Google to Assign you a Public Profile Card that will be Displayed on the Results Page?

Google | March 04, 2020

Try Googling a well-known celebrity or an influential figure. You will most probably notice a “knowledge panel” or “profile card” on the results page top section. This panel or card contains details about the searched figure such as links to their social networking profiles, bio etc. If rumors are to be believed, there’s a high possibility that Google may assign everyone a profile card! You will be able to customize your cards and put in information that you would like others to see about you when they look you up on Google.

Spotlight

A rule of thumb for what you score should be is around 70%, 100% is very hard to achieve especially when it comes to removing every tag. Figuring out what “keywords” people are searching does not have to be difficult.


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OMNI CHANNEL MARKETING

Ombori Grid Now Available in the Microsoft Azure Marketplace

OmboriGrid | January 10, 2022

OmboriGrid AB (publ) announced the availability of Ombori Grid in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. OmboriGrid customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. Ombori Grid is a SaaS platform designed to create digital experiences in physical spaces. Based on Azure IoT, with integration to Microsoft Teams, it provides a bridge between the online world and the brick-and-mortar world. It includes a suite of modular, customizable IoT, screen, Web, and mobile apps that share data to provide a seamless user experience, easy management, and detailed analytics. Many of these apps can be deployed across an enterprise, with no coding, within a few minutes. Available apps cover visitor management (e.g., appointment booking, virtual queuing, occupancy control), omnichannel (e.g., order pickup, endless aisle, integration of online and offline appointments) and unique experiences that surprise and delight users (e.g., selfie mirror, interactive voice-controlled digital signage, smart recycling). In addition, developer tools allow users to create their own Grid-compliant apps. By deploying the right combination of Grid apps, users can increase revenue, reduce costs by streamlining operations, and increase customer satisfaction and loyalty. The Microsoft Azure Marketplace allows us to scale rapidly and reach qualified, high-profile buyers throughout the world. Being certified by Microsoft is a very exciting step for us, and we look forward to seeing growth over the coming years." Andreas Hassellof, CEO, OmboriGrid "Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure," said Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. "We're happy to welcome OmboriGrid's solution to the growing Azure Marketplace ecosystem." The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use.

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MARKETING STRATEGY

Invoca Launches No-Code Integration Library with New Google Analytics 4, Meta Conversions API, and Slack Integrations

Invoca | March 11, 2022

Invoca, the leader in conversation intelligence for revenue teams, announced the launch of no-code integrations library to enable enterprises and multi-location businesses to activate conversation intelligence data in their digital marketing and sales platforms with just a few clicks. Invoca's no-code integration library — which includes no-code versions of existing Invoca integrations as well as new integrations for Google Analytics 4, Meta Conversions API, and Slack — makes it quick and easy for revenue teams to harness insights from individual conversations between brands and consumers and activate those throughout the revenue stack, without developer resources or custom code builds. "Conversations between consumers and businesses are an invaluable source of first-party data for improving marketing and sales results, Invoca is the leader in conversation intelligence because our platform not only captures the most actionable insights from conversations, but also integrates that data in real-time into the digital marketing and sales platforms that businesses rely on to drive growth. With the release of our no-code integration library, those integrations can be configured and managed quickly with a few clicks in our new intuitive UI." Nathan Ziv, SVP, Product Management at Invoca Traditionally, conversational insights powered by AI and NLP (natural language processing) have been used to provide aggregate-level analytics, such as trend analyses or emerging key topics, across an entire customer base. Invoca, in contrast, connects conversations to individual-level consumer journeys, giving revenue teams the ability to use conversational insights to drive the next step of the digital journey, enrich the core customer profile, and provide feedback on agent performance. The no-code integration library was recently launched in the Invoca conversation intelligence platform with many popular Invoca integrations now available as no-code versions, including Google Ads, Google Analytics Universal, Google Campaign Manager, Search Ads 360, Microsoft Advertising, Meta Ads, Salesforce Marketing Cloud, Salesforce Sales Cloud, Decibel by Medallia, Snap Ads and Tealium. New no-code integrations include: Google Analytics 4: Get complete, end-to-end analytics on marketing performance and the customer journey by activating Invoca's rich conversation intelligence data in Google Analytics 4. Uncover the online actions that drive valuable phone call conversions and use Invoca data on call intent and outcomes to improve the performance of Google's Predictive Audiences. Meta Conversions API: Attribute call conversions to Meta ads and use Invoca's rich first-party data on callers to improve Meta match rates and audience targeting. Slack: When calls from high-value marketing sources go unanswered, automatically trigger Slack alerts to key stakeholders that include the call-back phone number and a link to Invoca data on the call for more insights. Invoca first previewed its Google Analytics 4 (GA4) integration at its 7th annual Invoca Summit conference. Speaker Derek Tucker, Measurement Lead at Google, detailed the benefits for mutual customers: "Google Analytics 4 is an amazing tool when it comes to tying behaviors together across mobile, desktop, and app experiences for a more complete analysis across platforms," Tucker said during his presentation. "When you can segment and categorize calls with conversation intelligence and bring that to Google Analytics 4, you'll be able to uncover the high-value online actions that lead to the sales calls you really want to drive. GA4 makes that easy with tools like Predictive Audiences that it builds automatically to identify users that are more likely to generate the outcomes you're interested in." Invoca Customers Take Action on Conversation Data "Invoca's integration capabilities are exceptional. They've helped us close the loop on online and offline data to gain a full view of the customer journey," says Jason Hazlewood, Director of Online Experience & Usability at Infinity Sales Group. "With Invoca, we can integrate and pass conversation data between different systems to close the loop and get a 360-degree perspective of the customer journey, how we were reaching our customers, and the different touchpoints along the way," says David Salcido, Director of Digital Marketing at Viasat. Expanding Ecosystem and Accelerating Product Invocation Invoca doubled the size of its R&D investment in 2021 and is now investing $20 million per year to accelerate product innovation while further developing and deploying new integrations. In November, Invoca was also named a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report. The company received the top score possible in 13 of 24 criteria, and received the highest score possible in the criteria of partner ecosystem, ease of use, integrations, product and technology innovation roadmap. About Invoca Invoca is the leader in conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK?. Invoca has raised $116M from leading venture capitalists including Accel, Upfront Ventures, H.I.G. Growth Partners, Morgan Stanley, and Salesforce Ventures.

