MARKETING STRATEGY

Making Science Grows With the Acquisition of Ad-Machina

Making Science | September 28, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%.

This revolutionary technology becomes a perfect accelerator for Making Science. Together with Making Science’s AI-based Gauss platform, which optimises digital marketing investments, the consultancy firm can now offer its clients a unique technology solution in the market.

The deal is another step made by Making Science in its ongoing growth strategy, which includes both international and domestic acquisitions - such as London-based performance marketing agency, Nara Media. Ad-Machina has experienced remarkable growth throughout its three-year history. It has a strong client portfolio and an expert team specialising in performance marketing technologies. For Making Science, this is the seventh global acquisition since its IPO.

We are very excited about the acquisition of the Ad-Machina platform and the entire Agua3 team. It is a company that has demonstrated the potential of technology and marketing with its business model and that has a very specialised team, fully aligned with Making Science’s value proposition. The Ad-Machina platform strengthens our technological value proposition and accelerates our national and international growth”.

Jose Antonio Martínez Aguilar, CEO of Making Science

For Eduardo Sarciat, CEO of Ad-Machina, “This transaction allows us to access Making Science’s extensive data expertise and team of experts to provide our clients with a unique offering in the market. We are delighted to be part of Making Science’s unprecedented growth project”.

This acquisition consolidates Making Science’s presence in Spain but also contributes to its international recognition. The company, which specialises in developing services related to e-commerce and digital marketing, has created innovative tools to support the digital transformation of businesses in Italy, France, the United Kingdom, Portugal, Mexico and the US.

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CHANNEL PARTNERSHIPS

Ermetic Launches Synergia Global Channel Partner Program

Ermetic | March 08, 2022

Ermetic, a leading cloud infrastructure security company announced the Ermetic Synergia Partner Program for IT service providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver turn-key cloud security solutions that span cloud infrastructure entitlement management (CIEM) and cloud security posture management (CSPM) for AWS, Microsoft Azure and Google Cloud Platform environments. The program has experienced early growth and global interest from foundational partners including Trace3, Marcum Technology, Cyberuptive, HI Tech Hui, SolCyber and Tecflair. According to Gartner, the cloud security category is projected to be the fastest growing segment of the global information security and risk management market at a CAGR of 41.2%. The major factors driving the market include the increasing number of sophisticated cyber-attacks on cloud computing systems, and growing need for compliance with various standards, benchmarks and regulations. The Ermetic Cloud Security platform detects and remediates excessive, risky privileges and resource misconfigurations (e.g. databases exposed to the internet) on a continuous basis by analyzing identities and permissions along with the configuration of network, storage and secrets assets. No other security solution reduces the cyber attack surface at scale across single and multi-cloud infrastructures with full stack visibility and control over multi-cloud infrastructure entitlements and configurations. “We are experiencing high demand for our comprehensive identity-first cloud infrastructure security solution and have created a value-driven program to enlist security-oriented partners so we can all capitalize on this market opportunity,” said Shawn Larsen, Head of Channel and Alliances for Ermetic. “We are investing in partners by providing predictable sales incentives, technical resources for joint sales engagements, enablement training to expand partner capabilities and transparent opportunity collaboration to ensure their success.” Ermetic Synergia Partner Program Details The multi-tier Ermetic Synergia Partner Program includes the following elements to enable partners to succeed and capitalize on this fast growing market opportunity: Enables partners to differentiate their offerings via Ermetic’s integrated, lifecycle approach to cloud native application protection (CNAAP) that combines CSPM and CIEM Provides automation to remediate access risks and vulnerabilities, reducing the customer attack surface Partner participation profitability and gamified incentives Access to a Knowledge Base of sales assets, use cases and technical collateral Deal registration to reduce channel conflict and provide opportunity protection Sandbox license to Ermetic’s Cloud Security Platform to demonstrate use cases and capabilities to prospects and customers Marketing support and market development funds for joint programs, events and Go-to Market initiatives Dedicated sales and system engineering support for successful deployments Partner enablement and training resources helping you crawl, walk and run on your own Dedicated Partner Account Team Differentiated partner levels, providing greater value based on engagement and joint opportunities Top Market Opportunities Three of the leading customer use cases that Ermetic channel partners can monetize are: Continuous Cloud Security Risk Assessment & Least Privilege Audit and remediate unnecessary, excessive and risky entitlements, and infrastructure misconfigurations. Perform routine assessment of configurations across cloud environments and audit compliance with leading standards and benchmarks including CIS Benchmark, NIST Cybersecurity Framework, AWS Well-Architected Framework, PCI-DSS, GDPR, HIPAA, SOC2 and more. Deliver Managed Services with an Identity-first Security Approach Deliver new or enhanced SOC 2 certified MSSP or Managed Detection and Response (MDR) capabilities. These include the ability to discover, monitor and manage all human and/or machine identities, assess their policies and permissions for risks/threats, detect anomalies such as sensitive data access, privilege escalation and deletion, and unusual resource access. Zero Trust Access for DevOps Enable clients to execute Zero Trust mandates using auto-generated access policy recommendations for DevOps that optimize security while supporting end user productivity through integration with leading CI/CD tools such as Slack, Jira, ServiceNow, Jenkins, Terraform and more. Implement Just-in-Time (JIT) or Privileged Identity Management (PIM) access which grants an identity only the entitlements it needs to accomplish a specific task and revokes them once the job is complete. Ermetic Partner Testimonials “We are helping clients from all verticals develop a cloud security strategy and implementation plan, because it has become a priority across most enterprises,” said Derek Smith, Director of Strategic Alliances for Trace3’s Cloud Solutions Group. “We see entitlement and configuration management as must-haves for securing the cloud attack surface, which is why we are offering these capabilities with Ermetic to our clients.” “Ermetic has helped our clients drastically improve visibility into their cloud assets in a scalable, non-intrusive way, that supports their development, operations, and governance teams’ needs,” said Jaike Hornreich, CISA, GPEN, GWAPT, CICP, CCSFP, Senior Director of Cybersecurity and Privacy for Marcum Technology. “Public clouds will supersede the datacenter for our customers, representing just one facet of a general trend toward the dissolution of traditional perimeters,” said T David Emerson, CTO of SolCyber. “This trend requires a novel and comprehensive suite of controls around identity, configuration management, and endpoints, which represent the new attack surface. Ermetic provides crucial analysis of these modern infrastructure fixtures which is essential to delivering robust managed security to our customers.” “Our cloud-first customers recognize the threat posed by over privileged identities, excessive entitlements and misconfigurations, but lack the visibility to proactively identify and remediate them, The Ermetic platform is a force multiplier technology that enables us to continuously detect and eliminate cloud security risks across single and multi cloud environments at scale using automation and analytics.” David Phillips, CEO and Founder of Tecflair About Ermetic Ermetic helps prevent breaches by reducing the attack surface of cloud infrastructure and enforcing least privilege at scale in the most complex environments. The Ermetic SaaS platform provides comprehensive cloud security for AWS, Azure and GCP that spans both cloud infrastructure entitlements management (CIEM) and cloud security posture management (CSPM). The company is led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra and Target Global.

