CONTENT MARKETING

Logical Media Group Aquires SoMe Digital Media

Logical Media Group | August 12, 2021

Logical Media Group announced today the acquisition of SoMe Digital Media (SoMe), expanding its integrated digital marketing services to now include data-informed brand marketing. This new offering strengthens the foundation of Logical, via both enhanced digital marketing capabilities and creative branding to drive meaningful business outcomes.

"I'm thrilled to welcome Madhavi Rao to the Logical family. Her brand marketing expertise delivers on a need we've heard from our clients, specifically seeking counsel and support in communicating their brand messaging and design," Chris O'Neill said.

"The combination of Logical and SoMe creates an incredibly strong digital first provider in the marketplace. Digital marketing continues to be challenging for large, more traditional firms to deliver, and Logical can now offer clients best in class digital marketing services that are tightly integrated with innovative and data-backed creative," said Rao, SoMe's owner and founder.

Both agencies were founded on a complementary philosophy – intentionality and thoughtfulness that has fostered long-standing relationships for both clients and team member growth. SoMe will operate as Logical Media Group moving forward, with Rao joining Logical's leadership team as Director of Marketing and Operations. SoMe expands Logical's service offerings to their clients with branding, brand messaging, and creative for digital channels.

Logical Media Group, founded in 2006 by Chris O'Neill, is a full-service digital marketing agency based in Chicago, IL. Logical specializes in delivering clients exceptional digital marketing strategies across all paid channels, SEO, content marketing, ecommerce, business analytics, web design, branding, and creative capabilities. The company is forecasted to do $6M in revenue with 50+ team members in 2021.

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CHANNEL PARTNERSHIPS

CTERA Announces Strategic Partnership with Wasabi Technologies to Bring Secure Cloud File Services to the Mid-Market

