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Marketing Strategy

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and tech...

Channel Partnerships

Zift Solutions | November 10, 2020

Enterprise Channel Management provider Zift Solutions was named as a "Leader" in The Forrester Wave™: Partner Relationship Management, Q4 2020 report by Forrester Research, Inc. Vendors were evaluated for the Forrester Wave™ based on 22 criteria grouped into three categories: current offering, strategy, and market presence. In the evaluation, Zift received the highest possible scores in ten criteria including: Partner education and training; Lead and opportunity...

Multi Channel Marketing

Ansira, Advent International | October 14, 2022

Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced that Catie Cryder-Holoubek has joined the executive leadership team in the role of Executive Vice President of Media. She will report to Ansira's President Andy Arnold and will drive the operations of the company's media practice and partner with Product and Engineering teams on the proprietary ad-tech ro...

Alert Logic | August 18, 2020

Alert Logic has unveiled a new tier in its Partner Connect program for MSPs to sell cybersecurity services to customers. The managed detection and response (MDR) program gives partners access to Alert Logic’s technology, analytics and 24/7 security experts. Alter Logic Partner Connect debuted nearly two years ago. Chad Bacher is Alert Logic’s senior vice president and general manager of global channels. He said the complexity and costs of IT and cybersecurity continue to rise....