US telco giant Sprint sells mobile ad arm to InMobi

Mark Jones | October 18, 2018

US telco giant Sprint sells mobile ad arm to InMobi
US telecoms firm Sprint has sold Pinsight Media, its mobile and data advertising company, to Indian-headquartered martech group InMobi.The all-stock deal, the terms of which weren’t confirmed, comes as the carrier awaits approval from the FCC (Federal Communications Commission) to merge with T-Mobile.According to a statement by InMobi, Pinsight works by partnering with leading US telcos and using their data to help companies better target ads on smartphones to the right audiences.Combining network-level data with data from mobile apps and web browsers, InMobi hopes to provide its users an end-to-end view of consumers, following the acquisition.For the scale of the opportunity in that data for marketing, take a look at some of the reasoning behind AT&T’s $85bn dollar, data-focused bid for Time Warner.While the cost of the deal wasn’t confirmed, InMobi will inherit 100 of Sprint’s Pinsight team who will remain based in Kansas City, while the acquired firm will continue to work with Sprint following the deal.

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