Media Moments

Marketing Analytics

businesswire | March 30, 2021

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...

MarketingProfs | August 06, 2020

How many times have you heard it? The COVID-19 pandemic has disrupted lives, businesses, and markets—which is typically followed by a line about life never returning to the way it was before. Those are two concepts that many of us are only just now beginning to wrap our minds around on a personal level. But on a professional level it's something we need to address immediately as our brands reopen for business and we test-drive marketing techniques designed to drive sales and profitabil...

Channel Partnerships

CallTower | November 14, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the addition of Global Director of OEM Alliances, Chuck Ward. Chuck Ward is a channel sales professional known for developing valuable strategic relationships and driving growth. In his 20-year technology career, he has a proven track record of working effectively with multiple partner ...

Instagram | February 08, 2020

Instagram is rolling out a new feature that will allow users to group their following list into different categories. Instagram uses data from the past 90 days to create these categories. In calculating interactions, Instagram measures user actions such as liking posts and reacting to stories....