CHANNEL PARTNERSHIPS

Klaviyo Introduces New Features for Multi-Channel Communication

Klaviyo | March 10, 2022

Klaviyo
Klaviyo, a customer platform, announced the introduction of new features to assist brands to gain more ownership over their growth through customer experiences on all communication channels. The announcement was made at the latest Klaviyo Product Event. The new features will allow brands to easily build opted-in customer lists, launch SMS campaigns for marketing and support channels, and collate insights into past performance. Additionally, it will also help them communicate with customers across all channels.

“We’re here to empower the world’s creators to own their destinies, and are committed to regularly updating and further innovating our offerings to ensure businesses are able to meet their goals, To support that mission, we’ve created software that makes it easy to scale and grow authentic relationships with customers online, the same as companies would in person. We’re excited to release even more features today to continue helping brands own and improve their customer relationships.”

Andrew Bialecki, Co-Founder and CEO of Klaviyo

Klaviyo’s new cross-channel communication Features include:
  • Form Teasers
This is a signup form that can transform website visitors into subscribers.
  • Profile Merging
This function merges ‘email only’ and ‘phone number only’ profiles for the same customer in Klaviyo.
  • Klaviyo-hosted mobile terms of service
This allows customizable mobile terms of service.
  • Two-way SMS conversations with Zendesk
Through this feature, customers with Zendesk can respond to incoming messages from their customers as helpdesk tickets.
  • Webhook flow actions
Brands can create more personalized experiences across channels that Klaviyo may not control.
  • Redesigned Performance Dashboard 
This new dashboard compiles a customer’s data into a single view.  Klaviyo customers now have the final say as to what appears on their dashboard.
  • A Dedicated Focus on Developers
Klaviyo launched a developer portal that highlights ways of getting started, foundational APIs, guides, SDKs and developer-specific content so developers can easily extend Klaviyo to meet their needs. In addition to enhancing the developer experience, Klaviyo will release new APIs in the coming months to improve three core areas of the developer platform:
  1. Extensibility and Flexibility to cover more product areas;
  2. Standardization for ease of use; and
  3. Connectivity to make APIs more intuitive and efficient.

With Klaviyo, brands collate website behavior, in-store data and leverage over 250 native tech partner integrations to drive a fully unified strategy and create a personalized email, SMS, and advertising experiences. Innovative companies like Unilever, Bonobos, Taylor Made, and Citizen Watches sell more with Klaviyo.

Spotlight

Failed to manage your task on time? Are you hitting your sales target this month? Are your customers constantly waiting for an update? Look no more because Apping has the solution for all your problems.

Spotlight

Failed to manage your task on time? Are you hitting your sales target this month? Are your customers constantly waiting for an update? Look no more because Apping has the solution for all your problems.

Related News

CHANNEL PARTNERSHIPS

Altair Names Keinavo Data Analytics Channel Partner for Switzerland

Altair | December 01, 2022

Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), announced that Keinavo has joined Altair’s growing channel partner network. Keinavo, which has offices in Lugano, Switzerland, will offer all of Altair’s data analytics solutions to its customers in Switzerland. Keinavo has major customers in sectors like banking, insurance, industry, and public service, and offers expertise, consulting, and training focused on data. “Keinavo has deep expertise in data analytics and the SAS language and we are proud to have them as a valued channel partner. This combination – and their work related to the integration of Altair SLC in complex environnements – makes Keinavo a trusted partner that will be key for Altair’s growth in Switzerland,” said Haroun Mokdad, managing director, Altair Switzerland. “We look forward to providing great opportunities for any company looking to modernize their legacy data analytics platforms.” Keinavo has been providing auditing, consulting, and training services focused on big data, analytics, business intelligence, system integration and optimization, data management, and platform and business process management throughout the EMEA region since the early 2000s. “We are extremely pleased to strategically partner with Altair, a leading global technology company, and look forward to further supporting our clients with the best possible solutions and technology throughout project lifecycles,” said Johann Kerdal, chief executive officer, Keinavo. “We are extremely pleased to strategically partner with Altair, a leading global technology company, and look forward to further supporting our clients with the best possible solutions and technology throughout project lifecycles,” said Johann Kerdal, chief executive officer, Keinavo. Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.https://www.altair.com/partners/. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com/.

