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CHANNEL PARTNERSHIPS

Klaviyo Introduces New Features for Multi-Channel Communication

Klaviyo | March 10, 2022

Klaviyo
Klaviyo, a customer platform, announced the introduction of new features to assist brands to gain more ownership over their growth through customer experiences on all communication channels. The announcement was made at the latest Klaviyo Product Event. The new features will allow brands to easily build opted-in customer lists, launch SMS campaigns for marketing and support channels, and collate insights into past performance. Additionally, it will also help them communicate with customers across all channels.

“We’re here to empower the world’s creators to own their destinies, and are committed to regularly updating and further innovating our offerings to ensure businesses are able to meet their goals, To support that mission, we’ve created software that makes it easy to scale and grow authentic relationships with customers online, the same as companies would in person. We’re excited to release even more features today to continue helping brands own and improve their customer relationships.”

Andrew Bialecki, Co-Founder and CEO of Klaviyo

Klaviyo’s new cross-channel communication Features include:
  • Form Teasers
This is a signup form that can transform website visitors into subscribers.
  • Profile Merging
This function merges ‘email only’ and ‘phone number only’ profiles for the same customer in Klaviyo.
  • Klaviyo-hosted mobile terms of service
This allows customizable mobile terms of service.
  • Two-way SMS conversations with Zendesk
Through this feature, customers with Zendesk can respond to incoming messages from their customers as helpdesk tickets.
  • Webhook flow actions
Brands can create more personalized experiences across channels that Klaviyo may not control.
  • Redesigned Performance Dashboard 
This new dashboard compiles a customer’s data into a single view.  Klaviyo customers now have the final say as to what appears on their dashboard.
  • A Dedicated Focus on Developers
Klaviyo launched a developer portal that highlights ways of getting started, foundational APIs, guides, SDKs and developer-specific content so developers can easily extend Klaviyo to meet their needs. In addition to enhancing the developer experience, Klaviyo will release new APIs in the coming months to improve three core areas of the developer platform:
  1. Extensibility and Flexibility to cover more product areas;
  2. Standardization for ease of use; and
  3. Connectivity to make APIs more intuitive and efficient.

With Klaviyo, brands collate website behavior, in-store data and leverage over 250 native tech partner integrations to drive a fully unified strategy and create a personalized email, SMS, and advertising experiences. Innovative companies like Unilever, Bonobos, Taylor Made, and Citizen Watches sell more with Klaviyo.

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Sendoso Announces Enhanced Partner Program

CMSWire | March 23, 2023

Sendoso, the global industry leader in direct marketing automation, today announced the launch of an enhanced partner program to provide greater support and more transparent benefits for its agency and technology partners. The updated program includes new payout and commission percentage and tiering structure to allow for a more formalized partner program. The new updates enable processes to be streamlined for greater efficiency, more clearly showcasing and defining program benefits and how Sendoso works with program partners at every stage of the relationship. Sendoso also launched a referral partners program in which existing partners can earn commission for referring new companies into the program, whether they directly submit the referral or the referral arrives through traffic driven to the Sendoso website through referral links, articles, or reviews. “Sendoso already had a very successful partner program, but after incorporating feedback from existing partners and customers, I could not be more excited to introduce a more enhanced program to deliver the best partner program in Sendoso’s history,” said Sendoso VP of Partnerships, Cory Snyder. “Whether through our integration and technology partners, or our agency partners, our customers will now have more, and better, access to what our partners offer.” A scalable new program tiering structure will allow agency and referral partners to easily see what they are afforded with membership at each tier. The technology partner program features a negotiated commission structure with benefits including API/developer documentation, quarterly business reviews, the Sendoso Partner Academy, and more. “From Sendoso’s beginning, we knew how important partners would be for our own growth, as well as the success of our customers, which is why it was so important to keep improving our program based on the feedback of our partners,” said Sendoso CEO, Kris Rudeegraap. “These partner program updates also represent a refreshed perspective from Cory Snyder and our team at Sendoso whose wealth of knowledge helped bring to life these changes to make Sendoso’s partner program world class.” With Sendoso's enhanced partner program, agency and technology partners will have every Sendoso resource and tool at their disposal to bring their sending and gifting needs to life. And Sendoso will be alongside its partners every step of the way, helping them become experts in driving sales, retaining customers and reducing churn to maximize ROI. Sendoso will also now use industry leader PartnerStack as its partner management software tool to aggregate partner needs into one place for easier, more efficient management. With PartnerStack, Sendoso partners will have: Access to sales and marketing resources Badges to use and leverage in their marketing and on their website Referral links to drive traffic and attribution back to them An easier way to receive commission for referrals into the program “Partnering with Sendoso has provided a powerful customer use case, and with these new updates to the program, we are ecstatic to see what new heights we can reach,” said Jake Morgan, Senior Partner Manager - Platform Ecosystem, HubSpot. To learn more about Sendoso and the updated partner programs, visit the website. About Sendoso Sendoso is the global leader in Direct Marketing Automation, creating, curating and delivering automated, meaningful experiences for customers of all sizes. The trusted partner of Fortune 100 and Fortune 500 companies worldwide, Sendoso helps customers generate new pipelines, utilize account-based efforts, boost customer retention and increase upsell and cross sell. Sendoso has locations across North America, Europe, and Asia Pacific, and has had more than 800 customers leverage its proven automated solution to deliver nearly four million sends worldwide. Learn more at sendoso.com.

