MARKETING STRATEGY

Optimad Media Acquires a Majority Stake in DSPolitical and UNTU Creating Leading Performance Marketing Solutions Platform

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and technological capabilities and service offering to new verticals.

“We believe digital performance marketing will continue to benefit from strong secular growth trends, as digital advertising spend continues to increase and advertisers continue to shift toward performance-based strategies and solutions. These investments fit perfectly with our strategic objective to enhance our core segment offerings while expanding into healthcare and public sector verticals, which we believe will benefit from particularly strong growth. The addition of DSPolitical and UNTU, especially their advanced technology platforms, vast proprietary data segments and world-class analytics capabilities, will allow the combined platform to better serve new and existing customers. We expect to continue to be highly acquisitive and will be looking for additional M&A opportunities in order to penetrate additional end-markets, and further augment our technology and data capabilities.”

Kevin Weisberg, Co-Founder and CEO of Optimad Media

Recently named “Company of the Year” by Campaign & Elections magazine, DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. The Washington, DC-based company leverages enhanced voter data, a proprietary cloud-based technology platform, and highly targeted media capabilities to identify, reach, and persuade potential voters and other audiences. DSPolitical offers a wide array of solutions ranging from fully-managed services for large, national clients to self-service, fast-to-deploy solutions for smaller, emerging campaigns and causes.

“For more than a decade, DSPolitical has been at the forefront of innovation in political and public affairs advertising, helping to elect thousands of candidates up and down the ballot in every corner of the country,” said Mark Jablonowski, DSPolitical’s Managing Partner and Chief Technology Officer. “Joining forces with Optimad enables us to maintain our mission-driven focus in the political and social sectors, while expanding our cutting edge technology to adjacent and complementary verticals.”

UNTU is a New York-based provider of proprietary data driven, tech-enabled healthcare-focused digital media solutions. The firm combines unique data sets with advanced modeling to generate patient insights, identify target audiences, and execute digital media campaigns across platforms, while adhering to high ethical standards designed to protect the privacy of its audiences.

“We are seeing significant growth and opportunity as, now more than ever, healthcare firms and public health organizations need effective ways to reach and engage consumers and constituents,” said Michael Bassik, Co-Founder and Managing Partner of UNTU. “We have a strong and differentiated offering and our partnership with Optimad will allow us to scale faster and expand our capabilities to provide clients with best-in-class marketing data and insights.”

About Optimad Media
Optimad Media is the new face of performance advertising for brands and companies. The company’s proprietary advertising technology goes far beyond basic programmatic optimization and eliminates waste in media campaigns to deliver the right person and the right result at the right price point. Optimad’s mission is to bring accountability to media and it delivers on that by partnering with its clients purely on a pay-per-performance model. Optimad gets paid when the client’s results are delivered.

About DSPolitical
DSPolitical has revolutionized the way political candidates and public affairs campaigns target and engage audiences. Over the past decade, the company has helped elect presidents, governors, senators, members of Congress, and thousands of state and local elected officials across the country. DSPolitical’s proprietary enterprise software, expansive inventory, breadth of reach, and unrivaled access to the best voter file data, make it a clear choice for those seeking a critical advantage over the competition.

About UNTU
UNTU is a privacy-first healthcare media, data, and technology company that combines the high quality data and inventory to deliver the most effective digital media solutions for its clients. By using permissioned data that is both HIPAA and Network Advertising Initiative (NAI) compliant, the company uses the highest ethical standards to protect the privacy of its audiences while connecting clients to the exact people they need to reach. Additionally, the groundbreaking UNTU Health Cloud enables brands and organizations to reach patients across more than 250 different conditions.

Spotlight

Whether you call it ABM, ABE, ABx or any other term du jour, account-based go to market strategies are here to stay because they work. Now a proven technique, marketers are looking for ways to scale beyond experimentation to a more foundational way of optimizing success with the easy wins of being a new approach behind us, marketers looking to scale their account-based efforts must address three crucial areas.


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CHANNEL PARTNERSHIPS

Nextiva Introduces Enhanced Partner Program to Rapidly Accelerate Channel Success

Nextiva | April 18, 2022

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OMNI CHANNEL MARKETING

Forethought Enhances Omnichannel Support with Zendesk Sunshine Conversations Integration

Forethought | March 16, 2022

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CHANNEL PARTNERSHIPS

Apica Announces Global Channel Partner Program for Digital Performance Monitoring

Apica Systems | May 21, 2022

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MARKETING STRATEGY

Invoca Launches No-Code Integration Library with New Google Analytics 4, Meta Conversions API, and Slack Integrations

Invoca | March 11, 2022

Invoca, the leader in conversation intelligence for revenue teams, announced the launch of no-code integrations library to enable enterprises and multi-location businesses to activate conversation intelligence data in their digital marketing and sales platforms with just a few clicks. Invoca's no-code integration library — which includes no-code versions of existing Invoca integrations as well as new integrations for Google Analytics 4, Meta Conversions API, and Slack — makes it quick and easy for revenue teams to harness insights from individual conversations between brands and consumers and activate those throughout the revenue stack, without developer resources or custom code builds. 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Expanding Ecosystem and Accelerating Product Invocation Invoca doubled the size of its R&D investment in 2021 and is now investing $20 million per year to accelerate product innovation while further developing and deploying new integrations. In November, Invoca was also named a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report. The company received the top score possible in 13 of 24 criteria, and received the highest score possible in the criteria of partner ecosystem, ease of use, integrations, product and technology innovation roadmap. About Invoca Invoca is the leader in conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK?. Invoca has raised $116M from leading venture capitalists including Accel, Upfront Ventures, H.I.G. Growth Partners, Morgan Stanley, and Salesforce Ventures.

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Spotlight

Whether you call it ABM, ABE, ABx or any other term du jour, account-based go to market strategies are here to stay because they work. Now a proven technique, marketers are looking for ways to scale beyond experimentation to a more foundational way of optimizing success with the easy wins of being a new approach behind us, marketers looking to scale their account-based efforts must address three crucial areas.

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