What’s “Essential” During COVID-19 Pandemic Is Up For Debate: But Not For Liquor Stores and Not For Brands

Brand Keys | April 13, 2020

With an increasing number of states issuing stay at home directives, “essential” businesses remain open. “But it’s all a little idiosyncratic and haphazard,” said Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com). “What’s deemed ‘essential’ in one state may differ in other jurisdictions.” But throughout the COVID-19 pandemic, one business sector that has seen significant increases in activity and sales are liquor stores – and in many cities are considered “essential” businesses.

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Facebook Marketing Stats in 2016. Facebook is constantly growing with over 1.44 billion monthly active users – 1.25 billion of these are on mobile alone.


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CHANNEL PARTNERSHIPS

Asia Pacific Channel Partners Select BlackBerry Jarvis to Secure IoT Software

BlackBerry Limited | March 21, 2022

BlackBerry Limited announced 13 channel partners (Distributors & Value Added Integrators) that will offer BlackBerry Jarvis 2.0 to companies that build secure, mission-critical systems in APAC. Whether in transportation, medical equipment or on the factory floor – BlackBerry Jarvis is key for industries that must adhere to strict regulations while managing complex supply chains and the escalating risk of security attacks on cyber and physical systems. BlackBerry Jarvis is a binary software composition analysis (SCA) and security testing tool, designed to detect and list open-source software and software licenses within embedded systems, as well as cybersecurity vulnerabilities and exposures. It performs a thorough scan of the software binary and produces a software bill of materials (SBOM), offering deep actionable insights in a fraction of the time it takes for security professionals to manually perform these tasks. Embedded software developers use BlackBerry Jarvis to demonstrate compliance to specific security standards and harden their systems to make them more resilient. Regulators can also use the tool to enforce compliance, verifying security claims by manufacturers and suppliers. "Asia Pacific is at a tipping point in how it protects infrastructure and industries against growing IoT security threats as digital automation continues to advance, As a leader in mission-critical solutions, BlackBerry QNX is excited to enable so many ecosystem partners to deliver BlackBerry Jarvis across more sectors, offering rapid, trusted intelligence to companies, developers and regulators that need to protect IP, address compliance issues and deploy security resources where they are needed most." Dhiraj Handa, VP, Asia Pacific, BlackBerry QNX The BlackBerry Jarvis partners include UPS Technology (Korea), KMS Technology Inc. (Korea), RT Solutions Inc. (Korea), Strategic Innovation Business Group, Macnica, Inc. (Japan), Hitachi Industry & Control Solutions, Ltd. (Japan), ISB Corporation (Japan), Nexty Electronics Corporation (Japan), SC Automotive Engineering Co., Ltd. (Japan), Gopalam Embedded Systems Pte Ltd (India), AdvanTrak Technologies Private Limited (India), Thunder Software Technology Co., Ltd. (China), Mcloudware Technology Co., Limited (Taiwan), and Nanjing Leading R&D Information Technology Limited (China). BlackBerry's partner news follows a spate of high-profile cyberattacks on critical infrastructure as networks and legacy systems are increasingly exposed by the convergence of information technology (IT) and operational technology (OT). In response, nations are introducing multiple safety and security standards for industries such as automotive, medical, industrial automation and rail. This shows no sign of slowing, with the Ponemon Institute1 finding that 9 out of 10 companies adopting IoT expect to experience a breach or attack caused by unsecured IoT devices in the next two years. Earlier this year, BlackBerry Jarvis was also recognized as "Best in Breed" among leading binary analysis solutions by an Internal Research & Development project (IRAD). The analysis was conducted on behalf of the United States Department of Defense (DoD) by The Aerospace Corporation, and recommends the most proficient binary analysis solutions on the market for embedded software, citing BlackBerry Jarvis as the most promising and robust after a rigorous assessment of all the key players. About BlackBerry BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 195M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

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CHANNEL PARTNERSHIPS

Yooz Welcomes New Channel Partner Lead to Continue Its Strategic Growth Initiative