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BlueJeans by Verizon Expands Partner Program to include Partner Leads

GlobeNewswire | May 11, 2023

BlueJeans by Verizon is excited to announce our new Partner Lead Program. This program enables partners to offer BlueJeans Basic to its customers from their website and allows for easy registration for customers and opportunity tracking for partners. The Partner Lead Program, available in the US, expands BlueJeans by Verizon’s existing Channel Program and can help partners to run more targeted campaigns and drive customer lead volume and conversions in a secure and channel-friendly method. The BlueJeans Partner Lead Program is open to partners by invitation only and is currently accepting partner requests to join, to help broaden the availability of the BlueJeans video collaboration and interactive live streaming platform through the channel. Cynrgi Direct, a multi-brand technology solutions provider for small, medium, and large enterprises in the United States, is the first partner to participate in the program. "On the heels of our recent LATAM Partner Program expansion, and our BlueJeans Developer Platform opening, we are now expanding our Channel Program to deliver tools and capabilities that our Partners are asking us for,” said Tom Merkle, Managing Partner, North America & Latin America Channels and Business Development, BlueJeans by Verizon. “These capabilities allow our partners, like Cynrgi Direct, the ability to extend their customer value proposition and grow video and unified communications market share with BlueJeans by Verizon.” “The partnership with BlueJeans and Cynrgi Direct allows us to continue offering the best products and services to our customers in a time where many companies are facing an economic headwind,” said Paul Velusamy, Founder and CEO, Cynrgi Labs Inc. “By partnering with an industry leader such as BlueJeans, we are expanding our scope and breadth of services, while enabling lead sharing functionalities to address this vast market and grow each other's customer base. Business customers can try BlueJeans for free by signing up for BlueJeans Basic through Cynrgi Direct.” Since Cynrgi Direct launched in 2018, they have partnered with industry leaders as a trusted technology adviser for unified communications and collaboration solutions with a support team of industry certified support engineers and solution experts. As a member of the BlueJeans Partner Network, Cynrgi Direct is offering BlueJeans Meetings, a unique platform that streamlines and facilitates more immersive and engaging meetings. BlueJeans Meetings allows customers to collaborate from anywhere, on any device. The following optional features are also available with BlueJeans Meetings: Transcription (of recorded Meetings), Closed Captioning, and Premium Calling (Toll-free, dial-in/Call Me, dial out). For today's hybrid world, small businesses need a flexible video platform that adapts to their day-to-day, whatever that ends up looking like. Whether joining from the desktop, a browser tab, or while on-the-go, the BlueJeans experience, offered through our Partners, will always provide rich functionality across any mode or device. Learn more about the BlueJeans Developer Platform, BlueJeans Partner Network and request to sign up to become a BlueJeans Partner today. About Verizon Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

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ZINFI Releases Complimentary Best Practices Guidebook on New Strategies for Channel Management