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CHANNEL PARTNERSHIPS

Stagwell Enhances Capabilities in via Additional Affiliate Partnerships with Orient Planet Group, Phronesis Group, and FLC

Stagwell Inc. | February 25, 2022

Stagwell, the challenger network built to transform marketing, announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing global client roster. Each will collaborate with Stagwell's flagship global media agency Assembly in MENA and existing regional affiliate partner Brand New Galaxy. Additionally, the new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for in-house marketing teams. Now in its second year, the Global Affiliate Program continues to allow Stagwell to chart agile global expansion and collaborate with regional experts to drive international value for brands. Our partners at Orient Planet Group are already deeply entrenched with teams across the network, and I'm excited to build on our new partnerships with Phronesis and FLC as we continue our mission to transform marketing." Mark Penn, Chairman and CEO, Stagwell The new affiliates are leaders in creative production, digital media, and data-driven strategy consulting: Phronesis Group is a global strategy consulting firm which helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable client outcomes, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, UAE and Indo-Pacific Region, where they serve a distinct portfolio of clients. These clients include BOD's and CXO's of Fortune 100 global corporations, sovereign wealth funds, private equity firms and ministries from emerging market countries. Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet's expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors. Orient Planet Group recently extended its strategic partnership with Stagwell global communications firm Allison+Partners, scaling their combined expertise in the region. FLC is a leading Dubai-based production & model management agency that services clients across two key verticals – Print & Video Productions and Fashion Shows – while supporting casting via a range of local and international models, casts, photographers, and stylists. "Phronesis is excited to be joining Stagwell through their affiliate partnership program. After an exhaustive review, we found that Stagwell possessed the extraordinary talent, services and will to challenge the traditional holding company status quo with an execution ecosystem that our clients expect," said Jeffrey Hupe, Chief Executive Officer of Phronesis Group. "Unlike other strategy consulting firms, we partner with our clients through the entire process from strategy to execution to help them realize growth outcomes that deliver business value. Our highly disciplined delivery and services execution model is now aligned with a global, premier marketing services holding company that will finally meet client demands by truly integrating their arsenal of services. "Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape," said Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. "As the regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and long-standing partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets across a diverse population." To date, Stagwell's Global Affiliate Program has added over 50 partners representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe. In addition to expansion via this program, Stagwell in January 2022 launched an international office in Singapore to accelerate its growth in APAC. About Stagwell Inc. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

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CHANNEL PARTNERSHIPS

Diginius Named Microsoft Advertising Global Channel Partner of the Year 2022

Diginius | April 29, 2022

Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022. This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year. Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads. “Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising. “We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.” Nate Burke, CEO and Founder of Diginius

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