Legend Power Systems | October 28, 2020
Legend Power® Systems (TSX-V:LPS) a global leader in commercial electrical system solutions, today announced the purchase of three SmartGATE platforms by channel sales partner Haven Consultants International ("Haven"). Haven has now purchased 20 SmartGATE platforms from Legend for its clients in eastern Canada. All three systems purchased by Haven are destined for buildings in the Province of New Brunswick. Of the three systems purchased, one is for a K-12 school, one for a courthouse and one for a college campus repeat customer.
OMNI CHANNEL MARKETING
Axis Security | October 27, 2020
Axis Security, the leader in Zero Trust access, today announced that Kimber Garrett has joined the company as head of channel sales. In this critical role, Garrett will be responsible for furthering the company's 100 percent channel model by developing its North American partner strategy and programs geared to VARs, system integrators, MSSPs and OEM partners.
Garrett joins Axis Security following the close of the company's $32 million Series B funding announced last month, as the organization accelerates its growth to meet enterprise demand for Work from Anywhere (WFA) solutions. Under Garrett's direction, Axis Security is helping channel partners meet new demands created by the WFA movement. Many organizations have quickly found securely connecting large numbers of users to company data and apps, required by new WFA policies, to be nearly impossible with traditional solutions such as virtual private networks (VPNs) that are challenging to deploy and expensive to scale and maintain.
Marketing 360 | December 07, 2021
Gone are the days of content marketing strategies that encompass only website content. To win in content marketing, multi-channel content marketing is the answer. Creating content on your website, social media, and beyond can increase visibility, build trust with potential customers, and drive high quality leads. And that's just what one local surrogacy clinic did.
In this case study, Marketing 360 shares how a local surrogacy clinic drove visibility and leads with multi-channel content marketing. With the help of their marketing team at Marketing 360, this clinic was able to see just how valuable the right content marketing strategy could be.
Over the last year, through their multi-channel approach to content marketing, they've driven more than 2.3 million impressions, 40 thousand clicks, and hundreds of conversions, most of which has come from organic search and social media. Compared to the previous year, that's a 109% increase in impressions and a 124% increase in their clicks and engagements. They also increased their total ranking keywords by 27% and total ranking pages by 37%.
The strategy? With the help of their Marketing Success Manager and Content Marketing Specialist at Marketing 360, they drove traffic to their website and increased organic rankings by consistently adding blogs and new pages to their website. The blogs and pages consisted of helpful and valuable information for women who were considering surrogacy or egg donation.
They also began to post more regularly on Facebook, Instagram, and Twitter, using content that was meant to inspire and encourage their followers. They did this through infographics, images, and videos.
Through many tools and integrated apps, plus the backing of a fully integrated marketing team, Marketing 360 makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work.
About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services for SMBs and franchises. The Marketing 360 platform gives SMBs everything they need to manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado, with offices in Austin, Texas.