Colle+McVoy

Marketing Strategy

Okta | September 08, 2023

A new Okta channel executive underscores the need to utilize partners on a larger scale than ever before. Okta is aligning itself with the trend of vendors embracing a partner-centric approach. James Bradley cited Okta's recent Q2 financial report, in which CEO Todd McKinnon outlined plans to surpass the company's current $2 billion valuation. ...

Content Marketing

Logical Media Group | August 12, 2021

Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes. "I'm thrilled to welcome Madhavi Rao to the Logical family. Her brand marketing expertise delivers on a need we've heard from...

Marketing Data

5W Public Relations | February 28, 2022

5WPR Co-President Dara Busch presents thoughts on the latest trends in influencer marketing. She notes With the help of mediums like social media, digital marketing has greatly evolved in the last few years. Nevertheless, the world is still at the early stages of developing digital marketing because its true potential has not yet been reached. Since the start of the digital marketing industry, there have been numerous changes, with one of the biggest being ...

Channel Partnerships

ACCESSWIRE | June 26, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, today announced the latest enhancement to its ZiftONE portal: ZiftONE Global. The global functionality makes it easier for international channel programs selling through partners, resellers, and distributors to thrive. Zift Solutions is the first PRM and TCMA provider to deliver a fully-distributed partner management platform that supports the needs of globa...