Six 'New Normal' Marketing Tips for Reopening Businesses

MarketingProfs | August 06, 2020

How many times have you heard it? The COVID-19 pandemic has disrupted lives, businesses, and markets—which is typically followed by a line about life never returning to the way it was before. Those are two concepts that many of us are only just now beginning to wrap our minds around on a personal level. But on a professional level it's something we need to address immediately as our brands reopen for business and we test-drive marketing techniques designed to drive sales and profitability in "the new normal." For marketers accustomed to employing the iconic sales funnel model, developing new strategies is going to take some adjustment. The tried-and-true approaches we relied on in the past won't necessarily cut it out here on the new frontier. That's not to say we're going to need to rebuild everything from scratch. Fortunately, there are some ground rules that address marketing to a post-COVID marketplace. Let's look at six of them and see what steps we can be taking now.

Spotlight

Launched a new e-commerce store but struggling to make sales. Then, you are not the only one, many others business owners face the same problem. You’ve got a product and populated your site with great content. Now its not that easy to just sit and watch the traffic and sales flooding
in to your site.For many e-commerce owner, it becomes frustrating to get their business ready.In this infographic, you will learn 3 ways that you can practice to make your first e-commerce sale.The amazing thing about these is that you don’t even require to drive traffic to your website as they use direct client outreach.

Spotlight

Launched a new e-commerce store but struggling to make sales. Then, you are not the only one, many others business owners face the same problem. You’ve got a product and populated your site with great content. Now its not that easy to just sit and watch the traffic and sales flooding
in to your site.For many e-commerce owner, it becomes frustrating to get their business ready.In this infographic, you will learn 3 ways that you can practice to make your first e-commerce sale.The amazing thing about these is that you don’t even require to drive traffic to your website as they use direct client outreach.

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CHANNEL PARTNERSHIPS

Nylas Launches its Channel Partner Program and Partnership with UpStack

Nylas | October 19, 2022

Nylas, the state-of-the-art CPaaS platform powering frictionless digital experiences, workflow automation, and personalized engagement through universal APIs, today announced the debut of its channel partner program through a strategic partnership with UpStack, the premium staffing solution to fast-track the tech hiring process with personalized matching. Under the terms of the partnership, UpStack’s extensive network of 2,000 vetted developers can now leverage Nylas via the UpStack Marketplace to further assist innovative companies and teams to quickly and efficiently connect and harness communications insights to build better products, reduce costs, and scale quickly. The combination of Nylas’ universal APIs for critical communications channels like email, calendar, and contacts with UpStack’s trusted expertise and experience will help developers and companies leverage secure, scalable, and innovative communications APIs to both improve operational efficiency and create better experiences for users and customers. “Nylas’ investment in partnerships further emphasizes our commitment to our customers by aligning with proven, strategic partners that can best help leaders build communications features with limitless potential,” said Jyothi Swaroop, Chief Marketing Officer, Nylas. “We couldn’t be more excited about partnering with UpStack to jointly help businesses build better software and digital experiences.” Despite concerns surrounding economic uncertainty, the partnership comes at a time of global growth and adoption of the API economy and IT tools. According to the 2022 State of the API Report by Postman, 51% of respondents noted that more than half of their organization’s development efforts are spent on APIs, while 89% of global respondents said that their investments in APIs will increase or stay the same over the next 12 months. “Companies of all sizes and industries are increasingly recognizing just how valuable of a resource properly deployed development teams can be. As a result, solutions like APIs have become core components of the modern technology stack,” said Yossi Mlynsky, Founder & CEO, UpStack. “Companies of all sizes and industries are increasingly recognizing just how valuable of a resource properly deployed development teams can be. As a result, solutions like APIs have become core components of the modern technology stack,” said Yossi Mlynsky, Founder & CEO, UpStack. “We see our partnership with Nylas as a way to arm UpStack clients with powerful communications APIs that can help to fast track growth plans while simultaneously mitigating costs and streamlining their operational workflows.” Nylas’ new partner program supports strategic partnerships aimed at helping organizations diversify their portfolio, grow their business, and align with a leader in unlocking digital innovation through rich communications APIs. To access Nylas through the UpStack Marketplace, visit https://upstackhq.com/rewards/reward-nylas. For more information about Nylas and its partner program, please visit https://www.nylas.com/partners/. About Nylas Hundreds of thousands of developers around the world use Nylas to unlock innovation, insights, and engagement through its state-of-the-art CPaaS platform. Nylas is the only platform giving developers universal access to email, calendar, and contact providers through a single integration. Companies Upwork, Rippling, Freshworks, Dialpad, and more turn to Nylas to quickly and securely access and make sense of complex communications data, enabling them to build software with limitless potential. Learn more at www.nylas.com and follow us on LinkedIn, Twitter, and YouTube. About UpStack UpStack helps you find the best developer for your project. With our community of Senior React engineers, QAs, Front-End, and Back-End developers, UX/UI designers, and more, you can hire worldwide experts that can be an integral part of your team. Companies like Piggy, and TaskRabbit use the remote first approach to scale fast and safely while having UpStack as a trustful partner. Assess your needs with our dedicated Customer Success Managers. That’s all it takes to start our search for your perfect match within our pre-vetted candidate pool.

