Demystifying Brand Loyalty Among Millennials

Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.

In this research report, you will learn:

• What motivates millennials to become brand loyal
• Why engagement-based rewards are more meaningful to millennials
• Which types of rewards are most relevant to this audience
• What factors lead younger consumers to abandon loyalty programs