MARKETING ANALYTICS

Klaviyo Unveils New Marketing Automation Innovations with Personalized Benchmarks Tool and Conversational SMS

businesswire | March 30, 2021

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands to communicate with customers in fast, casual format.

The Personalized Benchmarks tool is built natively into Klaviyo’s platform and evaluates the performance of online businesses in comparison to other similar brands. The function was born out of customer requests asking for performance feedback. Previously solved manually via customer service representatives, Klaviyo developed technology to automate and scale these data-driven insights.

Spotlight

This report from Aberdeen explores how electronic signature solutions, as well as other digital HR technologies, can improve the employment experience throughout the journey. Read this report to learn:

Why Best-in-Class HR departments are investing in employee-friendly    technologies
How digital solutions can impact employee experience, and why that    matters for HR
How electronic signatures complement HRIS applications and    streamline many HR processes


Other News
MARTECH

RentPath promotes accomplished Rentals.com leader, Nishant Phadnis, to drive continued innovation as Chief Product Officer

RentPath | January 05, 2022

RentPath, a Redfin company, and leading marketing technology and services platform for the rental industry, announced the appointment of Nishant Phadnis as Chief Product Officer. Phadnis steps into the role with ten years as an accomplished leader at RentPath as former General Manager of Rentals.com. As CPO, Phadnis will lead product development and oversee the renter experience for rent.com, Apartment Guide, and Rentals.com. He will also lead the continued innovation of RentPath's data-driven marketing solutions for multifamily owners and operators. We are thrilled to have Nishant step into this role, bringing his experience as a dynamic and driven leader on the Rentals.com team and an intellectual curiosity that pushes us to continually innovate. With Nishant at the helm, we're excited to amplify our mission to deliver data-driven solutions that help property managers fill vacancies and renters to find a place to call home." Jon Ziglar, RentPath CEO Since joining RentPath in 2012, Phadnis has contributed to the company's extensive growth and served in various influential roles including Chief of Staff to the CEO, Director of Strategy and Corporate Development, and Finance Manager. During his time as GM of Rentals.com, he successfully led a cross-functional team across product development, marketing, sales, operations, and finance, greatly expanding the capabilities of the Rentals.com platform to include screening, online applications and rental payments. "I am extremely excited to build on the momentum that RentPath has achieved over its long heritage of being the preferred destination for both renters and property managers, now leading this new evolution of the business," said Phadnis of his new role. "Having been with RentPath for nearly a decade, I have seen first-hand the challenges both sides of this marketplace have, and the endless opportunity for technology to solve and remove friction across the journey of finding or listing a rental home." Prior to RentPath, Phadnis also spent five years at GE, where he held management positions within business development (M&A) and finance. During his tenure, he evaluated the state of readiness for mergers and acquisitions around resource planning, data collection, strategy and risk. Additionally, he led on-site integrations for several companies with a total enterprise value of $11 billion, both domestic and international. Phadnis is a graduate of GE's Financial Management Leadership Program, and also graduated with Magna Cum Laude honors from the University at Albany where he received his degree in Accounting and Business Management. About RentPath RentPath is the only marketing and automation platform that engages prospective residents through the entire renter journey, maximizing leads and occupancies with unparalleled ROI. Through its broad network of rental listing sites including rent.com, ApartmentGuide.com and Rentals.com, RentPath connects property owners and managers with over 10 million high-intent, in-market renters per month. In addition, the RentPath platform powers a full suite of best-in-class digital marketing solutions across search advertising, social media, email marketing, web chat, resident communication, reputation management and more. RentPath's holistic solutions simplify the rental search experience for renters while driving occupancies and efficiencies for property managers and owners. RentPath is a Redfin Company.

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CHANNEL PARTNERSHIPS

Accela VP Tony Aiello Recognized as a Top IT Channel Leader with CRN's 2022 Channel Chiefs List

