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Channel Partnerships

Klaviyo Introduces New Features for Multi-Channel Communication

Klaviyo
Klaviyo, a customer platform, announced the introduction of new features to assist brands to gain more ownership over their growth through customer experiences on all communication channels. The announcement was made at the latest Klaviyo Product Event. The new features will allow brands to easily build opted-in customer lists, launch SMS campaigns for marketing and support channels, and collate insights into past performance. Additionally, it will also help them communicate with customers across all channels.

“We’re here to empower the world’s creators to own their destinies, and are committed to regularly updating and further innovating our offerings to ensure businesses are able to meet their goals, To support that mission, we’ve created software that makes it easy to scale and grow authentic relationships with customers online, the same as companies would in person. We’re excited to release even more features today to continue helping brands own and improve their customer relationships.”

Andrew Bialecki, Co-Founder and CEO of Klaviyo

Klaviyo’s new cross-channel communication Features include:
  • Form Teasers
This is a signup form that can transform website visitors into subscribers.
  • Profile Merging
This function merges ‘email only’ and ‘phone number only’ profiles for the same customer in Klaviyo.
  • Klaviyo-hosted mobile terms of service
This allows customizable mobile terms of service.
  • Two-way SMS conversations with Zendesk
Through this feature, customers with Zendesk can respond to incoming messages from their customers as helpdesk tickets.
  • Webhook flow actions
Brands can create more personalized experiences across channels that Klaviyo may not control.
  • Redesigned Performance Dashboard 
This new dashboard compiles a customer’s data into a single view.  Klaviyo customers now have the final say as to what appears on their dashboard.
  • A Dedicated Focus on Developers
Klaviyo launched a developer portal that highlights ways of getting started, foundational APIs, guides, SDKs and developer-specific content so developers can easily extend Klaviyo to meet their needs. In addition to enhancing the developer experience, Klaviyo will release new APIs in the coming months to improve three core areas of the developer platform:
  1. Extensibility and Flexibility to cover more product areas;
  2. Standardization for ease of use; and
  3. Connectivity to make APIs more intuitive and efficient.

With Klaviyo, brands collate website behavior, in-store data and leverage over 250 native tech partner integrations to drive a fully unified strategy and create a personalized email, SMS, and advertising experiences. Innovative companies like Unilever, Bonobos, Taylor Made, and Citizen Watches sell more with Klaviyo.

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The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

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Thrive Receives Channel Futures Security Provider of the Year Award

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The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment. The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida. The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence. Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology. The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions. Rob Stephenson, CEO of Thrive, said We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs. [Source – Business Wire] He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region. Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer. This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50. The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers. MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation. Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'

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CrowdStrike Launches Innovative MDR Program for Service Providers

CrowdStrike | September 15, 2023

CrowdStrike's latest program bolsters partner networks by expanding security services and addressing skill gaps for businesses of all sizes. Service partners can harness Falcon Complete's resources to create co-branded, white-labeled security services or custom solutions atop the platform. CrowdStrike's Falcon Complete for Service Providers offers 24/7 monitoring, proactive threat hunting, integrated threat intelligence, and end-to-end remediation to MSSPs, SIs, and GSIs. CrowdStrike has unveiled a specialized platform meticulously designed to offer a comprehensive range of managed detection and response (MDR) services uniquely crafted to cater to the specific needs of its service provider channel partners. This platform highlights CrowdStrike's unwavering commitment to delivering tailored, state-of-the-art solutions that empower its partners in the service provider channel. Within the framework of CrowdStrike's Falcon Complete for Service Providers, various types of entities, including managed security service providers (MSSPs), managed service providers (MSPs), system integrators (SIs), and global system integrators (GSIs), are empowered to provide their clientele with a comprehensive array of security services. These encompass round-the-clock monitoring, proactive threat identification, seamless integration of threat intelligence, and a full spectrum of remediation measures. Moreover, partners can provide protection equivalent to CrowdStrike's flagship Falcon Complete platform. It entails the ability for service partners to leverage Falcon Complete's pre-existing team and service offerings, thereby facilitating the development of co-branded or white-labeled managed security services as well as tailored services that are built upon this robust platform. This expansion empowers partners to deliver high-quality security solutions aligned with CrowdStrike's industry-leading standards. Daniel Bernard, CrowdStrike's Chief Business Officer, expressed that Falcon Complete for Service Providers simplifies the process for customers to access the industry's leading managed detection and response (MDR) services while also incorporating additional capabilities from their selected service provider to ensure a seamless security experience and peace of mind. Customers not only have the freedom to choose their preferred provider but can also enjoy the highest levels of protection against advanced threats. John Senn, Ernst & Young Cyber Managed Services Managing Director, said, "Working with CrowdStrike's managed security services deepens our relationship, helping EY to offer specialized, high-touch managed detection and end-to-end response capabilities to our clients, enabling them to stay ahead of sophisticated cyberthreats and derive data-driven insights to improve their overall cyber threat defenses." [Source: MSSP Alert] As part of its ongoing commitment to empower its partner network and enhance the value proposition for businesses of all sizes, CrowdStrike has introduced this program to assist partners in expanding their managed security services portfolios, bridging skills gaps, and bolstering internal teams. This strategic initiative is positioned as the company's latest endeavor to provide partners with increased value and a broader range of options.

Read More

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• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio. • Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform. • For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach. Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms. Christian Goffi, Nutanix's North American Channel Chief, remarked, . For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best. [Source – CRN] In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication. After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams. John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix. Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.

Read More

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