Blueshift | February 25, 2022
On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased.
Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They can no longer send the same message to all consumers across one channel, at the same time. In order to increase consumer engagement, marketers must meet their expectations for relevant, targeted, timely messages. Our survey provides quantitative data that clearly show cross-channel, personalized, real-time experiences perform best. Even incorporating one of these factors has proven to lift results, but layering all three together delivers the biggest impact."
Vijay Chittoor, Co-Founder and CEO of Blueshift
Blueshift used 10 billion messages sent by Blueshift customers between January 1, 2021 and September 30, 2021 to analyze and understand the variances in core engagement metrics like click rates, open rates, and conversion rates between different kinds of campaigns and messages. This data represented multiple industry verticals like retail, media and publishing, ecommerce, eLearning, travel and real estate, healthcare, and personal finance.
"Activating cross-channel, personalized, real-time experiences may sound complicated, but it's more simple than you may think," said Vijay. "When you have the right technology platform to connect all your channels within a single journey builder, this enables you to create, automate, and scale sophisticated campaigns that meet and exceed customer expectations today and as they continue to evolve in the future."
Here are the key findings of the report:
Cross-channel:Triggered cross-channel campaigns have a 93% higher click-through rate than triggered single-channel campaigns.
Personalization:Campaigns with 1:1 recommendations yielded a 50% higher open rate than those without.
Real-time:Real-time cross-channel campaigns have a 500% higher conversion rate than cross-channel batch sends.
Blueshift is based in San Francisco. It helps brands deliver relevant and connected experiences across every customer interaction. It is the provider of the leading AI-powered SmartHub Customer Data Platform (CDP).
LTK | September 29, 2021
New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.”
Defining Influential Shoppers
Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recommendations -- for everything from fall fashion trends to interior paint colors. The majority in this group are ages 18-40 and have an average of 250 followers on social media. Influential Shoppers make up 38% of the US adult population, but account for more than two-thirds of all attributable purchases from influencers.
Influential Shoppers’ selling power
What’s important about this consumer set is not only that they are the most apt to buy from an influencer’s recommendation, but that once they do make that purchase, they are three times more likely to reshare that item on social media, which in turn leads to doubling the sales originating from an influencer’s recommendation.
Influencers’ trackable selling power is unquestionable,But, our study shows that when a brand invests in an influencer campaign, not only do they get an influencer salesforce, they also get amplification from the influencers’ core followers who have significant influence on the broader population due to their propensity to share and promote the items they purchase from an influencer’s original recommendation.
Rodney Mason, head of marketing for LTK Brand Partnerships.
How can brands reach Influential Shoppers?
The majority of Influential Shoppers do their social shopping from their smartphones, with Instagram being the top platform on which they follow influencers, followed by Facebook, YouTube, TikTok, Pinterest, Twitter and Snapchat. The channels on which they choose to reshare most frequently rank Facebook and Instagram tied for first, followed by YouTube, TikTok and Pinterest tied for second and Twitter and Snapchat tied for third.
The session will include a discussion with Amber Venz Box, LTK co-founder and president, and LTK Creators who will share insight into how they built their followings and the importance of Influential Shoppers. It will also identify where Influential Shoppers are located geographically and the kinds of products they buy most often based on influencer recommendations.
LTK’s proprietary research was conducted in June 2021 and included surveying over 2,000 adults reflective of the US population with 97% confidence.
About LTK (formerly rewardStyle & LIKEtoKNOW.it)
LTK is the largest global digital marketing platform powered by creators. It was founded in 2011 by Amber and Baxter Box to empower the world’s premium lifestyle creators to be as economically successful as possible. Now in its 10th year, LTK has grown to become the most trusted and effective business-enablement platform where creators launch, run and grow their universal Shop. Today, more than 5,000 brands partner with LTK to gain access to its global influencer network for original content that converts against performance-driven, cross-channel KPIs. A two-time honoree on Fast Company’s list of Most Innovative Companies, LTK drives more than $2.9 billion in annual retail sales from over 150,000 talented creators in 100+ countries. The company is headquartered in Dallas, TX and currently operates on five continents.
Oktopost | May 11, 2021
Oktopost, the solitary web-based media the board and representative support arrangement architected for B2B, carried out the new Media Library, an advanced resource the executives' module of the stage that empowers association-wide cooperation on visual substance.
Today, every fruitful B2B web-based media system vigorously depends on visual substance: as per LinkedIn, posts with pictures ordinarily bring about a 2x higher remark rate. To assist its clients with amplifying commitment across all organizations and open the business worth of online media, Oktopost added another component for overseeing visual resources.
In the Media Library, Oktopost clients can put together and team up on visual resources just as fast inquiry and offer pre-affirmed, on-brand pictures and recordings for each friendly mission. This component isn't just a brought together spot for a whole association to discover social pictures, yet additionally, an incredible method to amplify the effect and utilization of on-brand resources.
Instruments presented by Oktopost in the Media Library, for example, AI-controlled picture search and context-oriented labeling, permit B2B advertisers to rapidly discover important pictures and benefit from high-performing evergreen substance. The delivery additionally incorporates a mix with Canva, one of the essential picture altering instruments utilized by web-based media groups, and in combination with GIPHY, the world's greatest online data set of GIFs. Advertisers can peruse new and first-class GIFs, make unique social pictures without any preparation or utilize pre-made designs put away in their Canva account - straightforwardly from Oktopost.
"B2B showcasing is turning out to be progressively visual today. To help our clients on their excursion to advanced change - especially via web-based media - Oktopost just dispatched the new module for visual resource the executives. We trust this component will help B2B advertisers smooth out friendly distributing just as boost the effect and use of their innovative resources," says Liad Guez, VP Product of Oktopost.
"We're a lot of anticipating utilizing Oktopost's new Media Library to arrange our continually developing chronicle of social pictures, recordings, and GIFs. This element will help make all advanced resources effectively accessible and open to all colleagues straightforwardly from our web-based media the executives stage, empowering a more smoothed out and shared method of working for us," says Taylor Bleke, Senior Digital Marketing Specialist at Applied Systems.
Oktopost is the solitary web-based media the executive's stage that is architected for B2B and B2C considered by organizations. Established in 2013 by B2B SaaS veterans, Oktopost empowers advertisers to oversee and distribute content at scale, measure noteworthy business measurements, coordinate social information with their promoting stack, and enhance social reach through representative backing.