Influence & Co.

MSL Group | September 19, 2016

NEW YORK, Sept. 19, 2016 /PRNewswire/ -- In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale. Called Conversation2Commerce, the offering puts MSLGROUP's expertise in earned media and influence at the core and surrounds it with best-in-class expertise an...

citizentribune | September 18, 2018

We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products at Pinterest. We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third-party platforms Pinterest’s sizeable creator community and commerce appeal offers a unique and effective alternative for advertisers to engage with new customers. We are pleased to see Pinte...

Facebook Marketing Gold | March 02, 2016

When Facebook announced its new “Reactions” feature back in October, users began anticipating a more unique and interactive social media experience. Instead of being chained to one uniform reaction to their friends’ posts, users finally had the variety they had been asking for. In fact, users had been demanding a “dislike” button from Facebook for about 7 years. For users, Reactions means more variety. It means an opportunity to respond uniquely and personall...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...