Jackson Spalding

At Jackson Spalding, we love a good story. Our team of communication strategists will dive into your business, study your goals and targets, and help you say what you want to say in a way that resonates. We are your one-stop communications shop with all the tools and talent to help you develop and deliver your message. We exist to help you tell your story the way it was meant to be told.

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CONTENT MARKETING

ICW GROUP LAUNCHES LATEST MARKETING SYSTEM FOR ITS PERSONNEL

ICW Group | June 10, 2021

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A lead-generating direct marketing system has been conceived by ICW Group to assist its personnel to grow their business. LeadGen OnDemand gives agents a marketing campaign system, complete with emails, printed postcards and brochures that can be effectively co-branded and custom-made to fulfil an agent’s prospecting needs. Making it a stride further, ICW Group is engrossing the expense and paying for printing, postage, mailing, and campaign tracking expenses for its appoint...

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FACEBOOK CAUTIONS AGAINST THE PITFALLS OF TOO MUCH PERSONALIZATION IN NEW REPORT

Facebook | February 04, 2020

news image

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....

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QUINSTREET ALLOWS INSURANCE.MOBI TO EXPIRE – SOLD FOR $42,005 IN 2007

QuinStreet | June 15, 2020

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Back in the days when .mobi was hot, prime keywords brought in big dollars. One of the highest valued and most competitive keywords is Insurance. Insurance.mobi sold for $42,005 in 2007. The domain was left to expire 13 years later and closed at $2,026. Looking at archive.org it does not look like the name was ever developed into anything....

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CONTENT MARKETING

ZENTRUMHUB ANNOUNCES STRATEGIC PARTNERSHIP WITH WIHP, A LEADING HOTEL MARKETING COMPANY

channel Partnership | May 31, 2022

news image

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an...

Read More
news image

CONTENT MARKETING

ICW GROUP LAUNCHES LATEST MARKETING SYSTEM FOR ITS PERSONNEL

ICW Group | June 10, 2021

A lead-generating direct marketing system has been conceived by ICW Group to assist its personnel to grow their business. LeadGen OnDemand gives agents a marketing campaign system, complete with emails, printed postcards and brochures that can be effectively co-branded and custom-made to fulfil an agent’s prospecting needs. Making it a stride further, ICW Group is engrossing the expense and paying for printing, postage, mailing, and campaign tracking expenses for its appoint...

Read More
news image

FACEBOOK CAUTIONS AGAINST THE PITFALLS OF TOO MUCH PERSONALIZATION IN NEW REPORT

Facebook | February 04, 2020

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual's specific needs. And that's reasonable advice, to a degree. But as Facebook notes in its latest report, it's not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance....

Read More
news image

QUINSTREET ALLOWS INSURANCE.MOBI TO EXPIRE – SOLD FOR $42,005 IN 2007

QuinStreet | June 15, 2020

Back in the days when .mobi was hot, prime keywords brought in big dollars. One of the highest valued and most competitive keywords is Insurance. Insurance.mobi sold for $42,005 in 2007. The domain was left to expire 13 years later and closed at $2,026. Looking at archive.org it does not look like the name was ever developed into anything....

Read More
news image

CONTENT MARKETING

ZENTRUMHUB ANNOUNCES STRATEGIC PARTNERSHIP WITH WIHP, A LEADING HOTEL MARKETING COMPANY

channel Partnership | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an...

Read More