Impartner Wins Three Categories in 2020 ACQ5 Awards: Gamechanger of the Year, Technology Company of the Year and PRM Solution Provider of the Year

Impartner | October 12, 2020

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today announced it has been recognized with three 2020 ACQ5 Awards for International Technology Company of the Year, SaaS-Based PRM Solution Provider of the Year and Gamechanger of the Year for CEO Joe Wang. This is the third consecutive year Impartner has received multiple ACQ5 awards, which are chosen from nearly 100,000 submissions from the corporate news site's global readership. The awards recognize organizations and individuals that demonstrate an ability to deliver services and skills to meet clients' needs and adapt to market and regulatory conditions and are truly world class in the way they are run and in the services they deliver to clients.

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The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with guest speaker, Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: Key trends in consumer online shopping behavior, How to develop a successful digital experience technology strategy and roadmap.


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CHANNEL PARTNERSHIPS

StormForge Extends Kubernetes Efficiency at Scale to More Enterprises Than Ever Before with New Channel Partner Program

StormForge | November 11, 2022

StormForge, the leader in cloud-native application performance testing and resource optimization, today announced its Channel Partner Program. The StormForge Channel Partner Program focuses on providing distributors, resellers and other partners with the most effective resources to put the StormForge machine learning-based optimization platform within every enterprise's reach. The Channel Partner Program complements the StormForge Cloud Provider Alliance Partner Program, which includes highly collaborative relationships with industry powerhouses such as AWS, Microsoft Azure and Datadog. New partners include CLIMB, Amazic and SIOS. Resellers include A-Var, Oteemo, Mobia and Ahead. "The Kubernetes developer and user communities are incredibly large and diverse - and they're growing rapidly. So it's natural for us to design a Channel Partner program that extends the reach of StormForge's patent-pending machine learning technology to as many enterprises as possible," said Amy Medeiros, Head of Marketing, StormForge. "StormForge optimizes Kubernetes at scale in ways that no other solution can. We want to help as many customers as possible achieve success with their Kubernetes journey, and that means arming our partners with game-changing solutions that make that process as smooth and effective as possible. The Partner Program keeps customer relationships front and center, while also offering a simple, collaborative, and rewarding experience for our partners." The StormForge Partner Program consists of solutions, training including hands-on certification and tools that enable its partners to offer customers the most effective platform for optimizing Kubernetes at scale. Partners gain access to an exclusive partner portal, deal registration, integrated campaign kits, sales tools, technical training support, sales incentives and a dedicated StormForge Certified Kubernetes expert. "Kubernetes performance and optimization is one of the most challenging things our customers are navigating in today's enterprise environments, and being able to offer StormForge gives us such a strong opportunity and position to support them," said Frank Shepherd, VP of Engineering, A-Var. "StormForge's platform delivers that magic combination of increased efficiency and higher performance that results in our customers' ability to innovate." "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge really brings to bear the missing component for our customers' digital transformation journey," said Dale Foster, Climb CEO, Climb. "StormForge's machine learning technology combined with its holistic approach that spans production and non-production environments makes Kubernetes resource optimization a reality for a lot of our customers for the first time. Working with StormForge is a strategic move that we expect to drive real impact for our customers." StormForge's flagship product, StormForge Optimize Live, delivers ML-powered Kubernetes resource optimization through analysis of observability data, intelligent recommendations, and automated action based on that analysis. The ML focus goes beyond cost or performance alone, optimizing both at any scale to enable intelligent business decisions with minimal trade-offs. Just last month, the platform added the industry's first bi-dimensional Kubernetes pod autoscaling, which minimizes cloud waste during the autoscaling process without sacrificing application performance. This powerful platform puts the best possible offerings in the hands of partners and resellers, whose customers need flexibility across cloud environments and the ability to optimize in production and non-production environments. Purpose-built for Kubernetes, StormForge runs in any CNCF-certified distribution and integrates easily with existing Kubernetes environments, including all Kubernetes cloud services, management platforms and observability solutions. It also enables fast time-to-value with one-click deployment and continuous, automated Kubernetes resource optimization. "We sincerely welcome this partner program. StormForge's M/L technology is essential for using the container platform technology that is indispensable for DX. This is because it not only increases the productivity of container utilization engineers, but also optimizes the infrastructure resources used. SIOS Technology, Inc.has had a strong relationship since StormFoge was founded. Through this Programme, SIOS Technology Corp. is promoting the further advancement of the Cloud Native in the Japanese market," said Minoru Aoki, Vice President, SIOS Technology, Inc. For more information about the Channel Partner Program, please visit: https://www.stormforge.io/company/partners/ About StormForge StormForge brings together world-class data scientists and software engineers to enable businesses to drive breakthrough IT and operations efficiency. The StormForge Platform is set apart by its unwavering focus on building AI-powered software products that are designed to help people, not replace them. The StormForge Platform uses enterprise grade performance testing coupled with machine learning to drive major application performance gains and cost reductions in complex environments. In February 2020, StormForge announced funding from Insight Partners to accelerate the growth of its Platform. StormForge was founded in 2015 and is based in Boston and Washington, DC. Learn more at www.stormforge.io.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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MULTI CHANNEL MARKETING

