Open Influence Partners with Pinterest to Expand Influencer Offering

We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products at Pinterest. We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on third-party platforms Pinterest’s sizeable creator community and commerce appeal offers a unique and effective alternative for advertisers to engage with new customers. We are pleased to see Pinterest take meaningful steps towards catering to the creator community, said Eric Dahan, CEO of Open Influence. “Content creators are the driving force behind any social platform and empowering them to create, curate, and share with their audiences is more than just a smart move; it’s good business.