Roundup of Clavent’s Emerge Martech Virtual Summit

Clavent | September 30, 2020

Clavent hosted Emerge Martech Virtual Summit powered by Clevertap on the 5th & 6th of September
2020. Emerge Martech Summit covered disruptive topics and latest technological factors that are set to
transform the future of marketing under 4 large themes namely - AdTech, Content & SEO, User Analytics
& Retention, Affiliates/Media Buying.


Clavent secured an outstanding lineup of talented influencers and thought leaders from companies like
Swiggy, BurgerKing, Schneider Electric, SBI,Red Chillies Entertainment, Flipkart, Zee5, and more. Emerge covered new tools, tactics, technologies, and applications for Marketing and advertising which will be needed in entering the digital arena in this post COVID world. The conference was attended by more than 400+ attendees from more than 10 countries from organizations like Times of India, ALT Balaji, Blue Star Limited, EarlySalary, Lenskart, Max life Insurance, Ogilvy, Raymond, SBI, VFS global, Wipro, Zomato, Ola, Walmart, Philips, Schneider Electric, Udaan, Paytm, Vedantu, etc.

The conference discussed the trending topics such as micro-influencers, why conversational media,
communication personalization, ideal marketing tech stack, Retention, online communities, and more:-

Few Interesting Talks:-

Retention – The New Lever to Growth by Francisco Vieira Mendes from Clevertap

Francisco focused on why retention has turned out to be one of the most important factors in the growth of a
company. It reduces the cost and efforts invested for customer acquisition, improves customer experience,
and also helps in spreading good word-of-mouth towards a brand.

Leveraging Micro-influencer by Nishant Bharadwaj from SBI

Micro-influencers have become an important method of marketing in recent times as it engages with the
audience and focuses on customers throughout their customer journey. Nishant Bharadwaj puts more light
on how he leveraged micro-influencers for SBI YONO.

Speaking to the Subconscious of Customers to Enhance Brand Affinity by Penny Soo

Penny Soo talked about enhancing brand affinity in a way that it hits the soft-spot of the customer for
conversion, hence improving ROI.

Conversation Media - Next Big Opportunity in Brand Marketing by Anika Tanwar

Anika Tanwar discussed how conversation media is emerging as the next big opportunity in brand marketing.

Demand Generation through Content Experiences by Kapil Thukral

Kapil Thukral speaks about amplifying the need for enhanced and deeper content experiences in order to
generate value-driven demand.

Leveraging technology for Influencer Marketing Campaigns by Rahul Singh from Winkl

Rahul covered how brands can ideate and execute large influencer campaigns with ease by using
technology. He touched upon the important aspects of influencer marketing and other unknown nuances
which can be missed when managing influencers.

Thrilling Panel Discussion on OTTs:-

The panel discussion on Day 2 on “How OTT is changing the world of content” stole the show with
amazing panel members like Neel Pandya, Head of Media at L’Oreal (Moderator), Binda Dey, Head of
Marketing at Red Chillies Entertainment, Vani Dixit, Head CLM at Zee5, Prithvi Raj, Strategic Media Client
Leader at Nielsen Media, Hemant Joshi, Brand Communications Enthusiast. Also, because OTTs have been everyone’s best friend but during the lockdown attendees’ love for it was just evident and relatable.

Closing Note:-

The event not only made sure to cover the definitive aspects of emerging Marketing technology but also the
key trends that define the emergence of Martech in the coming years. It also touched the base of several
inside tips and tricks about enhancing your existing marketing practices and methodologies.

Spotlight

Deloitte Global is pleased to offer in 2018 an expanded version of the US Digital media trends survey, formerly the Deloitte Digital Democracy Survey, now in it's 12 the edition in the US. This global Digital media trends survey compares data from seven countries: Brazil, China, France, Germany, Japan, UK, and the US. The survey focuses on five generations, providing insight into how consumers ages 14 and above are interacting with media, products and services, mobile technologies, the internet; attitudes and behaviors toward advertising and social networks; and what their preferences might be in the future.