Yooz | May 23, 2022

Accounts Payable (AP) automation market leader Yooz announced the company has another addition to its leadership team, naming Jennifer Andreas as the North American Head of Channel Partnerships. In her new position, Jennifer is responsible for continuing to foster current Yooz valued partnerships and the Finance and Accounting ecosystems, such as system integrators with a prime focus on Sage, Sage Intacct, Microsoft, NetSuite ERP integrators, ISVs in the ERP sector, digital payment and DMS space, and major CPA firms throughout the US. Additionally, Jennifer is working to develop and identify new partnerships that expand and solidify the Yooz foothold as the top AP automation solution in the market. Creating and maintaining valued partnerships and strengthening a brand’s market presence are areas in which she has excelled for almost 30 years. “The experience and knowledge Jennifer brings with her is going to help propel Yooz to a wholly new level, She has a proven record of applying her vast understanding of the channel and using it to help propel brand recognition/market reach. I am looking forward to collaborating with her as she puts her plan in motion, and I am extremely excited about what is to come.” Cody Manning, NORAM Chief Sales Officer Andreas brings a wealth of knowledge and experience in all aspects of partnership, development and strategy in IT and change management, believing that the way to real success is developing a true mutually beneficial relationship that helps both sides meet and surpass their growth targets. This idea of investing in partnerships and realizing mutual value a trademark of her work - ties directly into Yooz’s core values of striving for excellence and sharing a customer-centric ambition. It is one of the one of the primary factors behind her decision to join the Yooz family and a key factor in her fit as a team member. “I’m looking forward to locking arms with Yooz leadership to build something that will directly impact the company’s growth over the next 1-2 years and beyond,” said Andreas. “I’m thrilled at the prospect of working with a company that places the same emphasis and value on partnerships as I have developed throughout my career, understanding and uniquely fostering valuable relationships with each partnership.” One of Andreas’ immediate areas of focus will be addressing partnerships in specific verticals such as construction, manufacturing, distribution, automotive and hospitality. Her primary goal is to help organizations understand that they can significantly benefit from the time and cost ROI of seamlessly-integrated automation, while also strengthening their supply chains for a wider economic reach through the support and help of solid, mutually beneficial partnerships. About Yooz Yooz provides the smartest, most powerful and easiest-to-use cloud-based Purchase-to-Pay (P2P) automation solution. It delivers unmatched savings, speed and security with affordable zero-risk subscriptions to more than 4,000 customers and 200,000 users worldwide. Yooz’s unique solution leverages Artificial Intelligence and RPA technologies to deliver an amazing level of automation with extreme simplicity, traceability and end-to-end customizable features. It integrates seamlessly with more than 250 financial systems, exceeding any other solution on the market. Yooz is a fast-growing, award-winning, SaaS innovator that is the perfect fit for mid-size organizations across all sectors. It has been recognized as a Great Place to Work®, 10 Best Cloud Solution Provider by Industry Era, Best of SaaS Showplace (BoSS) by THINKstrategies, Top 10 Accounting Solution Provider by CFO Tech Outlook, and Top 50 Company to Watch by Spend Matters.

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CHANNEL PARTNERSHIPS

Anomali Appoints Chris Peterson as Vice President of Global Channel and Technology Partnerships

Anomali | January 14, 2022

Anomali, the leader in intelligence-driven extended detection and response (XDR) cybersecurity solutions, announced that Chris Peterson has been named Vice President of Global Channel and Technology Partnerships. Peterson brings more than 25 years of proven experience in building partner ecosystems at some of the world’s top cybersecurity and technology providers. At Anomali, he will lead channel and partner strategy as demand for our precision threat detection and comprehensive response solutions increases rapidly across the world. Anomali is adding seasoned executives to our unrivaled leadership team as we continue to experience extraordinary global demand for our solutions that effectively and efficiently stop not only breaches, but also advanced adversaries. Chris’ remarkable cybersecurity knowledge and history of working with the channel will help us to expand out to a wider range of customers who depend on partners for access to our efficient, high-performance product portfolio to solve their most significant security challenges. We are thrilled that Chris has joined the company. His expertise at helping partners to maximize value and security for their customers will open new and expansive opportunities for Anomali.” Ahmed Rubaie, CEO, Anomali Peterson has spent more than 25 years building and leading channel sales programs at top enterprise cybersecurity companies. Before Anomali, he was at Tenable, where he served as Vice President of Global Partnerships and was responsible for developing and implementing partner programs that contributed to its successful IPO in 2018. While at SourceFire, Peterson created, executed and grew the company’s global partner strategy into a $260 million business unit, leading to its 2013 acquisition by Cisco Systems. Earlier in his career, he served as Vice President of Worldwide Channels at ArcSight, where he helped to expand the Security Information and Event Management (SIEM) provider’s presence across the global partner and MSSP marketplace. Peterson is a member of the Forbes Business Development Council, has been named a CRN Channel Chief, executed numerous 5-Star rated Partner Programs for multiple years, and is recognized as an industry thought leader in his professional field. “Our relationships with hundreds of channel resellers, MSSPs, and global systems integrators are helping our joint customers to optimize existing security investments, increase efficiency, and to defend digital transformation projects against modern adversaries,” said Peterson. “I look forward to ramping Anomali’s partner program further, as it will open new opportunities to land our products and associated services into thousands of global public and private sector organizations that need to gain an advantage in the chaotic and high-risk threat landscapes they operate within.” Through the Anomali Partner program, Peterson and his team will help streamline customers’ access to the award-winning Anomali platform, which correlates more than 190 trillion threats per second to optimize all security solutions to provide a more refined and optimized extended detection and response (XDR) capability. Products include ThreatStream, our leading threat management platform, Lens, the only NLP-powered product that identifies all threats and IOCs in any web content to operationalize them across security infrastructures, and Match, our advanced global attacker detection and response solution that quickly identifies and responds to threats in real-time by automatically correlating all security telemetry data against active threat intelligence.