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CHANNEL PARTNERSHIPS

DomainTools To Introduce New Global Partner Program in November 9 Webinar

DomainTools | November 08, 2022

DomainTools, the leader for Internet intelligence, recently announced the launch of its new Global Partner Program that will be featured in a new webinar for Value Added Resellers (VARs), Managed Security Services Providers (MSSPs), Managed Detection and Response (MDR) providers, and other potential partners. What: “The Best In-Class Experience: Introducing our New Partner Program” When: 10am PT/1pm ET, Wednesday, November 9, 2022 Register: https://www.domaintools.com/resources/webinars/the-best-in-class-experience-introducing-our-new-partner-program/ In the webinar, Tim Durant, vice president global channels and alliances, and Tim Helming, cybersecurity evangelist, will discuss the program and walk through the Partner Portal to educate partners and prospects on delivering world-class threat intelligence products and services to their customers with DomainTools. The DomainTools Global Partner Portal provides all the tools and resources channel partners need to do business with DomainTools. For more details and to register, visit https://www.domaintools.com/resources/webinars/the-best-in-class-experience-introducing-our-new-partner-program/ To learn more about the new DomainTools Partner Program, visit https://www.domaintools.com/partners/resell-partner-program/ About DomainTools DomainTools is the global leader for internet intelligence and the first place security practitioners go when they need to know. The world's most advanced security teams use our solutions to identify external risks, investigate threats, and proactively protect their organizations in a constantly evolving threat landscape. DomainTools constantly monitors the Internet and brings together the most comprehensive and trusted domain, website and DNS data to provide immediate context and machine-learning driven risk analytics delivered in near real-time. Visit domaintools.com to experience firsthand why DomainTools is the first stop for advanced security teams when they need to know. For more information visit www.domaintools.com and follow us on Twitter and LinkedIn.

