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Marketing Data

RedTrack | December 03, 2021

RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Face...

Marketing Strategy, Martech

Business Wire | May 16, 2023

Alegeus, the market leader in healthcare payment solutions, today announced that CRN®, a brand of The Channel Company, has named two of its leaders to the CRN 2023 Women of the Channel list. Jen Irwin, senior vice president of marketing and strategy, and Kristin Sergio-Castelvetere, vice president, administrator partner channel, were honored for channel excellence, helping to drive growth for administrators and health plans. Each year, CRN recognizes women from vendor, distr...

Brainstorm | September 21, 2020

Enterprise Resource Planning (ERP) specialist, SYSPRO has today announced that it has signed up a new enterprise software channel partner, BrainStorm IT to help achieve its ambitious growth goals. Melbourne headquartered BrainStorm IT is a successful custom enterprise software development and consulting company that develops, implements and enhances enterprise software. Its team expertly consults on and implements ERP systems, specialising in integrating systems and developing bespoke cus...

Channel Partnerships

NetSPI | August 19, 2022

NetSPI, the leader in enterprise penetration testing and attack surface management, today announced the launch of the NetSPI Partner Program which empowers its global channel and technology partners to deliver offensive security services during a time when it's needed most. Partners within the program can offer end users NetSPI's proven vulnerability management technologies and human-delivered offensive security services, allowing both the partner and NetSPI to expand prod...