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CONTENT MARKETING

Infosys to Acquire Digital Experience and Marketing Agency, oddity

Infosys | March 23, 2022

Infosys a global leader in next-generation digital services and consulting, today announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys' creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey. With more than 300 digital experts located in Stuttgart, Berlin, Cologne, Belgrade, Shanghai and Taipei, oddity is one of the largest independent digital agencies from Germany. Enabling digital transformation for leading German omni-channel, e-commerce retailers, leading FMCG brands and global mobility providers, oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across Europe and China. Together with Infosys' earlier acquisition of WONGDOODY, which offers creative and marketing services, oddity will help global CMOs, and businesses thrive in a digital commerce world with complementary skills and expertise. As part of Infosys' digital experience and design offering, oddity will become part of WONGDOODY, an Infosys company, and join its network of studios across Seattle, Los Angeles, New York, Providence, Houston, and London, and design hubs in five cities in India. Ravi Kumar S, President, Infosys, said, "We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity's digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys' prowess in technological transformation." "The future of better human-centered marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation together with Infosys and WONGDOODY. We are ambitious to further develop our services jointly and are proud to become part of one of the world's most respected digital tech companies." oddity founders Frank Boegner, Marc Bürkle, Simon Umbreit and Christian Gölz Ben Wiener, CEO, WONGDOODY, an Infosys company, added, "Meeting oddity was like meeting a long-lost twin. We share the same values and vision around the power of creativity to accelerate digital transformation for our clients, while recognizing that it's our people and culture that drive our success. We are united in our shared belief that digital transformation is at its best when it is consistently approached from a people-based, needs-centred perspective." The acquisition is expected to close during the first quarter of fiscal 2023 (April 2022), subject to customary closing conditions. About oddity oddity is a digital communication and commerce agency, here to find better answers for people's needs in our on-demand world by going deeper, co-creating, and empowering each other. With locations in Stuttgart, Berlin, Belgrade, Cologne, Shanghai, and Taipei, we provide over 300 digital experts a professional home. Co-creating with our clients, we craft digital solutions, brand worlds, campaigns, and liquid content for social media. Entire ecosystems that connect with customers, fostering brand loyalty while delivering a strong impetus to buy throughout a broad spectrum of sectors in B2B and B2C. About Infosys Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

