CHANNEL PARTNERSHIPS

HyphaMetrics and Cross Screen Media Announce Partnership to Optimize Cross-Screen Campaign Measurement

Cross Screen Media | November 11, 2021

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cross Screen Media's newly released campaign analytics solution to effectively measure de-duplicated impressions and manage frequency across linear TV, CTV, and digital video down to the individual level.

"We are continuously working to improve our technology and data assets to provide our customers with the most cutting-edge tools for hyperlocal TV ad planning and measurement across screens. HyphaMetrics' co-viewing data is invaluable in accurately measuring the true consumption of every program in every format, which is critical as audiences seamlessly watch media across devices," said Michael Beach, CEO of Cross Screen Media.

Cross Screen Media's platform enables advertisers to plan, activate, and measure CTV and linear TV at the local level. Brands and agencies benefit from unified planning with high value inventory, and full visibility into how each campaign performed across all screens.

"We are excited to provide a new and unprecedented level of granularity on individual viewing behavior to enhance Cross Screen Media's greater marketplace impacts. We built our measurement system from the ground up to address the fragmentation inherent to modern viewing behavior - covering all aspects of today's unique viewing environment including video gaming, secondary device usage, and walled gardens. The resulting data set provides a definitive understanding of omnichannel and cross-device behaviors at the individual level."

Joanna Drews, Cofounder and CEO of HyphaMetrics

About HyphaMetrics
HyphaMetrics is an independent quality data supplier offering an all-encompassing view of what the world is watching. HyphaMetrics' single-source, cross platform data pipeline, known as Zero Party Data, serves as the connective tissue through which the media ecosystem can communicate, and provides the precise, individual-level metrics needed for trading, optimization, and analytics in today's unique media environment. Customers leverage Hypha's cutting-edge technology and industry-accepted research methodologies to humanize the media experience for consumers in a privacy-compliant manner.

About Cross Screen Media
Cross Screen Media is a marketing analytics and software company empowering marketers to plan, activate, and measure Connected TV and audience-driven Linear TV advertising at the local level. Our closed-loop solutions help brands, agencies, and networks succeed in the Convergent TV space.

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CHANNEL PARTNERSHIPS

Forma.ai Launches Enterprise Partnership Program

Forma.ai | October 10, 2022

Forma.ai’s Partner Program Will Bring Next-Generation Sales Performance Capabilities to a Wide Range of New Enterprise Partners Building on its reputation for producing outstanding sales results, Forma.ai has announced a program that will allow enterprise partners to provide Forma.ai’s sales performance solution to their customers for the first time. Forma.ai, the Sales Performance Management solution (SPM) revolutionizing how sales compensation is designed, managed and optimized, today announced a program that will extend the benefits of Forma.ai’s platform to a wide network of new enterprise partners and their customers. The new Partner Program is the latest way Forma.ai is leveraging data-modeling and end-to-end automation to maximize the impact of sales incentives on revenue growth. Forma.ai’s unique, unified SPM platform simplifies and optimizes incentive programs using a collective–and highly flexible– data model. The new program will make Forma.ai’s solutions accessible to a wide range of partners and their customers, aiming to foster incremental business value for both Forma.ai’s business partners and their customers. “Forma.ai is built on the principle of using collective data to inform better decisions, so we are delighted to enable our partner’s customers to leverage the greater operational efficiency and efficacy that Forma.ai provides,” said Dave Johnson, Vice President of Business Development at Forma.ai. “Forma.ai is built on the principle of using collective data to inform better decisions, so we are delighted to enable our partner’s customers to leverage the greater operational efficiency and efficacy that Forma.ai provides,” said Dave Johnson, Vice President of Business Development at Forma.ai. “The Forma.ai Partner Program provides a formal structure to foster synergy across a broad network of companies that provide complementary solutions to mid-size and large enterprises across a range of industries. This program empowers our partners to provide significant additional value to their customers in the form of extended capabilities and access to the most advanced sales performance management technology in the market.” Initial participants in the Forma.ai Partner Program include: Impartner, the fastest-growing, most award-winning provider of channel management technologies. Relanto, a next generation consultancy company working on the leading edge of augmented intelligence combining human intelligence with deep analytics & AI based platforms and custom solutions for integrated planning and accurate decision making.. Tipalti, the only company handling both Accounts Payable and Global Partner Payments workflows for high-velocity companies across the entire financial operations cycle. “With this partnership we are simplifying the process of complex channel partner compensation calculations & payouts; Tipalti is excited to partner with Forma.ai to offer an end-to-end payments solution,” said Zach Svendsen, Senior Director of Alliances & Business Development at Tipalti. Companies interested in learning more about the benefits of bringing Forma.ai’s sales performance platform to their customers and channel partners should visit https://www.forma.ai/partners.

