Pipedrive | June 13, 2022
Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email marketing campaigns in one location.
This new functionality aims to provide businesses with full transparency across their sales and marketing teams for greater visibility into revenue, campaign data, pipelines, etc. Key features of Campaigns by Pipedrive include:
One platform to support sales and marketing teams with lead generation, CRM and email marketing in one place;
One database to unify contact lists with bulk import options and to keep all customer interactions by sales and marketing teams in one area;
A Campaign builder, which offers slick, customizable email templates based on performance and intuitive “drag-n-drop” options;
Targeting options to filter the right contacts for more precise audience segmentation;
Insight functionalities forreal-time audience/campaign engagement reports; and
Email marketing automation to help set up fully automated lead qualification flows and customer relationship nurturing sequences. (This functionality will be available later this summer).
“There is a clear gap and need in the market today for an integration of the sales and marketing businesses,” said Shaun Shirazian, Chief Product Officer at Pipedrive, in a statement.
“There is a clear gap and need in the market today for an integration of the sales and marketing businesses,” said Shaun Shirazian, Chief Product Officer at Pipedrive, in a statement. “Organizations’ bottom lines are more important than ever before — especially as we emerge from the pandemic — and companies are always looking for ways to optimize their business and reduce costs. By bringing sales and marketing teams seamlessly onto one revenue management platform, we are giving our customers the tools they need to align their business targets to drive revenue for the whole business. It’s exactly what our customers have been asking for and we are excited to introduce it to the market today.”
ActiveCampaign | June 10, 2022
ActiveCampaign, the leader in Customer Experience Automation (CXA), announced that customers will now be able to build their own custom objects directly within the app, no coding required. This new functionality lets users extend contacts, accounts and deals with their own data without needing to go through the API or pull in developer expertise. Custom objects help businesses build powerful workflows that create dynamic, automated experiences based on any set of the unique data they use to run their business. Now, customers can more easily model data to their unique business needs and take action on it through automations, email personalization, lead generation forms, reporting and more.
With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case. A large focus for ActiveCampaign is ensuring customers can easily create and manage custom objects without requiring API expertise or developer support. With many businesses strapped for bandwidth and support, they don’t always have the coding power to utilize custom objects. Today, ActiveCampaign democratized access to these tools and leveled the playing field for businesses of all sizes, giving everyone a chance to succeed and grow.
One of ActiveCampaign’s values is to iterate everything, always—which is consistent with its continuous product updates and added features that make a great platform even easier to use. Feedback from its customers via G2 proves the technology is integral to their marketing needs—from automation to sales engagement to landing page building, customers continue to use ActiveCampaign for all of their marketing needs. In G2's Spring 2022 Report, ActiveCampaign led the attribution category, putting the company at number one in four categories, including lead scoring, pop-up builder and email template builder. The company also landed in the top three in seven G2 categories, including: marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization and online form builder. This came on the heels of ActiveCampaign ranking at the top of G2’s Best of Software 2022 in February.
The company also received accreditation and an A+ rating from the Better Business Bureau. ActiveCampaign’s Chief Marketing Officer Maria Pergolino joined BBB’s Board of Directors in March to help to bridge the gap between B2C and B2B businesses. With the company’s intense focus on helping companies grow, Pergolino will provide powerful insights into how organizations can foster better goodwill within the community.
ActiveCampaign achieved additional accolades this past quarter, including:
Winning three new TrustRadius "Best Of" awards for Relationship, Value and Feature Set in Marketing Automation, in addition to winning TrustRadius Top Rated awards in five categories: CRM, email marketing, marketing automation, SMS marketing, and sales and automation marketing.
Named one of the best large companies to work for in 2022 by Purpose Jobs and Comparably’s ‘Best Companies’ in Chicago 2022.
The company’s VP of Global Security Sue Bergamo was named cybersecurity professional of the year.
Landed on G2’s Best of Software 2022 for content management products, small business products, commerce products, best software products, sales products and office products.
Received a 2022 Excellence in Customer Service Award from Big Intelligence Group.
Finalist for Mira’s scale-up of the year and exceptional employer awards.
CRM finalist for the CX Awards.
SIIA CODiE nominee for best marketing solution.
Along with product and company award wins, the company also received feedback directly from its customers this past quarter about the positive impact CXA has on their businesses. In fact, ActiveCampaign customers reported they expect to double their revenue in 2022 (growing by 100% over the next year), compared to the typical 3.5% growth seen from those using legacy email marketing, marketing automation and CRM tools. This includes customers like Apple Rose Beauty who increased their online sales by 300% with CXA.
To support customers even further, Shounak Simlai joined this quarter as the company’s VP of data strategy and business intelligence, leading the data teams to optimal efficiency and using their insights to support positive business outcomes.
ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 150,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.
ActiveCampaign | June 10, 2022
ActiveCampaign announced that customers may now create their custom objects from within the application without coding. This new feature enables users to augment contacts and accounts and deal with their data without requiring API or developer assistance.
ActiveCampaign enables organizations to connect to powerful app integrations that employ custom objects, such as Salesforce, Zendesk Serve, Calendly, DocuSign, and Eventbrite, or create custom objects to support their use case. ActiveCampaign prioritizes facilitating the creation and management of custom objects without requiring API knowledge or developer help.
ActiveCampaign's value is constantly iterating, shown in its constant product upgrades and increased features. From automation to sales engagement to landing page design, clients continue to choose ActiveCampaign for all of their marketing needs. ActiveCampaign topped G2's Spring 2022 Report's attribution category, lead scoring, pop-up builder, and email template builder. The firm also ranked in the top three for marketing automation, CRM, sales engagement, landing page builder, conversational marketing, e-commerce personalization, and online form builder. In addition, ActiveCampaign topped G2's Best of Software 2022 in February.
In addition to accreditation, the firm obtained an A+ rating from the Better Business Bureau. Maria Pergolino, the Chief Marketing Officer of ActiveCampaign, joined the BBB's Board of Directors in March to assist bridge the gap between B2C and B2B enterprises. Because of Pergolino's extensive focus on helping businesses expand, the company will offer insightful guidance on how organizations may create better community relations.
In addition to product and company awards, the firm received client comments about the beneficial impact CXA had on their businesses over the previous quarter. For example, activeCampaign clients expect their revenue to double in 2022 (increasing by 100 percent over the following year), compared to the average annual growth rate of 3.5% for companies utilizing conventional email marketing, marketing automation, and CRM systems. This includes clients such as Apple Rose Beauty, whose online sales climbed by 300 percent using CXA.