Adtaxi

CHANNEL PARTNERSHIPS

Acceleration Partners | May 05, 2022

Acceleration Partners, the leading global partnership agency, announced the acquisition of Grovia. The Seattle-based company strengthens Acceleration Partners' existing suite of partnership marketing services with a powerful recruitment platform that helps companies discover high-quality affiliates, influencers and publishers at scale. "Technology is a critical element of our growth plan. Grovia's technology enables us to take an innovative step ...

ALTR | July 16, 2020

ALTR looks to expand its channel community beyond security VARs and SIs with a new program that compensates partners for identifying and referring net new opportunities. The Austin, Texas-based data security startup said the new ALTR Stackable Margins program will make it possible for cloud architects, application development partners and AWS-focused SI to get involved in deals as a consultant without having to execute the transaction themselves, according to Brian Stoner, vice president of chan...

CONTENT MARKETING

CivicScience | August 16, 2021

Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is supported by strategic investors including Thomas Tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon, and Th...

MARKETING STRATEGY

Making Science | September 28, 2021

Making Science, a technological and digital marketing consultancy specialising in e-commerce and digital transformation, has acquired Agua3 Growth Engines, home of Ad-Machina’s adtech technological platform. With this acquisition, the consultancy expands its product portfolio with a scalable platform that optimises search engine campaigns by providing natural language processing solutions. Ad-Machina has previously improved the performance of larger clients campaigns by over 30%. Read More