Other News
CHANNEL PARTNERSHIPS

Pyramid Analytics Signs More UKI Channel Deals

Pyramid Analytics | December 02, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, continues to consistently execute on its strategy to rapidly expand channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) across the United Kingdom and Ireland (UKI). The London-based software company today announced new partnerships with Datazed Associates, Data Reply, and Digital Data Consultancy. Key Points: Pyramid Analytics signed deals with new partners serving the IT needs of mid-size and large enterprises across the UKI: Datazed Associates (Referral Partner); Digital Data Consultancy (Systems Integrator); and Data Reply (Consultancy, Systems Integrator). The channel partner programme is the backbone of Pyramid’s UKI operations, accounting for a significant segment of UK revenue. Pyramid Analytics is recognized for channel excellence. The company was a CRN Channel Awards 2022 finalist. To learn more about becoming a Pyramid partner in the UK and Ireland, contact Bill Clayton, Vice President, Global Partnerships, at clayton@pyramidanalytics.com. Meet Pyramid Analytics’ New Partners Datazed Associates is a boutique data consultancy specialising in data governance and data quality. The company’s network of experienced professionals has a strong track record in the insurance industry, having supported general insurers, Lloyd’s market firms, brokers and reinsurers. Data Reply is the Reply group company offering a broad range of advanced analytics and AI-powered data services. Data Reply operates across industries and business functions to achieve meaningful outcomes through effective use of data. Digital Data Consultancy provides consulting services in the areas of data management, data science, and digital experience. The company helps clients in retail, hospitality, healthcare, banking and consumer goods to master and reimagine their data, create new value, and differentiate and profit in the digital economy. Pyramid Analytics Delivers Value for Partners Partnerships are critical to Pyramid’s ability to scale growth. In turn, partners get access to the Pyramid Decision Intelligence Platform, an innovative augmented analytics platform which has garnered analyst accolades for its ability to transform businesses. Pyramid Partners benefit from a range of resources to help them effectively market, sell, and deliver the Pyramid Platform, integrated solutions, and services. These include the Pyramid Partner Portal, a one-stop shop for deal management, market education content, co-branded marketing materials, and interactive tools and resources, and; the Pyramid Learning Hub for self-guided and expert-led courses, and Pyramid Partner Certification programs. United Kingdom the World’s “Next Silicon Valley”? Jeremy Hunt, the UK’s Chancellor of the Exchequer, outlined a number of priorities in his Autumn Statement on 17 November. These included his plan to “turn the United Kingdom into the world’s next Silicon Valley.” Pyramid Analytics has operated and flourished in the UK for nearly five years and are proud of the company’s contribution to achieving this goal. The advanced analytics platform company has added three executives and numerous business development roles in its London office in 2022. 2022 has been momentous for Pyramid Analytics in the UKI: Pyramid executives, customers, partners, media and technology industry analysts celebrated a $120 million Series E funding round at a special event at Tower Bridge in May. Tom Warren, a veteran technology professional and former professional rugby player, was appointed Managing Director for the company’s UKI operations. Bill Clayton joined Pyramid in the new role of Vice President, Global Partnerships. He has more than 20 years of enterprise software experience. Clayton has held positions with global technology leaders including IBM and Oracle. He lives in the UK. Hayley Munro was appointed Vice President of Global Customer Success. This newly created role provides unified, company-wide management of this critical function under one executive. She lives in the UK. Decision Intelligence is the Next Big Data Analytics Innovation The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics. Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “Channel partnerships are an essential cornerstone of Pyramid’s growth strategy." Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics:“Channel partnerships are an essential cornerstone of Pyramid’s growth strategy. Our highly productive and effective work with channel partners has forged a host of mutually beneficial relationships that have driven growth for all involved across the UKI. Channel partners are at the core of Pyramid’s business model. The growth and expansion of the company is firmly embedded with our channel partners.” About Pyramid Analytics Pyramid is what’s next in analytics. The award-winning Pyramid Decision Intelligence Platform delivers insights for faster, optimized decisions by providing direct access to any data, enabling governed self-service for any person, and meeting any analytics need in a no-code environment. The Pyramid Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. This enables a strategic, enterprise-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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CHANNEL PARTNERSHIPS

BigID Partner Program Drives Collaboration and Innovation for Data Across Security, Privacy, and Governance