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MARKETING DATA

The Bay Appoints Alexander Meyer as Chief Customer Officer

The Bay | January 18, 2022

The Bay is pleased to announce the appointment of Alexander Meyer as Chief Customer Officer. Alexander will be responsible for the ongoing transformation of The Bay’s integrated marketing, media and customer success strategies, with a focus on high growth, brand and personalisation. Reporting directly to Iain Nairn, President and CEO, Alexander will oversee the brand strategy and customer insights, marketing and creative, loyalty, and communications functions for The Bay and Hudson's Bay businesses. Alexander brings more than a decade of experience with demonstrated success in marketing, digital transformation, product and business development at globally-recognized brands in the retail sector. In 2021, he was named among the top 3 in Australia’s TOP50 CMO list, for a second year in a row. Most recently, for the past five years Alexander served as Chief Marketing Officer for Australia’s THE ICONIC, Australia and New Zealand's largest fashion and sports destination. The Iconic is a member of the Global Fashion Group, the world’s leader in online fashion for growth markets. Prior, he served in senior and C-suite roles at organizations including adidas International, Vans, Quiksilver Inc., and social content start-up Hubrick. Alexander’s data-driven, agile approach to marketing will enhance our customer and digital-first strategy, accelerate our growth, build acquisition, enhance loyalty and drive profitability across channels. The Bay is one of the country’s largest premium lifestyle digital platforms, and we are thrilled to welcome Alexander to help us evolve the customer experience and build our business for the future.” Iain Nairn, President and CEO, The Bay On his appointment, Mr. Meyer said, “It has been impressive to see the rapid, innovative digital transformation of The Bay, especially over the last year, and I am truly looking forward to joining an iconic, purpose-led company while building a data-driven marketing organization that champions social commerce at the speed of culture to drive connectivity with consumers.” About The Bay Through a digital-first, purpose-driven lens, The Bay helps Canadians live their best style of life. The Bay operates thebay.com, one of the largest premium life & style digital platforms in Canada featuring Marketplace, with a seamless connection to a network of 85 Hudson's Bay stores. The Bay has established a reputation for quality and style through an unrivaled assortment of products and categories including fashion, home, beauty, food concepts and more. Follow us on our social media channels: Instagram, Facebook, Twitter, TikTok. The Bay and Hudson’s Bay operate under the HBC brand portfolio. Founded in 1670, HBC is North America’s oldest company. The signature stripes are a registered trademark of HBC.

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CHANNEL PARTNERSHIPS

Asia Pacific Channel Partners Select BlackBerry Jarvis to Secure IoT Software

BlackBerry Limited | March 21, 2022

BlackBerry Limited announced 13 channel partners (Distributors & Value Added Integrators) that will offer BlackBerry Jarvis 2.0 to companies that build secure, mission-critical systems in APAC. Whether in transportation, medical equipment or on the factory floor – BlackBerry Jarvis is key for industries that must adhere to strict regulations while managing complex supply chains and the escalating risk of security attacks on cyber and physical systems. BlackBerry Jarvis is a binary software composition analysis (SCA) and security testing tool, designed to detect and list open-source software and software licenses within embedded systems, as well as cybersecurity vulnerabilities and exposures. It performs a thorough scan of the software binary and produces a software bill of materials (SBOM), offering deep actionable insights in a fraction of the time it takes for security professionals to manually perform these tasks. Embedded software developers use BlackBerry Jarvis to demonstrate compliance to specific security standards and harden their systems to make them more resilient. Regulators can also use the tool to enforce compliance, verifying security claims by manufacturers and suppliers. "Asia Pacific is at a tipping point in how it protects infrastructure and industries against growing IoT security threats as digital automation continues to advance, As a leader in mission-critical solutions, BlackBerry QNX is excited to enable so many ecosystem partners to deliver BlackBerry Jarvis across more sectors, offering rapid, trusted intelligence to companies, developers and regulators that need to protect IP, address compliance issues and deploy security resources where they are needed most." Dhiraj Handa, VP, Asia Pacific, BlackBerry QNX The BlackBerry Jarvis partners include UPS Technology (Korea), KMS Technology Inc. (Korea), RT Solutions Inc. (Korea), Strategic Innovation Business Group, Macnica, Inc. (Japan), Hitachi Industry & Control Solutions, Ltd. (Japan), ISB Corporation (Japan), Nexty Electronics Corporation (Japan), SC Automotive Engineering Co., Ltd. (Japan), Gopalam Embedded Systems Pte Ltd (India), AdvanTrak Technologies Private Limited (India), Thunder Software Technology Co., Ltd. (China), Mcloudware Technology Co., Limited (Taiwan), and Nanjing Leading R&D Information Technology Limited (China). BlackBerry's partner news follows a spate of high-profile cyberattacks on critical infrastructure as networks and legacy systems are increasingly exposed by the convergence of information technology (IT) and operational technology (OT). In response, nations are introducing multiple safety and security standards for industries such as automotive, medical, industrial automation and rail. This shows no sign of slowing, with the Ponemon Institute1 finding that 9 out of 10 companies adopting IoT expect to experience a breach or attack caused by unsecured IoT devices in the next two years. Earlier this year, BlackBerry Jarvis was also recognized as "Best in Breed" among leading binary analysis solutions by an Internal Research & Development project (IRAD). The analysis was conducted on behalf of the United States Department of Defense (DoD) by The Aerospace Corporation, and recommends the most proficient binary analysis solutions on the market for embedded software, citing BlackBerry Jarvis as the most promising and robust after a rigorous assessment of all the key players. About BlackBerry BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 195M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

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