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MARKETING STRATEGY

Shift Paradigm | November 19, 2021

Trendline Interactive, a digital marketing agency and consultancy, together with LeadMD, a Trendline company, announced their unification under the brand Shift Paradigm. After a series of strategic acquisitions, most recently involving Data Insight Group (DiG) in February of this year, and then LeadMD in March, Trendline Interactive has been laser-focused on bringing together best-in-class teams to help clients break down silos that prevent buyer engagement across B2B and B2C go-to-market models...

Google | January 25, 2020

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in ...

Rio SEO | February 12, 2020

Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to verify all enterprise location data is compliant, complete and accurate across hundreds and thousands of locations worldwide. Leveraging the power of Rio SEO’s new Suggestion Engine...

Investis Digital | August 13, 2020

We are pleased to announce the appointment of Srikanth Swaminathan as the Managing Director of our Baroda, India office. Mr. Swaminathan’s brings over two decades of extensive experience in technology leadership, delivery and digital transformation, program management, business development, practice management, and customer relationship management. This strategic appointment reflects the company’s commitment to maximize value for clients at every stage in their d...