SmartBug® VP of Sales and Marketing Jen Spencer Named Top Female Sales Practitioner by Sales Hacker

SmartBug Media | August 13, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Every detail is important, but here’s something you can’t afford to overlook — diversity. There’s no way to sugarcoat it… female speakers are underrepresented at professional gatherings. A recent study analyzed data from thousands of events over a five year period and found that approximately 70% of professional event speakers are male.

Spotlight

Welcome to the digital skills gap: where students enter the workforce without the ability to use and deploy technology to meet work-related goals. Despite billions of dollars being poured into educational technology, studies find that much of the digital literacy training in higher education only requires students to consume and

Spotlight

Welcome to the digital skills gap: where students enter the workforce without the ability to use and deploy technology to meet work-related goals. Despite billions of dollars being poured into educational technology, studies find that much of the digital literacy training in higher education only requires students to consume and

Related News

CHANNEL PARTNERSHIPS

Ingram Micro Cloud’s Hyperscaler Marketplaces to Help Channel Partners Grow

Ingram Micro Cloud | May 18, 2022

Ingram Micro Cloud announced new initiatives to support their partner ecosystem. Through its Hyperscaler Marketplaces, it will offer channel partner programs, processes, and other extra services to assist organizational growth. Strategic vendors such as Arctic Wolf, IBM, Palo Alto Networks, Alert Logic, and Trend Micro have already begun working with Ingram Micro Cloud on various GTM models with their channel partners. "As one of the world's largest cloud ecosystems, we’re excited we can provide our partners and vendors with valuable solutions to optimize and maximize their visibility and offerings on hyperscaler marketplaces, We're especially proud to announce this added value with our highly anticipated Cloud Summit '22 taking place next week." Duncan Robinson, vice president, global marketing & strategic partnerships, Ingram Micro Cloud AWS and Microsoft Azure Hyperscaler marketplaces offer a platform for customers to procure third-party software, solutions, and business services. The customers can consolidate and standardize their procurement and contracts all in one platform for simplicity and ease of use. Consequently, more vendors and independent software vendors (ISVs) offer products through these marketplaces. As of now, there are 40000 listings on Hyperscaler marketplaces. For Ingram Micro Cloud partners and vendors, the Hyperscaler marketplaces are another way into the market. Ingram Micro Cloud can provide vendors access to a wider range of end customers and help partners offer more services around ISV solutions to assist more customers. Through the Hyperscaler marketplace, partners and vendors can satisfy a modern customer’s needs and speed up their own digital transformation. Ingram Micro Cloud supports partners’ GTM strategy and navigation of the customer journey. It is committed to enhancing prospective hyperscale partners and the channel ecosystem by pinpointing new opportunities to increase collaboration through hyperscaler marketplaces. With these opportunities, resources, and programs, partners have the freedom of choice and growth advantages.

Read More

CONTENT MARKETING

MeasureUp achieves 18 percent growth in 2020 and focuses its approach on the expansion of their B2B channel.

prnewswire | March 03, 2021

MeasureUp, a world chief in reasonable testing and assessments for ICT accreditations and supplier of enormous multinationals like Microsoft, Cisco, AWS, CompTIA, or VMWare, has shut the 2020 monetary year with 18% development more than 2019, driven by a setting of significant social changes that have prompted a more prominent interest for mechanical arrangements in training. This development likewise mirrors the strong responsibility of the Spanish worldwide Media Interactiva, to which MeasureUp has a place, to upgrade and improve the various administrations offered by the organization. Sam Brocal, CEO of MeasureUp, said, "The capacity to adjust various organizations and foundations to the new situation, set apart by telecommuting and more prominent conjunction with new computerized apparatuses, has without a doubt been the differential factor for their endurance and, for our situation, has allowed us a chance to improve our item and add an incentive in a market that has requested it." "While the most recent wellbeing propels permit us to witness the promising culmination of current circumstances of this emergency, we are persuaded that a significant number of the new working techniques have come to remain and, in that sense, MeasureUp will proceed to develop and improve to offer the best types of assistance," he pushed. Benito Castellanos, top of MeasureUp's innovation division, has accentuated that, "The regular pattern, both in business and schooling is towards more noteworthy customization in assessment, and the current circumstance has just quickened the interaction to that point. MeasureUp endeavors to offer the most imaginative arrangements adjusted to every customer." MeasureUp has as of late fused the ID of innovative abilities by makers, yet additionally by callings in which an individual wishes to prepare, and that permits any client to prepare as Data Analyst, Data Engineer, Developer, DevOps Engineer, Functional Consultant, Business Analyst, Security Engineer, Solution Architect, Network Engineer, Network Analyst, System Administrator, Linux Administrator, Cybersecurity Analyst, Business Decision Makers or Project Manager, among others. MeasureUp has additionally made a move to improve the client experience from a mechanical perspective, just as others to encourage the decision of preparing titles. Along these lines, preparing schedules or packages are presently offered, bundles in which the client can secure all the preparation they require to fit the bill for a particular position. This is another progression in job based profiles, which numerous huge makers are progressively advancing and right now offering

Read More

MARKETING STRATEGY

Triller Selects Influential As Its Influencer Measurement And Data Partner

Influential | October 30, 2020

Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner. This first-to-market partnership for Triller is part of an ongoing effort to increase revenue, content creation, and social measurement, utilizing Influential's paid media campaigns, influencer network, and IBM Watson-powered technology. In partnering with Influential, Triller teams up with the industry leader in influencer marketing, in terms of revenue, number of employees, and partnerships. In addition to IBM Watson, Influential has also partnered with IRI, LiveRamp, and WME, which also invested in Influential's Series B financing.

Read More