Read More

OMNI CHANNEL MARKETING

Taradel Launches First Truly Omni-Channel Marketing Platform for SMBs, Brands

Taradel | November 18, 2022

Taradel LLC, a leading martech company serving thousands of businesses across the U.S. and Canada, today announced the launch of its new omni-channel marketing platform. The one-stop solution is designed to help advertisers easily create, manage, and measure local marketing campaigns integrated across today’s most popular media channels. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “We’ve made it easy for brands to reach consumers in ways that are reflective of modern media trends and shopping preferences,” says Jim Fitzgerald, founder and CEO of Taradel. “With our platform, there’s no need to manage fifteen disparate ad accounts or spend hours watching tutorials on YouTube. We’ve made omni-channel marketing as easy as ordering takeout—there is nothing like this available today.” The platform’s wizard-like interface enables users to plan and execute campaigns using the same databases that Fortune 500 companies rely on, but with a simplified and user-friendly experience. Features include audience targeting tools, customizable online design templates, flexible budgeting and delivery options, call tracking and QR codes, and built-in reporting to help advertisers measure and optimize ad performance. Media channel options include Facebook, Instagram, TikTok, Spotify, Hulu, Google, email, and direct mail, all of which are configurable based on campaign-specific goals and budget considerations. In addition to serving thousands of SMB clients, Taradel’s platform has garnered attention from high-profile brands, franchisors, and organizations seeking to streamline local marketing solutions or enhance existing capabilities for members. “Our white label program has led to partnerships with dozens of brands including FedEx Office, Office Depot, Keller Williams Canada, and dozens of organizations that range from agencies to dental groups and QSR franchises,” says Wendy Urquhart, COO at Taradel. “Our platform drives traffic and sales at the store level, improves brand control, eliminates vendor redundancy, and helps organizations sell business products and services while monitoring marketing activity across the board.” For more information about Taradel or its omni-channel marketing platform, visit the Taradel website. About Taradel Founded in 2003 by serial entrepreneur, Jim Fitzgerald, Taradel® is a perennial Inc. 5000 martech company specializing in marketing solutions for business applications. To date, advertisers have deployed more than 500 million direct mail and digital advertisements using the company's platform.

Read More

CONTENT MARKETING

Rightpoint Wins the Microsoft US Partner Award in Employee Experience

Rightpoint | January 23, 2023

A Genpact company, Rightpoint, was identified for its Global Experience leadership with the company's Total Experience approach, including employee, customer, and product experience. The company's expert approach towards developing bespoke employee, customer, and product experiences has earned it numerous industry-wide recognition in past years. It includes the Microsoft US Partner Award for Employee Experience last year in June, when the company was acknowledged as a winner. Other recognition and awards include a spot in the top five of HFS Research's rankings of employee experience firms for 2022, with 'Voice of the Customer' coming in at number one. The Microsoft Partner of the Year award honors partners from over 100 countries who have done great work and developed new ideas in a wide range of categories. Each year, winners are chosen based on how much they care about their customers, how vital their solutions are, and how well they use Microsoft technologies. Rich Wood, Vice President, of Microsoft Alliances for Rightpoint, said, "I'm thrilled that Rightpoint was named Microsoft US Partner Award winner for Employee Experience in the US. This major award reflects our embrace of Microsoft's new Viva platform on top of years of dedication and commitment to our clients, some of Microsoft's largest and most important customers, and their efforts to put their people at the center of their corporate strategies." He also mentioned, "Coming in at the top of a stack of hundreds of Microsoft Partners is an incredible achievement and one for which we're filled with gratitude." (Source: Business Wire) About Rightpoint Rightpoint Founded in 2007, the Genpact company Rightpoint is a global experience leader. From helping clients define and realize their vision to maintaining their competitive edge in the market, the company's 700+ employees based out of 12 offices are always there to assist clients. The company's diverse teams are led by data, empathy, and creativity- always in service of experience. It helps its clients embrace experience throughout their operations from front to back office to hasten the digital transformation through a human-centric lens. The Forrester WaveTM: Customer Experience Strategy Consulting Practices, in the fourth quarter of 2020, named Rightpoint as one of the top customer experience consulting firms.

Read More