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Marketing Strategy

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and tech...

Marketing Strategy

Forrester | April 28, 2021

This year's Return on Integration (ROI) Honors recipients are Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions, according to Forrester. These companies have been honored for making bold decisions, aligning their revenue engine, and pushing transformative initiatives with the help of Forrester models, frameworks, and methodologies. The ROI honorees will be recognized at B2B Summit North America, which will be held as a live virtual e...

Google | March 09, 2020

Google has made an adjustment to the photo and video content policy for Google My Business listings. Going forward, photos and videos will be reviewed before being published. Given that a mandatory review was not in place before, you can likely expect some delay with photos and videos showing up on a GMB profile after being uploaded. Google did not state whether photos and videos will be automatically reviewed by AI, or if content will pass through a team of human reviewers....

BirdEye | August 15, 2020

Global Coronavirus pandemic has impacted all industries across the globe, Consumer Ratings and Reviews Software market being no exception. As Global economy heads towards major recession post 2009 crisis, Cognitive Market Research has published a recent study which meticulously studies impact of this crisis on Global Consumer Ratings and Reviews Software market and suggests possible measures to curtail them. This press release is a snapshot of research study and further information can be gather...