Mad Over Marketing

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that ...

Content Marketing

InfiniGrow | May 06, 2021

Tel-Aviv-based InfiniGrow, which builds a navigation system for B2B marketing teams, today announced the completion of a funding round of $5.2 million in seed funding. InfiniGrow is the first investment of AnD Ventures, a new Tel Aviv-based VC firm, as well as several world-renowned marketing leaders such as Hubspot CMO Kipp Bodnar, Samsung SVP Dave McDowell, and successful founders such as Or Offer (SimilarWeb founder), Adi Azaria (SiSense), Eytan Stibbe, and Gil Hirsch (StreamEl...

Marketing Strategy

Forescout | June 15, 2022

On June 14, Forescout Technologies, a leader in automated cybersecurity, announced the expansion of its Envision Channel Program. It has launched a new Managed Service Provider (MSP) Partner Program to support customers with advanced technical and professional service capabilities. Forescout will offer its experienced and technically capable partners new flexible licensing options, specialized resources, and consumption billing through this new addition. It also improves the partn...

SmartBug Media | August 13, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s something you can’t afford to overlook — diversity. There’s no way to sugarcoat it… female speakers are underrepresented at professional gatherings. A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male....