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SOCIAL MEDIA MARKETING

REUTERS LAUNCHES REUTERS NEXT: AN AGENDA-SETTING, FOUR-DAY SUMMIT FOR GLOBAL LEADERS

Reuters | November 11, 2020

Reuters today launched one of the biggest and most ambitious leadership summits in the world, bringing together 25,000 executives over four days to hear from leading names in business, finance, politics, tech and media on the most pressing issues of our age. Over four days in January, Reuters Next will deliver agenda-setting discussion around the theme of Rethink, Rebuild, Recover; A New Vision For A Better Tomorrow, with the first speakers named including: European Central Bank president Christine Lagarde; Sandeep Mathrani, CEO WeWork; activist and businessman, Bobi Wine; Kristin Peck, CEO Zoetis; Shan Weijian, Chairman and CEO, PAG Group; and Mike Wirth, Chevron CEO. The virtual summit – which takes place January 11-14, 2021 - will examine topics such as global trade, climate change and sustainability, the fallout from the U.S. election and the impact of Brexit, new work models, press freedom, and economic recovery following the pandemic through a blend of fireside chats, presentations, panel discussions and networking. Led and programmed by newsroom editors, Reuters Next draws on the strength of the world’s biggest news provider – with 2,500 journalists in 200 locations – and its unrivalled ability to provide professionals with both business and general news from every part of the world. As a result, the summit brings together a diverse roster of speakers to examine topics from multiple perspectives, bringing their passion, experience and expertise to find new ways forward. Further preliminary speakers announced include: Dr Reza Baqir, Governor, State Bank Pakistan; Sebastian Thrun, CEO Udacity; Ilarion Merculieff, President, Global Center for Indigenous Leadership and Lifeways; Dr Pandu Riono, Epidemiologist & Senior Staff, University of Indonesia, Faculty of Public Health; Iyinoluwa Aboyeji, Tech Entrepreneur Co-founder, Andela; Neil Roberts, Head of Marine and Aviation, Lloyd's of London Market Association; and Fola Fagbule, Senior Vice President, Africa Finance Corporation. The summit follows the launch of Reuters Professional - a new, unified offer of global news coverage, commentary and industry-leading events to help professionals make smart decisions. Josh London, Head of Reuters Marketing and Reuters Professional, said; “Reuters Next will bring leaders from around the world together in January to discuss how we build a better world. Reuters has a unique, global presence and plays an essential role in providing trusted intelligence for professionals. I am thrilled that we can take that commitment to a new level through a hugely ambitious conference that we hope will set the global agenda for 2021.” Reuters Next is produced by Reuters Events and powered by Reuters award-winning newsroom. Reuters Events was created in October 2020 after Thomson Reuters acquired FC Business Intelligence. It delivers high-end conferences and exhibitions to diverse sectors including energy, insurance, pharmaceuticals, transportation, travel, strategy and technology. Its offerings help senior business professionals stay at the forefront of change through insight sharing and networking with peers. The full agenda and further details can be found on the Reuters Next homepage.

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