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MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

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CHANNEL PARTNERSHIPS

AdvisoryHub Wins 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Awards

AdvisoryHub | November 18, 2022

AdvisoryHub is a recipient of the 2022 Zoom Partner Awards from Zoom Video Communications, Inc., commending the company's inventive spirit and impactful achievements. The award was presented to AdvisoryHub for the 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Connect. Partner Connect is a partner-focused event at Zoomtopia designed to inform and inspire partners on Zoom’s vision, how they can better sell, learn about new program updates, and celebrate their successes. The award program recognizes organizations that have strategized impactful business plans with Zoom, resulting in increased alignment and distinguished sales and marketing accomplishments. AdvisoryHub is this year's US & Canada Marketing Innovation Award winner recipient. “Our partners continue to do incredible things, and Zoom’s annual Partner Awards recognize their ongoing commitment to deliver happiness to our customers,” said Todd Surdey, Head of Global Channel and Business Development at Zoom. “With hybrid work here to stay, our partners play an integral role in delivering Zoom’s platform to our global customers. From chat, phone, meetings, and much more, our partner community has worked tirelessly to help customers reimagine work and stay connected. We commend their dedication, innovation, and impressive results.” Transitioning to the cloud provides businesses new opportunities and operational muscle to unlock innovation across their organization including fundamentally reinventing their business models and redefining the Customer Experience (CX). With extensive industry and technology expertise, AdvisoryHub’s team of Practical Strategists work with their clients to strategically identify, plan, and propel their business transformation with cloud-enabled solutions focused on the Customer Economy. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has proven to be a leader in the phone and call center market and continues to innovate with new features to their platform on a daily basis, making it easy to help clients adopt these offerings,” said John Maylath, AdvisoryHub Co-founder and Practical Strategist. About AdvisoryHub AdvisoryHub is a new age advisory firm acting as an extension to your team, helping you navigate the changing markets caused by the accelerating pace of change in technology. In short, we are a team of Practical Strategists.

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MULTI CHANNEL MARKETING

Sinch and Zapier expand partnership to deliver the widest range of messaging to businesses - seamlessly

Sinch, Zapier | September 23, 2022

New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API STOCKHOLM, Sweden, and INDIA – September 22, 2022 – Sinch, a global leader in cloud communications and mobile customer engagement, today announced its latest integration with Zapier, an automation platform, to bring the widest range of messaging channels to the 5000+ business apps that Zapier supports through Sinch’s Conversation API (https://zapier.com/apps/sinch/integrations). Small and medium-sized businesses already use Sinch's MessageMedia, SimpleTexting, and ClickSend products to send SMS messages. The extended integration increases the scope for businesses of all sizes to send messages via messaging channels like WhatsApp, Telegram, or Facebook Messenger. Sinch’s Conversation API enables businesses to build, enrich and optimize omnichannel interactions with a single integration. With just a few clicks, Zapier’s millions of users — comprising sales and marketing teams, HR departments, and more — can now build simple, automated logic flows between their existing marketing apps and processes and Sinch’s Conversation API to send and receive messages via messaging channels like WhatsApp, SMS, Facebook Messenger or Instagram. This makes it much easier — and faster — for businesses to start using new messaging channels at scale. Without Sinch and Zapier, integrating new messaging channels and creating automation triggers within a business’ existing processes would require considerable time and effort from a development team, drawing on company resources and slowing down momentum. Example use cases for the integration include: Sending WhatsApp messages to a list of opted-in customers stored on Google Drive Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs With the widest range of channels on the market, and more channels to come, Sinch’s Conversation API positions Zapier users to provide true omnichannel communications to their customers and internal teams, increasing engagement and conversions. “Messaging channels are immensely important for today’s businesses — they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch. “Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy.” Sinch’s MessageMedia integrated with Zapier in 2018, so that users can easily connect with other apps and automate repetitive tasks, such as sending SMS calendar notifications. Users don't need to be a developer and signup is free. Learn more about the Conversation API integration, and try it for yourself, here: https://zapier.com/apps/sinch/integrations. For more about Sinch’s MessageMedia integration, see https://integrations.messagemedia.com. About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO: SINCH. Visit us at sinch.com.

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