PR Newswire | May 05, 2023

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest best practices guidebook—New Strategies for Channel Management—is now available as a complimentary downloadable eBook. The guidebook is aimed at organizations that are interested in bringing a new approach to channel management strategy in the context of increasingly important, rapidly changing partner ecosystems. New Strategies for Channel Management: Best Practices Guidebook is designed to provide organizations of all kinds and sizes a solid overview of channel management and the increasingly important role that partner ecosystems play in the buyer's journey. Chapters include "What Is Channel Management," "The Six C's of Channel Management: How to Drive Growth," "What Is Channel Management Software," "New Channel Management Strategies for Collaborating with Partner Ecosystems," "Channel Management Best Practices for Transacting Partners: Collaboration, Data Sharing, and Mobility," and "What AI means for Channel Management Software — Is It Hype or Reality?" The guidebook also provides a detailed definition of Unified Channel Management (UCM) and includes a comprehensive overview of channel management modules, including affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). "More than three-quarters of worldwide commerce now flows through partner ecosystems, and organizations of every size and in every industry are having to adjust their channel management strategies to address the growing complexity of relationships with their partner base," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "In recognition of this new reality, ZINFI is offering this free guidebook to help companies understand new dynamics like the importance of hyper-personalization and collaboration in partner relationships and the crucial role that artificial intelligence is likely to play in channel automation. It's an exciting time to be active in the channel, but businesses need guidance in the midst of all this change, and we've created the guidebook to give them direction as they plan for the coming months and years." The Guidebook can be downloadedhere: https://www.zinfi.com/guidebooks/channel-management-strategies/. ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Spring 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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Sendoso Announces Enhanced Partner Program

CMSWire | March 23, 2023

Sendoso, the global industry leader in direct marketing automation, today announced the launch of an enhanced partner program to provide greater support and more transparent benefits for its agency and technology partners. The updated program includes new payout and commission percentage and tiering structure to allow for a more formalized partner program. The new updates enable processes to be streamlined for greater efficiency, more clearly showcasing and defining program benefits and how Sendoso works with program partners at every stage of the relationship. Sendoso also launched a referral partners program in which existing partners can earn commission for referring new companies into the program, whether they directly submit the referral or the referral arrives through traffic driven to the Sendoso website through referral links, articles, or reviews. “Sendoso already had a very successful partner program, but after incorporating feedback from existing partners and customers, I could not be more excited to introduce a more enhanced program to deliver the best partner program in Sendoso’s history,” said Sendoso VP of Partnerships, Cory Snyder. “Whether through our integration and technology partners, or our agency partners, our customers will now have more, and better, access to what our partners offer.” A scalable new program tiering structure will allow agency and referral partners to easily see what they are afforded with membership at each tier. The technology partner program features a negotiated commission structure with benefits including API/developer documentation, quarterly business reviews, the Sendoso Partner Academy, and more. “From Sendoso’s beginning, we knew how important partners would be for our own growth, as well as the success of our customers, which is why it was so important to keep improving our program based on the feedback of our partners,” said Sendoso CEO, Kris Rudeegraap. “These partner program updates also represent a refreshed perspective from Cory Snyder and our team at Sendoso whose wealth of knowledge helped bring to life these changes to make Sendoso’s partner program world class.” With Sendoso's enhanced partner program, agency and technology partners will have every Sendoso resource and tool at their disposal to bring their sending and gifting needs to life. And Sendoso will be alongside its partners every step of the way, helping them become experts in driving sales, retaining customers and reducing churn to maximize ROI. Sendoso will also now use industry leader PartnerStack as its partner management software tool to aggregate partner needs into one place for easier, more efficient management. With PartnerStack, Sendoso partners will have: Access to sales and marketing resources Badges to use and leverage in their marketing and on their website Referral links to drive traffic and attribution back to them An easier way to receive commission for referrals into the program “Partnering with Sendoso has provided a powerful customer use case, and with these new updates to the program, we are ecstatic to see what new heights we can reach,” said Jake Morgan, Senior Partner Manager - Platform Ecosystem, HubSpot. To learn more about Sendoso and the updated partner programs, visit the website. About Sendoso Sendoso is the global leader in Direct Marketing Automation, creating, curating and delivering automated, meaningful experiences for customers of all sizes. The trusted partner of Fortune 100 and Fortune 500 companies worldwide, Sendoso helps customers generate new pipelines, utilize account-based efforts, boost customer retention and increase upsell and cross sell. Sendoso has locations across North America, Europe, and Asia Pacific, and has had more than 800 customers leverage its proven automated solution to deliver nearly four million sends worldwide. Learn more at sendoso.com.

