CHANNEL PARTNERSHIPS
HPCwire | May 29, 2023
Altair, a global leader in computational science and artificial intelligence (AI), announced that Redington, an integrated technology solutions provider, has joined Altair’s growing channel partner network. As a channel partner for the Middle East and African regions, Redington will deliver Altair’s portfolio of data analytics and simulation solutions.
“We are thrilled to expand into the Middle East and Africa and leverage the strengths of Redington, a large and well-established player in the market,” said Pavan Kumar, senior vice president of global indirect business, Altair. “The region is highly receptive to implementing futuristic technologies and we are confident this collaboration will allow customers to transform their business with Altair’s cutting-edge solutions and Redington’s proven market expertise.”
With Altair’s portfolio, organizations will benefit from comprehensive, open-architecture solutions for data analytics and AI, computer-aided engineering (CAE), and high-performance computing (HPC), to enable innovative and sustainable products and processes in an increasingly connected world. In addition to offering Altair software, Redington will host detailed training workshops and educate its vast network of partners to take Altair solutions to market.
“We are excited to strengthen our portfolio with a global leader like Altair,” said Dharshana Kosgalage, head of technology solutions group, Redington. “At Redington, our priority is to bring innovative and futuristic solutions to our customers in the region. Altair’s software and cloud solutions will enable our customers to augment their productivity and efficiency, which will deliver higher levels of performance. Together, we look forward to enhancing operational excellence for our customers with Altair.”
Altair works with a global network of channel and technology partners. To learn more or to become a partner, visit: https://www.altair.com/partners.
About Altair
Altair (Nasdaq: ALTR), is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future.
About Redington Limited
Redington Limited, an integrated technology solutions provider and a Fortune 500 company, enables businesses in their digital transformation journeys by addressing technology friction – the gap between innovation and adoption. With presence across 38 markets through 60 subsidiary offices, over 290+ brand associations, and 40,000 channel partners, Redington enables seamless and end-to-end distribution for all categories of IT/ITeS, Telecom, Lifestyle, and Solar products in India, Singapore, South Asia, Middle East, Africa and Turkey. Through its concentrated focus on technology, innovations, and partnerships, Redington is one of the most trusted distributors of products, services, and solutions across the world.
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MULTI CHANNEL MARKETING
PR Newswire | May 29, 2023
Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connect℠, a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.
Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.
"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."
Acoustic Connect equips marketers with a robust, all-in-one platform featuring:
Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.
"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."
Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.
Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.
About Acoustic, L.P.
Acoustic, L.P. helps brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at www.acoustic.com.
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MARTECH
iTWire | April 18, 2023
In 2022, news about supply chain constraints and geopolitical and economic instability dominated the headlines. Yet, that didn’t deter our Equinix global and regional partners from helping our shared customers accelerate their digital-first strategies. Today, we recognize our partners’ commitment to excellence with our 2022 Equinix Partner Awards.
The Equinix partner ecosystem includes a broad range of technology, network and cloud service providers, managed service providers, systems integrators and value-added resellers committed to helping businesses establish and extend their digital presence. At the centre of the partner ecosystem is Platform Equinix, with its vendor-neutral digital infrastructure that helps our customers reach prospective partners worldwide. This year’s Equinix Partner Awards recognise those partners who delivered expertise that was instrumental in advancing our customers’ digital-first strategies.
Award categories reflect breadth of partnership expertise
This year’s Equinix Partner Awards recognise partners who most materially helped Equinix customers advance their digital transformation journeys. Partners continued to raise the bar in their unique packaging of products and services, so we expanded the scope of the award categories to ensure broader recognition of partner excellence. We proudly announce the Global and Regional Equinix Partner Award winners across the Americas, Asia-Pacific, and Europe, the Middle East and Africa (EMEA) for 2022.