CTERA | May 25, 2022

CTERA, the leader in edge-to-cloud file services, announced a new partnership with Wasabi Technologies, the hot cloud storage company, to provide integrated file and object data service for mid-sized companies. The new offering combines CTERA’s global file system technology with Wasabi’s scalable and cost-effective object storage, in simple service bundles designed for rapid delivery and support by channel partners. Companies of all sizes struggle to close IT gaps as they shift from traditional workplace models to new post-pandemic hybrid environments. Cloud object storage introduces unparalleled levels of scale and cost-efficiency relative to traditional NAS systems but requires a layer of file services to serve remote sites in a secure and performant manner. The CTERA file services platform connects the cloud with on-premises locations and roaming users over a single namespace using edge filers and endpoint agents that provide local caching and end-to-end encryption. In addition, the solution provides centralized management from a multi-tenant portal that allows IT admins and service companies to automate deployments and remotely manage their data with minimal operational overhead. The new offering packages CTERA file services with Wasabi’s cloud object service in simple, consumption-based bundles that are easy to procure and expand on-demand, with no hidden costs or egress fees, and includes the following main capabilities: Integrated file and object cloud service – CTERA’s Global File System creates a single global namespace for all files and delivers infinite cloud storage leveraging a cost-effective object storage repository powered by Wasabi. Edge Filers for fast local SMB/NFS access - CTERA Edge Filers use smart caching to accelerate file access speeds for remote users, ensure availability even when disconnected from the cloud, and enable users to maintain familiar workflows. Ransomware protection and disaster recovery – CTERA’s Global File System helps eliminate the risk of data loss by allowing organizations to recover “locked” data within minutes, avoiding downtime, and remaining assured that sensitive information is never exposed to hackers. By combining enterprise-grade antivirus and threat protection and a zero-trust architecture, CTERA delivers the industry’s most effective ransomware mitigation and business continuity solution. Automated data discovery and migration from legacy NAS – CTERA Migrate is a built-in data migration engine that provides data discovery and automated import of file shares from legacy NAS systems, streamlining enterprise cloud transformation initiatives that otherwise might be hindered by the complexity and cost overhead of data migration from legacy systems. "One of the greatest challenges facing a design agency is predicting and scaling our storage infrastructure. Images and video files take up lots of space - a single project may require hundreds of them," said James Payne, Technology Director, Glenn Davis Group. "CTERA's global file system paired with Wasabi's object storage delivers on-prem performance to handle the demands of a big project while protecting historical files and stale data in a vast, encrypted cloud container. Add to that mix an elegant web interface for anywhere access to all our information, including endpoint backups, and we have the perfect solution to address the evolving needs of our organization." "CTERA has been delivering cloud file services for large enterprises for many years, We are excited to partner with Wasabi to deliver our technology to the mid-market, enabling CTERA and Wasabi resellers to leverage our extensive multi-tenant portal capabilities to deliver much-needed managed data services to their customers." Oded Nagel, Chief Strategy Officer of CTERA "Our partnership with CTERA is a great example of how a leading application vendor can leverage Wasabi to create a better-together offer," said Mark Vella, Vice President, Global Business Development, Wasabi Technologies. "The tightly integrated solution and provisioning experience delivers a user-friendly Cloud File Management and Storage solution for both partners and customers without the complexity or high costs. We are thrilled to be working with CTERA and growing our global presence together." About CTERA CTERA is the leader in edge-to-cloud file services, powering more than 50,000 sites and millions of corporate users. CTERA delivers a cloud-native global file system over public or private object storage, with a rich data services ecosystem that enables enterprises to gain full control of their data environment for optimal edge performance, granular security, data insight, and governance. About Wasabi Technologies Wasabi provides simple, predictable and affordable hot cloud storage for businesses all over the world. It enables organizations to store and instantly access an unlimited amount of data at 1/5th the price of the competition with no complex tiers or unpredictable egress fees. Trusted by tens of thousands of customers worldwide, Wasabi has been recognized as one of technology's fastest-growing and most visionary companies. Created by Carbonite co-founders and cloud storage pioneers David Friend and Jeff Flowers, Wasabi has secured nearly $275 million in funding to date and is a privately held company based in Boston. Wasabi is a Proud Partner of the Boston Red Sox, and the Official Cloud Storage Partner of Liverpool Football Club and the Boston Bruins.

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MULTI CHANNEL MARKETING

DestinFlorida.com Partners With Five Channels Digital Marketing

DestinFlorida.com | May 11, 2022

DestinFlorida.com, a robust business directory for the local Destin, FL area, has announced a marketing partnership with Five Channels, a done-for-you digtial marketing agency offering SEO, social media marketing, paid traffic campaigns, and so much more. “The new partnership is going to bring the local Destin businesses the experience and expertise of a professional marketing agency. Paired with the leverage offered by the massive marketing footprint of DestinFlorida.com, this partnership could be the ultimate marketing platform for local businesses." Jason Hall, CEO of Five Channels Mr. Hall continues, "Here at Five Channels, we have assembled a team of certified digital marketing and traffic experts to make sure your business acquires more leads and more sales consistently. Now that we have access to the robust customer acquisition and promotion infrastructure that DestinFlorida.com has already put in place, our team will optimize the website’s existing sales funnels and marketing strategies to give local Destin businesses the boost they need to increase their sales manifold. This is a match made in heaven. This new dream team is not only going to work tirelessly to give the hard-working small business owners in Destin, Florida, the help they need to succeed, but also help those that choose to visit our beautiful city make their trip a memorable one." The biggest advantage that DestinFlorida.com offers businesses is its ability to leverage data from real travelers. The website has tons of blog posts, knowledge articles, and visitor guides that cover topics such as vacation rentals, Destin real estate, local events, weather updates, news, interesting activities to do in the city, and more. Readers who are planning to visit spend a lot of time on the website and make purchase decisions based on how appealing they find the services being offered. Visitors can also book appointments, rentals, and activity appointments directly from the website. DestinFlorida.com uses proprietary analytics to leverage all of this digital activity to gain an insight into visitor behavior and then uses it to create awareness of its clients’ businesses, help them acquire new customers, and generate bookings or visitors. Joe Godar of DestinFlorida.com further explains how the website adds value to local Destin businesses and the role its partnership with Five Channels will play in increasing this value proposition by explaining, “When a user books a vacation on DestinFlorida.com, we use our knowledge of the local tourism industry to keep your business and your services at the top of their mind. We use our best marketing techniques to influence their travel plans and convince them to add local businesses to their itinerary. We have been using our highly effective marketing techniques to help Destin businesses for years, and now that Five Channels is going to be partners with DestinFlorida.com, we are confident that it will usher in a new era for the website and the local tourism landscape. We are going to benefit greatly from the digital marketing experience that they bring to the table. We are excited for what the future holds and can’t wait for our clients to reap the benefits of this dynamic partnership.” Five Channels provides a wide range of digital marketing services such as local and national SEO, video marketing, social media, and content marketing campaigns to drive engagement, leads, and sales for their clients.

