PR Newswire | October 23, 2023
Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced its partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage Rokt's advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna's AI-powered shopping app.
Rokt's ecommerce solution enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. The company uses advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.
We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way, said Elizabeth Buchanan, Chief Commercial Officer of Rokt. By delivering relevant offers to shoppers on Klarna's shopping app, Rokt will expand Klarna's marketing solutions across all categories, create deeper consumer connections and drive incremental profit.
Klarna and Rokt's partnership offers brands the ability to target consumer segments by demographic and location, ensuring ads shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.
"We are dedicated to expanding Klarna's role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences," said Kristina Elkhazin, Head of North America, Klarna. "Rokt's technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers."
Retailers and brands are leveraging Klarna's marketing and ad solutions to put their message in front of the company's US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.
Amazon Web Services | September 06, 2023
AWS discreetly hints at upcoming changes within its partner program framework, particularly in AI and partner engagement initiatives.
Partners can expect three critical components in upcoming partner programs: Generative AI, partner collaboration, and Marketplace enhancements.
AWS approaches generative AI differently from other Amazon divisions, focusing on a corporate perspective.
Amazon Web Services (AWS) is reorganizing its current partner programs, hinting at forthcoming changes related to generative artificial intelligence (AI) and collaborative partnerships among its associates.
Partners can look forward to three key elements that are expected to be integrated into the partner programs later this year – the incorporation of generative artificial intelligence, increased collaboration among partners, and improvements to the Marketplace. The forthcoming announcements will address many of these subjects, stemming from the consistent inquiries posed by partners to the cloud industry leader.
AWS will approach generative AI with a distinct perspective compared to other aspects of the Amazon enterprise, as it examines this technology from a corporate rather than a consumer standpoint.
AWS Vice President of Worldwide Public Sector Channels and Alliances Jeff Kratz stated, "Our approach is to democratize and have the broadest and deepest solution set, so that depending on what the customer needs, the partner can fulfill it."
AWS has been actively involved in discussions with its partners, gathering valuable input on safeguarding intellectual property and harnessing the capabilities of large language models. Additionally, the company has emphasized the increasing enthusiasm among its partners for nurturing collaborative relationships within the partner ecosystem.
Instead of solely pursuing individual endeavors, these partners seek opportunities for strategic partnerships, aligning with AWS's commitment to supporting channel partners as they transition toward managing and reselling managed services.
Another crucial component is AWS Marketplace, a platform currently undergoing substantial investment by the cloud giant and designed to serve independent software vendors (ISVs). Nevertheless, AWS acknowledges the potential for systems integrators (SIs) to thrive within this ecosystem.
AWS remains committed to significant ongoing investments in the AWS Marketplace, fostering an environment where ISVs can effectively showcase and expand their solutions both on a global and domestic scale. Moreover, it recognizes the opportunity for SIs who wish to offer private marketplace solutions while actively supporting such endeavors.
Mimecast | September 13, 2023
Mimecast's partner program prioritizes enhancing partner experiences with new incentives and investments.
Based on the Mimecast Partner ONE foundation, Mimecast's new global reseller program is live in the US and UK, with a worldwide rollout set for October 2023.
Existing core programs, like MSP and Technology partnerships, will eventually migrate to Mimecast Partner ONE.
Mimecast Limited, a leading advanced email and collaboration security solutions provider, has officially unveiled the Mimecast Partner ONE Program. This program represents a significant evolution of their already industry-leading partner initiative.
Mimecast Partner ONE is a foundational framework designed to streamline and expand partners' business approaches and market strategies, ultimately improving the overall partner experience. Furthermore, it aims to expedite and fortify the cybersecurity journey for customers.
While emphasizing the necessity of acknowledging that there is no one-size-fits-all solution, Stan de Boisset, Senior Vice President of WW Partners, stated that in the contemporary business environment, cybersecurity threats have transcended their origins as simple IT problems and now stand as critical business challenges, carrying the potential for substantial financial and reputational harm. He pointed out that companies, regardless of size, pursue tailored products and services to shield themselves from progressively intricate cyberattacks.
Stan de Boisset further remarked, "Through an accelerated go-to-market (GTM) strategy, the Mimecast Partner ONE Program will help partners meet their customer needs and gain market share through enhanced programs."
[Source: Globe Newswire]
Mimecast Partner ONE Program empowers partners to expand and achieve scalability through a network built on deep engagement and substantial GTM investments. In addition to streamlining the core elements of their channel structure, this initiative introduces several noteworthy benefits. For instance, it enables partners to accelerate the execution of their unique GTM strategies through performance-based programs. This initiative simplifies the process of effectively meeting customer needs by emphasizing the power of collaboration. Moreover, a dedicated team within the program actively supports an engagement model firmly committed to ensuring the long-term success of partner organizations. This comprehensive approach underscores Mimecast's dedication to enhancing the partner experience and supporting their growth in the cybersecurity domain.
Samantha Stevens, Business Manager for Vendor Alliances at Exclusive Networks UK, highlighted the ongoing challenge every service provider faces today in maintaining a balance between acquiring new customers, retaining existing ones, and consistently innovating their products. She expressed excitement about participating in Mimecast's advanced partner program, which will enhance its value proposition in the market and align more closely with partner demands.
Mimecast's foray into emerging markets, including France, aligns seamlessly with its steadfast dedication to extending its reach to a global audience through continuous product innovation and strategic partnerships. The company remains committed to advancing the Mimecast Partner ONE Program, equipping partners to enhance their value proposition, foster growth, and ensure an outstanding experience for both partners and customers.