InMobi

ComScore | October 28, 2016

Comscore has launched MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population. The new service builds on the company’s audience measurement solutions, including MMX, Mobile Metrix and Video Metrix, to provide holistic measurement of consumers’ media consumption habits across devices. According to MMX Multi-Platform, the Total Digital Population in Vietnam reached 37.4 milli...

Marketing Tech News | October 18, 2018

US telecoms firm Sprint has sold Pinsight Media, its mobile and data advertising company, to Indian-headquartered martech group InMobi.The all-stock deal, the terms of which weren’t confirmed, comes as the carrier awaits approval from the FCC (Federal Communications Commission) to merge with T-Mobile.According to a statement by InMobi, Pinsight works by partnering with leading US telcos and using their data to help companies better target ads on smartphones to the right audiences.Combining...

Marketing Strategy

InMobi | October 04, 2021

InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData, a data platform specializing in cookieless identity resolution, first-party data onboarding and audience marketing to further scale its identity resolution solution based on known consumer behaviors to facilitate meaningful conversations for advertisers. The collaboration allows InMobi to help enhance its privacy-compliant id...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...