Crowd Mobile

Google | January 21, 2020

In the latest instalment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over the technical details of image optimization, Mueller asks site owners to take a step back and look at the bigger picture. Don’t optimize images just for the sake of optimizing them. Mueller recommends starting off with a plan. Consider how you want to be found in image search results and the types of queries people might use ...

Martech

Awin Global | September 27, 2023

Today, global affiliate marketing platform Awin announces the launch of its upgraded features, creating a new digital marketing ecosystem that addresses the challenges faced by brands and online publishers worldwide. In an ad landscape dominated by a handful of large tech firms, and with brands demanding more transparency, these upgrades introduce game-changing solutions that empower brands to regai...

Martech

Persado | October 06, 2022

Persado, the Motivation Artificial Intelligence (AI) company that drives personalized communications at scale, announced its Motivation AI API, which gives partners access to the industry’s only transformer model that has been trained for over a decade on more than 100 billion digital impressions and consumer communications. The Persado Motivation AI Platform produces behavior-driving language to increase customer engagement and business results—generating more than $1.5B...

Bing | January 28, 2020

Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box. The change likely went unnoticed by everyone, because it’s literally invisible. However, as Bing says: “no change to the UX it too trivial.” In this particular case, the change to Bing’s UX fixed a problem where users’ clicks on the search box weren’t registering....