Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof, and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

C-Suite On Deck

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Q&A with Kady S., SVP Global Head of Marketing at Klaviyo

Media 7 | August 6, 2021

Kady S., SVP Global Head of Marketing at Klaviyo, is interested in building entrepreneurial, diverse, and effective marketing teams that grow and scale alongside some of the world's most impactful consumer brands. As a former engineer with 20+ years of experience in marketing for tech, CPG, and DTC companies, she is uniquely positioned to use data, customer insights, and integrated brand strategy to deliver industry-leading results. Throughout her career, she has led Fortune 500 and pre-IPO companies that have scaled to millions of users, global teams, and double digit growth. She was part of the team that helped lead Dropbox through a successful IPO and truly loves that phase of hyper-growth at fast-paced, innovative companies. When she is not leading marketing for high-growth B2B and B2C brands, she is a Venture Advisor at Relay Ventures, a frequent guest lecturer at Stanford, a keynote speaker, and guest contributor for several leading business publications. She is also an avid reader, a perpetual student, and (most importantly), a very proud parent.

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KLAVIYO UNVEILS NEW MARKETING AUTOMATION INNOVATIONS WITH PERSONALIZED BENCHMARKS TOOL AND CONVERSATIONAL SMS

businesswire | March 30, 2021

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Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...

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Klaviyo | March 10, 2022

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Klaviyo, a customer platform, announced the introduction of new features to assist brands to gain more ownership over their growth through customer experiences on all communication channels. The announcement was made at the latest Klaviyo Product Event. The new features will allow brands to easily build opted-in customer lists, launch SMS campaigns for marketing and support channels, and collate insights into past performance. Additionally, it will also help them communicate with customers acros...

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LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

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Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

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Marketing Analytics

KLAVIYO UNVEILS NEW MARKETING AUTOMATION INNOVATIONS WITH PERSONALIZED BENCHMARKS TOOL AND CONVERSATIONAL SMS

businesswire | March 30, 2021

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...

Read More
news image

Channel Partnerships

KLAVIYO INTRODUCES NEW FEATURES FOR MULTI-CHANNEL COMMUNICATION

Klaviyo | March 10, 2022

Klaviyo, a customer platform, announced the introduction of new features to assist brands to gain more ownership over their growth through customer experiences on all communication channels. The announcement was made at the latest Klaviyo Product Event. The new features will allow brands to easily build opted-in customer lists, launch SMS campaigns for marketing and support channels, and collate insights into past performance. Additionally, it will also help them communicate with customers acros...

Read More
news image

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

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C-Suite On Deck

Responsive image

Q&A with Kady S., SVP Global Head of Marketing at Klaviyo

Media 7 | August 6, 2021

Kady S., SVP Global Head of Marketing at Klaviyo, is interested in building entrepreneurial, diverse, and effective marketing teams that grow and scale alongside some of the world's most impactful consumer brands. As a former engineer with 20+ years of experience in marketing for tech, CPG, and DTC companies, she is uniquely positioned to use data, customer insights, and integrated brand strategy to deliver industry-leading results. Throughout her career, she has led Fortune 500 and pre-IPO companies that have scaled to millions of users, global teams, and double digit growth. She was part of the team that helped lead Dropbox through a successful IPO and truly loves that phase of hyper-growth at fast-paced, innovative companies. When she is not leading marketing for high-growth B2B and B2C brands, she is a Venture Advisor at Relay Ventures, a frequent guest lecturer at Stanford, a keynote speaker, and guest contributor for several leading business publications. She is also an avid reader, a perpetual student, and (most importantly), a very proud parent.

Read More