BigID | September 17, 2022

BigID, the leading data intelligence platform for privacy, security, and governance, today announced partner program enhancements, highlighting its commitment to accelerating partner and customer success. The enhanced partner program will help BigID's 150+ partners extend and enrich their solutions and services - with program benefits that serve the broad partner ecosystem. "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "We're continuing to invest in our partner's success with a focus to support and enrich our expanding global partner networks to deliver joint solutions and add value for our customers." "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "Working with our technology partners to build a strong, integrated ecosystem is key to helping our customers solve complex security challenges efficiently. BigID is an innovative, emerging security technology vendor solving some of the hardest security issues with data security and recognizes that working with a broad range of ecosystem partners is a critical part of ensuring customer success," said James Young, Global Security Strategist at Splunk. "The team at BigID has been very collaborative and supportive in working with Splunk to build use case-based product integrations to solve data security problems for our customers." "BigID is phenomenal as a partner: we're able to team up in so many different areas from business to technology and everything in between," Said Sarah Branfman, MongoDB "The partnership between MongoDB and BigID continues to add value to our partners and customers so that we're truly better together." "We partnered with BigID because BigID complements AWS, and it enhances our overall capabilities - which is really good for customers," said Chintan Sanghavi, Solutions Architect, AWS. "Customers see the combined value of our platforms - having the collaboration and partnership with BigID reduces the barriers for customer adoption." "BigID takes care of a data problem for our customers," said Gerard McCann, Sr. Director, ISV Business Development. "SAP decided to not only partner with BigID, but SAP invested in BigID as a company because we saw the viability of a solution that could really help our customers that have multiple on-premise and cloud properties." "HPE is pleased to be an investor in BigID. HPE Ezmeral Data Fabric and HPE GreenLake for Data Fabric provide the industry's first true hybrid, multi-cloud data fabric solution." said Ron Reuben, Head of Product, HPE Ezmeral, Hewlett Packard Enterprise. "BigID provides a valuable addition to our growing partner ecosystem to help customers manage sensitive and complex data challenges." New partner program benefits include an advanced training and certification program from BigID University to accelerate partner impact, alongside additional go-to-market capabilities, marketplace status, and dedicated resources. "BigID recognizes the importance of our partners to the success of our clients. Customers need the expertise of consulting and channel partners to help them acquire the right technology and deploy it within their data landscape. We are committed to serving the needs of our partners to make our partner program a win-win-win for all involved," said Jon Mayer, VP of Consulting & Channel Partners. Iulia Stefoi-Sliver, VP of Technology Partnerships, added, "Additionally, our entire strategy is based on ensuring that BigID operates within the technology landscape of our customers and can provide exponential innovation by bringing BigID's expertise in data discovery together with adjacent tech to offer clients an end-to-end solution to fit within their modern data stack." Learn more at bigid.com/partners About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner. Find out more at https://bigid.com.

