Channel Partnerships

HyphaMetrics and Cross Screen Media Announce Partnership to Optimize Cross-Screen Campaign Measurement

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cross Screen Media's newly released campaign analytics solution to effectively measure de-duplicated impressions and manage frequency across linear TV, CTV, and digital video down to the individual level.

"We are continuously working to improve our technology and data assets to provide our customers with the most cutting-edge tools for hyperlocal TV ad planning and measurement across screens. HyphaMetrics' co-viewing data is invaluable in accurately measuring the true consumption of every program in every format, which is critical as audiences seamlessly watch media across devices," said Michael Beach, CEO of Cross Screen Media.

Cross Screen Media's platform enables advertisers to plan, activate, and measure CTV and linear TV at the local level. Brands and agencies benefit from unified planning with high value inventory, and full visibility into how each campaign performed across all screens.

"We are excited to provide a new and unprecedented level of granularity on individual viewing behavior to enhance Cross Screen Media's greater marketplace impacts. We built our measurement system from the ground up to address the fragmentation inherent to modern viewing behavior - covering all aspects of today's unique viewing environment including video gaming, secondary device usage, and walled gardens. The resulting data set provides a definitive understanding of omnichannel and cross-device behaviors at the individual level."

Joanna Drews, Cofounder and CEO of HyphaMetrics

About HyphaMetrics
HyphaMetrics is an independent quality data supplier offering an all-encompassing view of what the world is watching. HyphaMetrics' single-source, cross platform data pipeline, known as Zero Party Data, serves as the connective tissue through which the media ecosystem can communicate, and provides the precise, individual-level metrics needed for trading, optimization, and analytics in today's unique media environment. Customers leverage Hypha's cutting-edge technology and industry-accepted research methodologies to humanize the media experience for consumers in a privacy-compliant manner.

About Cross Screen Media
Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space.

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Customer Experience

Impartner Announces 7th Annual Customer and Industry Event

Impartner | September 11, 2023

Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference. ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks. On this, Dave R Taylor, Impartner CMO, stated At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results. [Source: Cision PR Newswire] Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives. ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others. In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures. Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence. ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships. About Impartner Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.

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Marketing Data

Plume Launches Accelerated Go-to-Market Option for Channel Partners and ODMs

PR Newswire | October 18, 2023

Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites. The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber. Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades. Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services: HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences. WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises. Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications. HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn. Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services. "This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible." About Plume Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.

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Martech

Diligent Expands Its Global Partner Program with the Addition of New Partners Across Asia Pacific, Latin America and North America

Business Wire | October 25, 2023

Diligent, a leading GRC SaaS company, today announced the expansion of its global partner program with the addition of several new partners across Asia Pacific, Latin America and North America. The latest partnerships add to a network of 120 + partners worldwide across the technology, consultancy, sustainability and legal industries that add value to Diligent’s customers and seek to deliver modern governance, risk, compliance, audit and ESG solutions to leading organizations. “Across the globe, reporting requirements are becoming more rigorous — particularly pertaining to climate and cybersecurity,” said MarKeith Allen, Chief Customer Officer at Diligent. “Now more than ever before, organizations need a well-defined governance, risk and compliance function to drive organizational health. These global partners help us bring leading software and best practices to customers around the world, helping them to drive greater impact and lead with purpose.” Companies today are facing an increasing and evolving set of risks, and having an integrated view of those risks is key to long-term health and success, said Prakash Balebail, CEO and founder of Estuate. At Estuate, we are always looking to add value to our customers across the globe with innovative technology solutions. As the market leader in GRC software, Diligent was a natural choice to partner with to help our customers manage unforeseen risks, be compliant and drive efficiencies. Select organizations Diligent has partnered with recently include: aceia — An Australian-based professional services practice that specializes in internal audit and risk management. Through the partnership, Australian and New Zealand customers will benefit from the combination of Diligent’s leading GRC solutions with aceia’s deep internal audit and risk management expertise and advisory services. Estuate Inc. — A California-based leading technology services company focused on helping customers maximize their return on investment for GRC initiatives through best-practice led implementation and customer-centric approach. Through Diligent’s partnership with Estuate, business leaders can access leading solutions across governance, risk and compliance to make better decisions more quickly. Future Core — A Mexico-based IT and cybersecurity consultancy that advises clients on their path to digital transformation, providing cutting-edge solutions aligned to their business objectives. Through the partnership, Future Core will help its customers mitigate risk and stay ahead of a world that’s constantly changing using Diligent’s best-in-class IT Risk, ESG and Boards & Governance solutions. Konesens Development — A leading consultancy offering ESG services including action-oriented training, metrics-based reporting, and sustainable development services to promote equity and inclusion. Konesens' customers can now access Diligent ESG as a preferred comprehensive reporting platform among its suite of tools. RARE Sustainability + Advisory — An Australian-based sustainability consultancy that assists companies with ESG strategy and related disclosures. Now, customers can benefit from Diligent’s market-leading ESG data collection and reporting solutions in addition to RARE’s consultancy services, to become better equipped to meet ESG disclosure requirements. SUMAQ Financial Communications — A Brazilian-based technology consultancy providing Latin American publicly traded companies with cutting-edge financial communication technologies, so they can maximize productivity and performance while minimizing costs and reducing workloads. Through the partnership, customers looking to adopt software to respond to regulatory demands and enhance governance practices can leverage Diligent as a preferred solution. Weave Solutions Inc. — A Philippines-based professional outsourcing company connecting organizations with the best people and digital transformative solutions to achieve operational excellence in their businesses. Diligent’s industry-leading GRC platform is now the solution of choice to help Weave’s clients enhance their corporate governance programs through software. The Diligent Partner Program is the first to offer partners a single source to meet all their GRC and ESG needs. Through the program, partners can build their GRC and ESG practices by referring and reselling, deploying, customizing, and integrating Diligent’s comprehensive suite of solutions. About Diligent Diligent is a leading GRC SaaS company that gives organizations the tools and solutions they need to bring clarity to complex risk, elevate impactful insights and get ahead of a world that is constantly changing. With solutions across governance, risk, compliance, audit and ESG, Diligent empowers more than 1 million users and 700,000 board members and leaders to make better decisions, faster. No matter the challenge. Learn more at diligent.com.

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Martech

Mindmatrix Introduces Enhanced LMS for Effective Partner Learning

Mindmatrix | November 07, 2023

Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace. This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions. Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners. The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation. The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results. About Mindmatrix Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success. About Bridge Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.

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Not all data is created equal. When it comes to leading impactful legal teams, legal ops professionals lead with data that enables them to make better business decisions. How do you lead with data? Design an effective data architecture and technology infrastructure that supports meaningful analytics and AI. Create flexibility in

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