Marketing Mojo

Martech

Avaya | July 01, 2022

From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s offi...

Google | January 17, 2020

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

Channel Partnerships

Cross Screen Media | November 11, 2021

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cros...

Channel Partnerships

AscellaHealth | September 26, 2022

AscellaHealth, a global healthcare and specialty pharmacy solutions company, is extremely honored to be named Strategic Channel Partner of the Year at the recent National Association of Specialty Pharmacy (NASP) Annual Meeting & Expo. This award is given to an organization such as a manufacturer, technology provider, GPO, Hub service provider, logistics provider, nonprofit or other that provides a service or solution to facilitate the delivery of high-quality, cost-effective specialty pharma...