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MARTECH

Kajeet Launches Private 5G Channel Partner Program

Kajeet | October 27, 2022

Kajeet®, a world-class provider of private wireless and managed IoT connectivity, today announced the launch of its national channel partner program to address the growing demand for private wireless networks for education and enterprise customers. The new program is designed to make it easy for IT vendors, system integrators, managed service providers (MSPs), value added resellers (VARs) and consultants to capitalize on Private 5G's growth and increase their revenues. Private 5G is one of the biggest and fastest growing business opportunities. According to J.P. Morgan, Private 5G will generate $180B annually by 2030. Kajeet's Channel Partner Program ensures partners have everything they need to take full advantage of the growth of private wireless. Kajeet provides the network solution, services, and business support that its channel partners need to deliver innovative new Private 5G services, grow their revenue and build and maintain strong customer relationships. "To keep up with the increasing demand for Private 5G solutions, we are aggressively focusing on a value-added channel program to help us scale our go-to-market efforts," said Derrick Frost, SVP & GM of Private Wireless at Kajeet. "Our partners are excited about the Kajeet Private 5G Platform and the growth of our business, led by our innovative and groundbreaking software and a strong combination of leading technology partners like Google and Samsung." Kajeet helps its partners capitalize on the growing demand for Private 5G by providing: Innovative & Flexible End-to-End Solution: Channel partners are provided with a turnkey Private 5G solution, including hardware, software, professional design, and installation services across licensed, unlicensed, and CBRS spectrum Cloud & Managed Services: Kajeet cloud-hosted platform and managed network services offering includes 24x7x365 carrier-class NOC services and Tier 1 customer call center support World-Class Technology Partners: Kajeet has partnered with leading providers such as Google, Samsung, Airspan and Baicells to provide channel partners with a best-of-breed Private 5G solution Co-Marketing & Sales Support: Channel partners are provided technical and marketing materials, as well as sales call support, deal registration, market development funds (MDF) and quarterly attainment bonuses Several newly signed partners are already bringing high-quality private wireless broadband to underserved students and neighborhoods and opening new opportunities in cities, Tribal communities, and enterprise markets. "Kajeet has helped us connect thousands of Native American families across the nation with Internet access and data services. We are thrilled with the capabilities and access the new PLTE offers for everyone within these communities. The future is bright with Kajeet," says Thomas Merryman of JTM Enterprises. According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." To become a Kajeet partner, please visit Private5G.Kajeet.com About Kajeet Kajeet® is a leading IoT connectivity services provider that enables thousands of schools, healthcare providers, government organizations, and world-class enterprises to better connect with their students, employees, and customers. Kajeet's Private 5G Platform simplifies private wireless, allowing education and enterprise customers to easily build and manage their own private wireless networks.

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CHANNEL PARTNERSHIPS

ZINFI Maintains Its Position as a “Leader” in the Fall 2022 G2 Grid® Report for Partner Management Software

ZINFI | October 11, 2022

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that G2.com, Inc., the largest software marketplace, has again named ZINFI as a “Leader” in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2’s leaders’ quadrant in multiple consecutive quarters dating back to 2019. In addition to earning leadership status in the latest G2 report, ZINFI currently holds the #1 G2 Satisfaction Score as well as the #1 Usability Score in G2’s real-time rankings for the partner management software covering all market segments and regions. The G2 Satisfaction and Usability scores encompass a broad range of criteria, including Ease of Use, Meets Requirements, Ease of Doing Business With, Ease of Setup, Quality of Support and Ease of Admin. ZINFI currently holds a G2 Star Rating of 4.8 out of 5. ZINFI’s performance in the Fall 2022 Grid Report is based on 225 validated user reviews from a broad range of verticals and company sizes. Industries represented in those reviews include Information Technology and Services (52 reviews), Renewables & Environment (29 reviews), Telecommunications (19 reviews), Computer Software (12 reviews) and Computer & Network Security (11 reviews). G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. The G2 Satisfaction Score is calculated using a proprietary algorithm that factors in real-user satisfaction ratings from review data, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “The fact that we have consistently performed at a very high level across multiple criteria over a period of several years is a reflection of ZINFI’s unwavering commitment to customer satisfaction and the long-term perspective that guides our decision-making and our product roadmap. While we are pleased to be a proven perennial leader in partner management software and to have a broad base of satisfied customers, we continue to evolve and improve our offerings every day based on customer feedback and in response to rapid changes in the global marketplace.” ZINFI provides immense visibility to the content available on their partnered portals. Extremely user-friendly in navigating through the options available on the partnered websites. Clarity of content is the key to a successful website build and ZINFI proves this as it defines itself as 'Unified Channel Management is a cloud-based SaaS platform with Partner Relationship' and the offering of 24/7 accessibility." G2 Reviewer ZINFI’s Unified Channel Management (UCM) software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI’s modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. ZINFI continues to attract recognition for its partner relationship management solutions and receive acknowledgment as a leader from major analyst firms. ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management Q4 2020 report, where it received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5). ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This allows any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI’s state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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Spotlight

Deloitte Global is pleased to offer in 2018 an expanded version of the US Digital media trends survey, formerly the Deloitte Digital Democracy Survey, now in it's 12 the edition in the US. This global Digital media trends survey compares data from seven countries: Brazil, China, France, Germany, Japan, UK, and the US. The survey focuses on five generations, providing insight into how consumers ages 14 and above are interacting with media, products and services, mobile technologies, the internet; attitudes and behaviors toward advertising and social networks; and what their preferences might be in the future.

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