasearch plays an important role in distributing hotels since 70% of users connect to them during a purchase journey. With Meta I/O, ZentrumHub can help their clients sell more on metasearch." About ZentrumHub: ZentrumHub turned its dream into reality in 2021 by accelerating its travel-tech venture and on a mission to be the fastest and smartest travel API hub in the world. ZentrumHub offers pre-integrated hotel booking API to over 50 leading hotel content suppliers. About WIHP: World Independent Hotels Promotion (WIHP) is a leading hotel marketing agency drawing on more than 20 years of experience and tracking. Having built over 5000 hotel websites and tracked the most efficient ones. With high-end marketing campaigns, WIHP provides global marketing services to the hospitality industry.

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MARTECH

The Nuvias Group Launches Nuvias ONE – the Digital Toolkit for Channel Partners

Nuvias Group | August 01, 2022

The Nuvias Group, the European high-value distributor, is launching a digital toolkit for partners, offering single entry-point access to multiple productivity and knowledge tools. Nuvias ONE provides partners with easy access to everything they need to deliver an excellent service to their customers. From order and inventory-tracking, subscription-based service provisioning, leading-edge training modules and marketing automation – it is a dynamic, constantly updated knowledge and execution base, with an ambitious roadmap of new features and tools. Nuvias has invested in a one-of-a-kind digital toolkit, that can be used modularly and customised to suit individual partner needs, incorporating both best-of-breed and in-house bespoke tools. The toolkit offers productivity tools to help partners convert commercial opportunities into business growth, the latest in market and technology insights to keep your knowledge at the sharp edge through a convenient self-paced learning model. Nuvias ONE initial launch line-up comprises the following elements: SkillUP, on-demand training and guided learning platform PowerUP the partner-branded marketing asset and automation platform Supply Chain Portal, for order and inventory tracking Subscription Manager, the Nuvias cloud subscription model, designed for our partners to manage and provision their own subscriptions Links to Nuvias Events and Latest News Nuvias is committed to supporting continuous learning, to keep the channel up-to-date on the fast-moving market environment and the latest technology trends. Nuvias ONE addresses its partners’ need to market their services with a timely and competitive delivery, by offering access to a marketing automation platform for lead-generation and taking solutions to market. Nuvias ONE is available immediately to Nuvias partners. About Nuvias Group The Nuvias Group is the fast-growing European next generation distributor with a broad range of innovative services and solutions designed to secure customer success and accelerate partner and vendor growth. In collaboration with leading technology suppliers, we specialise in providing security, agility and manageability for clients, networks and cloud technology solutions through an ecosystem of highly skilled Channel partners. Discover more at www.Nuvias.com.

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Spotlight

As part of our 2014 State of Digital Marketing Talent study (announced yesterday, see post here), we asked 747 advertising and Fortune 500 marketing executives which digital marketing skills they value the most, and which skills their talent actually possess.This enabled us to identify the largest talent gaps, and the most coveted digital marketing skills to have in 2014. (We define the talent gap as the difference between skills/specialties marketing executives value the most, and the skills their talent currently has.)

Resources