Developing A 360-Degree Digital Marketing Strategy

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

Infographic | December 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ensure that you're ticking all the right boxes, and maximizing your opportunities to get your email messages seen.

Infographic | December 16, 2021

Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon. The State of Creative Operations in 2021 report was based on data from a survey conducted among 100 professionals who manage or work for creative/marketing teams. Most (58%) respondents say their cre

Infographic | November 10, 2021

If 92% of shoppers are influenced by personalized shopping cart recommendations, shouldn’t brands do more personalization, in more places, more often? It’s easier said than done — requiring a deep commitment to improve data accuracy and quality. It also requires brands to unify disparate customer data, make it readily accessible across the organization, and close gaps that obstruct cross-channel insights. But it's worth the effort. Taking control of your customer data has huge advantages. Download this infographic to learn why brands are doubling down on improvements to customer data and insights – and where the biggest hurdles lie on the road to better command of the customer experience.

Infographic | October 14, 2021

When the pandemic hit and live events had to end organisations needed to rethink their marketing mix and move to a digital space. Most importantly your audience's content consumption and research habits changed becoming more self sufficient and digitally driven.

Infographic | January 4, 2022

Color choices are crucial for a website, influencing everything from brand recognition to purchasing. So, how can you choose the right color scheme for your site? The piece also looks at why website colors are important and provides tips for how to choose among different colors. Check out the infographic.