MSLGROUP Launches Influence Platform To Redefine Role Of Influence In Marketing

NEW YORK, Sept. 19, 2016 /PRNewswire/ -- In response to the underutilization of influence in the marketing mix, MSLGROUP, in conjunction with Publicis Communications and Publicis Media, has launched an influence-to-impact performance platform to better deliver the true potential of influence in marketing and reputation at scale.  Called Conversation2Commerce, the offering puts MSLGROUP's expertise in earned media and influence at the core and surrounds it with best-in-class expertise and technologies from Publicis Communications and Publicis Media. "With consumer, media and stakeholder influence now playing a critical role in decision-making, PR has earned a role at the center of marketing and strategic communications.  By bringing together MSLGROUP's earned expertise with Publicis shopper, media and creative brands, we have been able to develop innovative solutions for enhancing the consumer experience and driving brand lift and commerce with a level of control, measurability and targeting never before applied to earned media," said Arthur Sadoun, CEO of Publicis Communication.