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CHANNEL PARTNERSHIPS

Sage reveals winners of the 2022 Sage Intacct Partner Awards

Sage | November 01, 2022

Sage (FTSE: SGE), the leader in accounting, financial, HR, and payroll technology for small and mid-sized businesses, recently announced the winners of the 2022 Sage Intacct Partner Awards. Overall, 24 partners took home awards – with the top partners across 9 categories receiving special recognition. These awards are given annually to the company’s top performing channel partners in North America and recognize value added resellers (VARs) and accounting firms for their success in helping clients adapt to change and leverage Sage Intacct cloud financial software. “Each year, the winners of our Sage Intacct Partner Awards are among the best of the best in this industry,” said Nancy Teixeira, SVP of Partner Strategy and Sales for Sage North America. “Each year, the winners of our Sage Intacct Partner Awards are among the best of the best in this industry,” said Nancy Teixeira, SVP of Partner Strategy and Sales for Sage North America. “These firms continue to demonstrate the excellence that our channel partners provide in empowering customers to thrive in this challenging business climate by using Sage Intacct products to their fullest. The outstanding performance from these partners showcases the strength of the Sage partner network and highlights the incredible opportunity we offer firms looking to grow their business.” This year’s winners of the Sage Intacct VAR Partner Awards were: Alliance Solutions, Accordant Company, Baker Tilly, Cherry Bekaert LLP, CompuData, Inc., Cross Country Consulting, Digitek, DWD Technology Group, Ethosystems, Intellitec Solutions, JMT Consulting, Kerr Consulting, LBMC Technology Solutions, Marcum Technology, Net at Work, Inc., Postlethwaite & Netterville, RKL eSolutions, LLC, RSM US LLP, Sockeye, SWK, The Answer Company, and Wipfli. The winners of the Sage Intacct Accountants Program Partner Awards were Consero, RSM USA LLP, and E78 Partners. These firms were recognized for outstanding year-over-year growth and sales achievement. In addition, several firms received special recognition: Sage Intacct Partner of the Year – Baker Tilly A leading advisory, tax, and assurance firm and provider of digital transformation solutions and services, Baker Tilly U.S. LLP (Baker Tilly) has a global customer presence across a wide-ranging set of industries. Baker Tilly is recognized for the 9th consecutive year for their excellent consulting, development, and technical services practices supporting the Sage Intacct development platform and business ecosystem. Sage Intacct VAR Partner of the Year – Sockeye Sockeye, a leading consulting company focused on implementing, customizing, and supporting its clients is Sage Intacct’s VAR Partner of the Year for 2022. Receiving this award for the first time, Sockeye is dedicated to helping its customers grow by providing best-in-class cloud financial solutions, business analysis, systems design, platform integration, consulting services and more. Sage Intacct Accountants Program (SIAP) Partner of the Year – Consero Global Consero Global is a leader in the cutting-edge Finance-as-a-Service (FaaS) model, providing a superior alternative to building and maintaining an in-house finance function for B2B and Investment Management clients. Offering the perfect blend of technology and people that scale, Consero delivers the services necessary to support a company's daily operations, accelerate growth, and prepare for the future. Sage Intacct Growth Partners of the Year (CMRR) – Accordant Company, LBMC Technology Solutions, and RKL eSolutions The Accordant Company has helped 4,100+ companies improve their business results by providing leading edge ERP and industry specific software solutions to customers. For 2022, Accordant continued to accelerate their Sage Intacct practice. The team has extensive knowledge across multiple industries including construction & real estate, financial services, franchise, professional services, and wholesale distribution. LBMC Technology Solutions was founded as a traditional accounting firm in 1984 and has become the largest professional services solutions provider in Tennessee. LBMC is a top 40 firm in the country, an industry leader in accounting, finance, human resources, technology risk and information security, and wealth advisory services for businesses and individuals. RKL eSolutions had helped hundreds of growing small and medium sized businesses maximize their technology resources and investments. Specializing in the needs of Entertainment, Software & SaaS, Professional Services, Manufacturing, and Nonprofit organizations, RKL’s experienced team of consultants continued to demonstrate excellent growth in 2022. Sage Intacct Growth Partners of the Year (Deals) – Net at Work and RSM US LLP Net at Work, a Sage Intacct partner since 2021, generated over 127% growth in YoY sales. The Net at Work team supports over 6,000 organizations in making software, systems and people work together in achieving their core organizational objectives. Founded in 1996, Net at Work has garnered wide industry recognition as problem-solvers and promise-keepers for its clients. RSM US LLP achieved over 84% growth in YoY sales for 2022. RSM’s purpose is to deliver the power of being understood to clients, colleagues and communities through world-class audit, tax and consulting services. Focused on middle market businesses, RSM is dedicated to developing leading professionals and services to meet their evolving needs in today’s ever-changing business environment. Sage Intacct Rookies Partner of the Year – Cherry Bekaert LLP and SWK Technologies Cherry Bekaert LLP is a first year Sage Intacct partner headquartered in Raleigh, NC. Ranked among the largest accounting and consulting firms in the country, Cherry Bekaert provides guidance and support that helps its clients move forward to reach their organizational goals. In 2022, their significant achievement in adding new Sage Intacct customers was a standout among their peers. SWK Technologies is also a first year Sage Intacct partner headquartered in East Hanover, NJ. SWK delights its customers and partners by providing solutions and expertise that transform their businesses and enable success. The team provides business management consulting services that help maximize value derived from technology investments. Sage Intacct Canadian Partner of the Year – The Answer Company Since 1994, The Answer Company has been helping organizations answer questions about investments in technology and information systems. Specializing in business management solutions to industries such as manufacturing, construction, distribution, healthcare, food & beverage, nonprofit, and real estate, the team is dedicated to help make companies more successful at what they do. Sage Intacct CRE Partner of the Year – Alliance Solutions Group Alliance Solutions Group has successfully assisted over 4,000 clients with a team of experienced professionals specializing in providing software solutions (including Sage Intacct) to commercial and industrial contractors, specialty and subcontractors, residential builders, real estate managers, developers, government and corporate owners, and medical practices to help streamline business processes, control costs, and increase revenues. About Sage Sage exists to knock down barriers so everyone can thrive, starting with the millions of small and mid-sized businesses (SMBs) served by us, our partners, and accountants. Customers trust our finance, HR, and payroll software to make work and money flow. By digitizing business processes and relationships with customers, suppliers, employees, banks, and governments, our digital network connects SMBs, removing friction and delivering insights. Knocking down barriers also means we use our time, technology, and experience to tackle digital inequality, economic inequality, and the climate crisis. Learn more at www.sage.com/en-us/ or www.sageintacct.com.

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