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CRM

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards. This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

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CHANNEL PARTNERSHIPS

Three GoTo Partner Leaders Named on CRN’s 2022 Women of the Channel List

GoTo | May 20, 2022

GoTo, the only flexible work company that makes it easy for small and midsized businesses to connect and support customers and employees with products such as GoTo Connect and GoTo Resolve, today announce that CRN, a brand of The Channel Company, has named three of GoTo’s partner leaders to its Women of the Channel list for 2022. Recognized leaders include Amanda Jardine, Vice President of Channel Marketing, Erin Skoch, Senior Director of Partner Management, and Melissa Van Dover, Director of Channel Marketing. With an aim to empower its growing ecosystem of partners with more ways to attract customers and grow their businesses, our Women of the Channel played a major role in the evolution of GoTo’s new Partner Network, which launched alongside the company rebrand from LogMeIn earlier this year. Bringing over 15 years of experience in all facets of channel marketing to the team, Amanda Jardine leads by example with her proven expertise in team building and management, partner recruitment and performance product marketing, and event management. Erin Skoch, now on her third consecutive Women of The Channel award win, works with GoTo’s Channel Managers and Partner Community in growing revenue through partner relationships, and assisting them in meeting their growth and revenue goals. Lastly, Melissa Van Dover, combines five years of digital marketing and brand development experience to drive GoTo’s continued goal to connect and engage with its clients – all while claiming the title of Amazon best-selling author. “The awards given to these incredible leaders in our company are so well deserved. As our new partner program expands across the globe, each of these women have played an integral role in driving GoTo’s communications and support products onward and upward while using their leadership skills and creativity to contribute to the channel, This award from CRN is a true testament to their commitment to growth and innovation to meet the unique needs of GoTo partners.” Michael Day, VP of global partner sales at GoTo GoTo is excited to be celebrating its innovative team members with such an honorable award while expanding across the globe with its channel partners. Each team member, including these women, have played a critical part in restructuring GoTo’s partner network to be able to scale with growth and align their performance with benefits and additional revenue opportunities. About GoTo: GoTo’s flexible-work software including GoTo Connect, GoTo Resolve, Rescue, Central, and more is built for small and midsize business IT departments, but powerful enough for the enterprise. GoTo software is designed to support end-users' unified communications & collaboration (UCC) and IT management & support needs, and nearly 800K customers contribute to the more than 1 billion people joining meetings, classes, and webinars through GoTo’s UCC products, and half a billion connections on the company's remote access and support tools. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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Spotlight

This training course has been constructed to introduce you to the Google AdWords advertising system. Within the course, I will show you how to get setup and start using it, how to use it as it is designed to be used, and I will show you some advanced techniques and strategies that will help you get the greatest bang for your buck when you use it.

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