Global Award Winners
Partner of the Year
This partner has consistently delivered value to their customers’ business through the use of Platform Equinix for global reach and interconnection services to harness the power of the ecosystem; partner has a proactive strategy and program to establish customer value.
The Equinix and Dell Technologies partnership is paving the way for innovation in infrastructure, the cloud market and digital transformation. Equinix and Dell Technologies jointly create cloud-adjacent solutions that allow enterprises to deploy private IT infrastructure in locations where users, clouds, networks and digital ecosystems physically meet.
Businesses use Dell deployment models to deploy their infrastructure on Dell Technologies architecture within Equinix IBX data centres for flexibility, agility and scale while ensuring high levels of security and performance of demanding workloads. Together, we’re delivering the next generation of digital transformation by combining our expertise in the data centre and enterprise technology markets.
Alliance of the year
This partner demonstrated excellence, innovation and customer success in applying Equinix technologies to achieve breakthrough solutions with us and our clients.
As a leading cloud services provider, Amazon Web Services (AWS) has invested in interconnecting with customers through Equinix to drive more unified consumption of cloud services. Whether companies connect directly to AWS via cloud on-ramps from Platform Equinix or deploy their digital infrastructure in an Equinix IBX data centre and use Equinix Fabric interconnection services to connect to AWS, the partnership between Equinix and AWS makes this happen effortlessly.
The Equinix and AWS partnership enables enterprises and partners to build seamless hybrid and multicloud architectures at Equinix to digitally transform their business’ access to AWS Cloud. Together, Equinix and AWS are helping organisations of all sizes to transform existing systems and platforms into a more digital-ready state for their competitive advantage.
Regional awards
In addition to our global awards, we also recognise top-performing partners across our three regions.
The regional Partner of the Year awards go to:
AT&T Business in the Americas
Telstra in Asia-Pacific
TCS in EMEA
The regional Alliance of the Year awards go to:
Cisco in the Americas
Dell in Asia-Pacific
HPE in EMEA
Trailblazer
Partners in this category demonstrated excellence in pioneering the use of Equinix products in combination with next-generation technologies including 5G, edge, IoT, blockchain, and AI/ML/cognitive/advanced analytics, with a proven ability to implement greater penetration of a joint value proposition for market verticals.
The regional Trailblazer awards go to:
HPE in the Americas
HPE in Asia-Pacific
Accenture in EMEA
Emerging partner
Partners in this category are recognized for the breakthrough value delivered to their customers’ business using Equinix digital infrastructure solutions, establishing themselves as an important partner to Equinix now and into the future.
The regional Emerging Partner awards go to:
Alestra in the Americas
Fortinet in Asia-Pacific
SVA in EMEA
Equinix social governance
Partners in this category demonstrated their commitment to protecting, connecting and powering a more sustainable digital world with Equinix technologies.
The regional Equinix Social Governance awards go to:
Microsoft in the Americas
BT in EMEA
Partner marketing
Partners in this category are recognized for how their commitment to marketing has strengthened the overall partnership by committing resources, creating joint marketing efforts, enabling their internal teams, and driving demand through differentiated marketing tactics to help grow pipeline.
The regional Partner Marketing awards go to:
Dell in the Americas
NetApp in Asia-Pacific
Softcat in EMEA
Technical service broker
The partner in this category demonstrated excellence by expanding into new countries/regions, through services, market and customer growth, facilitating new regional partnerships and providing marketing support to ensure partnership success.
The regional Technical Service Broker partner award goes to:
Avant in the Americas
Mid-Market Commitment
Partners in this category demonstrated their commitment to aligning with and growing the Equinix Mid-Market business segment.
The regional Mid-Market Commitment awards go to:
Aquablue in the Americas
GSL Networks in Asia-Pacific
GCore in EMEA
Congratulations to the Equinix Partner Award winners for 2022! We’re proud to be a partner with them.
About Equinix
Equinix is the world’s digital infrastructure company. Digital leaders harness Equinix’s trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organisations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
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