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Google | February 13, 2020
An update to Google Ads will make it easier to determine how campaign changes impact ad performance. Going forward, advertisers will be able to view campaign changes annotated in their performance charts. Previously, it wasn’t as easy to review change history alongside reporting data. Now, with the data being shown on one screen, advertisers can better understand the impact of specific changes on their campaign performance....
Channel Partnerships
Impartner | February 11, 2022
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced the promotion of Brad Pace, currently the VP of Operations, to Chief Operating Officer. In his role, Pace will oversee general operations including customer success, customer support, implementation and project management, IT and training and documentation. In his six years with Impartner, Brad has done an outstanding job of impro...
Marketing Strategy
VizSense | September 24, 2021
VizSense, Inc., the leader in micro-influencer marketing, was recently awarded for its technological innovation in artificial intelligence and excellence in performance marketing by Futurology and the International Performance Marketing Awards (IPMA), respectively. We are deeply honored to be recognized for two of our most important areas: technology and service excellence. Our amazing team will continue to hold ourselves accountable to our clients and teammates, and...
Influential | October 30, 2020
Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered t...
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Content Marketing, Martech, Channel Partnerships
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