Sinch and Blueshift to extend customer engagement into conversational channels

Sinch, Blueshift | September 07, 2022

Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder. Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest technology companies in the world. The Blueshift and Sinch solution is well positioned to meet the current and emerging trends of conversational marketing needs, demanding dynamic and hyper personalized interactions, no matter what channel their consumers prefer and no matter where they do business. By employing Sinch’s Conversation API, Blueshift can empower brands to drive engagement and commerce through helpful nudges such as back-in-stock updates, price drop alerts, product recommendations and more on conversational channels. Marketers can easily orchestrate a unified experience across conversational channels and traditional marketing channels like email, paid media, and mobile notification. Blueshift’s Smart Hub helps brands unify customer data from multiple sources, determine the next best action using predictive intelligence, and deliver personalized engagement across multiple channels. Blueshift customer CarParts.com currently uses SMS in their campaigns and is looking forward to expanding their approach with two-way conversations. “Evolving beyond one-way messages to two-way conversations is the future of marketing,” said Houman Akhavan, CMO of CarParts.com. “We are excited about the potential of Blueshift and Sinch’s new solution to drive real-time, meaningful customer interactions across various touchpoints." “A deep understanding of the customer is crucial for orchestrating intelligent conversations,” said Vikram Khandpur, Sinch SVP, Partnerships and Integrations. “That is why we are excited to partner with Blueshift. Their solution makes it easy for marketers to trigger conversations at the right moment in the customer’s journey, and recommend the best products and content to each customer. We are proud to be their partner in delivering seamless omni-channel engagement with consumers globally, via our Conversational Messaging solutions that could include Conversational Commerce, Conversational Marketing and Conversational Advertising.” “Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift. “Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift. “We’re thrilled with the Sinch partnership that empowers brands to have personalized conversations with their customers, leveraging the full power of data and intelligence about their customers.” About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO:SINCH. Visit us at sinch.com. About Blueshift San Francisco based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America. For more information visit blueshift.com.

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CHANNEL PARTNERSHIPS

Altair Names Symetri Limited Enterprise-Tier Channel Partner

Altair | November 23, 2022

Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), has extended its channel partner agreement with Symetri Limited, elevating the company to an enterprise-tier channel partner. As part of the new agreement, Symetri – one of Europe’s leading software providers for software design and engineering activities – will take full sales and client relationship management responsibilities for Altair’s design and engineering simulation portfolio for key clients in the U.K. and Ireland. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “They have a passionate, experienced, and successful team whose values align with ours. I am confident that Symetri will continue to provide outstanding sales and technical support to many of our small-to-medium clients and will ensure they are successful in their continued deployment of market-leading simulation, data analytics, and high-performance computing technologies.” “We are extremely proud to be named Altair’s first enterprise-tier channel partner for the U.K. and Ireland,” said John Bartle, director, Symetri Limited. “Our team has been extremely impressed with Altair’s robust technology solutions, unique licensing model, and customer-centred approach. Symetri and Altair are aligned in providing solutions that ensure our customers work smarter for a better future. We look forward to the exciting times ahead, and most importantly, to offering our customers best-in-class solutions.” Altair and Symetri began collaborating in 2019 when Symetri became Altair’s first channel partner in the U.K. dedicated to expanding the use of Altair’s revolutionary structural analysis solution, Altair SimSolid. Since then, Symetri has driven three successful years of SimSolid usage growth in the U.K. and Ireland. Altair’s channel partner community is actively expanding globally to reach all industries and regions. For more information, please visit https://www.altair.com/partners/. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com.

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Spotlight

The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with guest speaker, Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: Key trends in consumer online shopping behavior, How to develop a successful digital experience technology strategy and roadmap.

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