Accela | February 08, 2022

Accela, the trusted provider of cloud solutions for government announced that Accela Vice President of Alliances and Channels, Tony Aiello, was named to CRN's 2022 Channel Chief list, a brand of The Channel Company. CRN's annual Channel Chiefs list recognizes top IT channel vendor executives who demonstrate influence, innovation, and expertise in channel leadership. All honorees are selected by a panel of CRN editors. In his role, Aiello is focused on empowering the company's partner ecosystem. In 2021, Accela onboarded several strategic system integrators and resellers as well as important independent software vendors to both extend and deliver Accela's solutions to even more counties and states to help their modernization journey and prepare for whatever comes next. "I am honored to be named a CRN Channel Chief, and grateful for my team and the channel partners that help Accela advance governments' digital transformation and build stronger communities," said Aiello. "Our partners play a critical role in delivering Accela's solutions and helping government agency leaders meet the evolving needs of their citizens. I look forward to continuing to support our channel partners' successes." Recent Accela channel successes include receiving two Microsoft US Partner Awards for "Government Partner of the Year" and "Community Response," launching and implementing 12 COVID-19 response solutions, as well as having 80 percent of Accela's partner ecosystem attending the company's annual Partner Summit. The spring 2022 Partner Summit will showcase Accela's ecosystem of innovative companies – from Microsoft to Esri – who help implement Accela's platform and enhance customer experience. The company also developed new strategic partnerships that empowered agencies to improve how they deliver services to residents. CRN's 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies. We're thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success." Blaine Raddon, CEO of The Channel Company This recognition reflects Accela's leadership in building an ecosystem to deliver modern solutions that accelerate governments' digital transformation and meet communities' needs. About Accela Accela provides a unified suite of cloud solutions trusted by governments across the globe to accelerate their digital transformation, deliver vital services, and build stronger communities. More than 275 million citizens worldwide benefit from Accela's government software solutions. The company offers agile, purpose-built solutions and the power of a platform that provides users with a consumer-like experience, shares data across departments, and ensures world-class security. With Accela, government agencies experience rapid and effective digital transformation. Accela's government software meets agencies wherever they are on their modernization journey, while also helping them prepare for whatever comes next. The company is a 2021 Microsoft US Partner Award winner for its innovative SaaS solutions to help governments respond to the COVID-19 pandemic and was named as one of the Largest East Bay Tech Employers by San Francisco Business Times. Accela is headquartered in San Ramon, California, with offices around the world.

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CRM

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards. This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

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CHANNEL PARTNERSHIPS

Azul Announces Global Channel Partner Program

Azul | May 27, 2022

Azul, the only company 100% focused on Java, today announced its global channel partner program, providing comprehensive resources that enable channel organizations to solve top-of-mind customer use cases such as cloud cost optimization, Oracle Java licensing alternatives, and application performance enhancement in financial services, ecommerce, software technology and other industries. Azul is expanding the reach, depth, support and staffing around its global partner program and is accepting new partners now. Azul brings more than 20 years of leadership in the Java market, employing the world’s largest independent Java engineering team and supporting more versions of Java than any other vendor, including Oracle. This deep experience makes Azul uniquely positioned to partner with companies addressing customer needs around slashing Oracle Java licensing costs and providing Java-based solutions to common infrastructure and application challenges. Many of the largest companies in the world use Azul’s flagship, high-performance Java runtime, Azul Platform Prime, to reduce their cloud costs by up to 50%. “We continue seeing explosive growth in demand for the Azul Platform,” said Chris Clabaugh, Azul’s vice president of channel sales. “Companies are grappling with out-of-control Java support and cloud costs that eat into margins and restrict the ability to modernize applications and infrastructure in a dynamic and competitive world. Azul and our partners work closely together to power hyperscale, performance-driven cloud applications and cost-efficient Java environments.” Available Partner Resources Azul’s partner program offers a flexible framework for jointly capturing the substantial market opportunity for Java-based solutions. Available resources for channel partners include: Conflict-free deal registration with compelling discounts Volume incentive plans, lead sharing, regional sales promotions and an easy-to-understand marketing development fund process World-class sales and technical training curriculum from the leading provider of OpenJDK-based Java runtimes, complete with on-demand videos, new badging and credentialing progression path, and self-paced presentations Comprehensive enablement and promotional resources “There’s massive demand for high-performance Java runtimes that cut customers’ infrastructure costs and power cloud-based applications, Azul offers substantial resources to enable its partners’ success, and together we are building on our already strong momentum.” Frank Nobbe, director partner management, Logicalis Germany About Azul Systems Inc. Headquartered in Sunnyvale, California, Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul customers include 27% of the Fortune 100, 50% of Forbes top-10 World’s Most Valuable Brands, all 10 of the world’s top-10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG and Workday.

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Spotlight

This report from Aberdeen explores how electronic signature solutions, as well as other digital HR technologies, can improve the employment experience throughout the journey. Read this report to learn:

Why Best-in-Class HR departments are investing in employee-friendly    technologies
How digital solutions can impact employee experience, and why that    matters for HR
How electronic signatures complement HRIS applications and    streamline many HR processes

Resources