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BlueJeans by Verizon Expands Partner Program to include Partner Leads

GlobeNewswire | May 11, 2023

BlueJeans by Verizon is excited to announce our new Partner Lead Program. This program enables partners to offer BlueJeans Basic to its customers from their website and allows for easy registration for customers and opportunity tracking for partners. The Partner Lead Program, available in the US, expands BlueJeans by Verizon’s existing Channel Program and can help partners to run more targeted campaigns and drive customer lead volume and conversions in a secure and channel-friendly method. The BlueJeans Partner Lead Program is open to partners by invitation only and is currently accepting partner requests to join, to help broaden the availability of the BlueJeans video collaboration and interactive live streaming platform through the channel. Cynrgi Direct, a multi-brand technology solutions provider for small, medium, and large enterprises in the United States, is the first partner to participate in the program. "On the heels of our recent LATAM Partner Program expansion, and our BlueJeans Developer Platform opening, we are now expanding our Channel Program to deliver tools and capabilities that our Partners are asking us for,” said Tom Merkle, Managing Partner, North America & Latin America Channels and Business Development, BlueJeans by Verizon. “These capabilities allow our partners, like Cynrgi Direct, the ability to extend their customer value proposition and grow video and unified communications market share with BlueJeans by Verizon.” “The partnership with BlueJeans and Cynrgi Direct allows us to continue offering the best products and services to our customers in a time where many companies are facing an economic headwind,” said Paul Velusamy, Founder and CEO, Cynrgi Labs Inc. “By partnering with an industry leader such as BlueJeans, we are expanding our scope and breadth of services, while enabling lead sharing functionalities to address this vast market and grow each other's customer base. Business customers can try BlueJeans for free by signing up for BlueJeans Basic through Cynrgi Direct.” Since Cynrgi Direct launched in 2018, they have partnered with industry leaders as a trusted technology adviser for unified communications and collaboration solutions with a support team of industry certified support engineers and solution experts. As a member of the BlueJeans Partner Network, Cynrgi Direct is offering BlueJeans Meetings, a unique platform that streamlines and facilitates more immersive and engaging meetings. BlueJeans Meetings allows customers to collaborate from anywhere, on any device. The following optional features are also available with BlueJeans Meetings: Transcription (of recorded Meetings), Closed Captioning, and Premium Calling (Toll-free, dial-in/Call Me, dial out). For today's hybrid world, small businesses need a flexible video platform that adapts to their day-to-day, whatever that ends up looking like. Whether joining from the desktop, a browser tab, or while on-the-go, the BlueJeans experience, offered through our Partners, will always provide rich functionality across any mode or device. Learn more about the BlueJeans Developer Platform, BlueJeans Partner Network and request to sign up to become a BlueJeans Partner today. About Verizon Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.

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ZINFI Releases Complimentary Best Practices Guidebook on New Strategies for Channel Management

PR Newswire | May 05, 2023

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest best practices guidebook—New Strategies for Channel Management—is now available as a complimentary downloadable eBook. The guidebook is aimed at organizations that are interested in bringing a new approach to channel management strategy in the context of increasingly important, rapidly changing partner ecosystems. New Strategies for Channel Management: Best Practices Guidebook is designed to provide organizations of all kinds and sizes a solid overview of channel management and the increasingly important role that partner ecosystems play in the buyer's journey. Chapters include "What Is Channel Management," "The Six C's of Channel Management: How to Drive Growth," "What Is Channel Management Software," "New Channel Management Strategies for Collaborating with Partner Ecosystems," "Channel Management Best Practices for Transacting Partners: Collaboration, Data Sharing, and Mobility," and "What AI means for Channel Management Software — Is It Hype or Reality?" The guidebook also provides a detailed definition of Unified Channel Management (UCM) and includes a comprehensive overview of channel management modules, including affiliate marketing management (AMM), partner relationship management (PRM), partner marketing management (PMM) and partner incentives management (PIM). "More than three-quarters of worldwide commerce now flows through partner ecosystems, and organizations of every size and in every industry are having to adjust their channel management strategies to address the growing complexity of relationships with their partner base," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "In recognition of this new reality, ZINFI is offering this free guidebook to help companies understand new dynamics like the importance of hyper-personalization and collaboration in partner relationships and the crucial role that artificial intelligence is likely to play in channel automation. It's an exciting time to be active in the channel, but businesses need guidance in the midst of all this change, and we've created the guidebook to give them direction as they plan for the coming months and years." The Guidebook can be downloadedhere: https://www.zinfi.com/guidebooks/channel-management-strategies/. ZINIFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Spring 2023 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's Partner Relationship Management platform or to download a copy of ZINFI's best practices guide on Partner Relationship Management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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