INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

INTENT DATA IN THE AGE OF DATA REGULATION
Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

Spotlight

We all remember those halcyon days of the 90’s, when having an ad in the Yellow Pages was scoffed at in favor of having a dot com. Now, we’ve moved into the social realm, where if you don’t have a Facebook brand page, it’s almost the same as not having a dot com address.


Other News

WORKBOOK6 PRESENTS OUR NEW SENIOR HEALTH INSURANCE BRAND, COVERAGECOACH

WorkBook6 | August 03, 2020

Earlier today, WorkBook6 shared some very big news for our growing company. We publicly announced the launch of our newest product: CoverageCoach. Simply put, this new property takes aim at serving the insurance needs of consumers over the age of 65. We’re already live with health and life insurance products; in time, CoverageCoach will offer solutions for seniors across the entire insurance ecosystem. We think our users and partners will find our model for this new product to be refreshingly straightforward. First, CoverageCoach helps seniors understand the insurance products built for their generation. When they’re ready, we connect our users with reputable, licensed entities who can help them get the right coverage for their way of life. It’s simple – and will always be guided by our promise to our audience: CoverageCoach is a transparent, unbiased and free resource to seniors who are shopping for insurance.

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Tips for Retaining Your Employees During Tough Times

Colorwhistle | August 01, 2020

Employees are the physical assets responsible for pushing your business forward. Retaining current employees will keep your head above the waters! When the situation is hard, every worker gets stressed out. By properly handling your employees, you can prevent them from quitting their jobs. Here, we have curated effective tips for retaining your company’s greatest assets.

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SEARCH ENGINE OPTIMIZATION

Zib Digital on How to Improve a Business' Digital Presence in 2022

Zib Digital | December 16, 2021

According to the leading digital marketing agency Melbourne-wide, Zib Digital, an effective website and an influential online brand can help businesses reach more people. From boosting SEO to producing engaging content and keeping an active online presence, Zib Digital shares their top tips to help businesses improve their online presence. Zib Digital explains that one of the most important things for a business in 2022 is to have a well-functioning website that is optimised for mobile devices. It's critical to ensure pages load quickly and the site design is responsive. The next step is to confirm content is valuable to potential customers and addresses their specific pain points, as this will help them on the buying journey as they interact with a business. Additionally, as the premier SEO agency Melbourne-wide, Zib Digital says boosting a website's SEO strategy will increase organic traffic and improve a brand's online presence. There are two categories of SEO: on-site and off-site and both should be incorporated into the strategy for it to succeed. Mastering SEO is tricky, so it is advisable to outsource SEO efforts to the experts. To increase online presence, brands must be active in the digital space, says Zib Digital. Regularly posting new content that creates value for potential customers on both the business' website and social media channels is highly recommended to increase a brand's online presence. Online advertising and paid search marketing are also suggested by Zib Digital. Paid marketing efforts will help to drive traffic to a website while increasing visibility and growing brand awareness. Once a solid marketing strategy has been implemented, Zib Digital says it's important to analyse the results and refine and tweak activities depending on what the data is indicating. Increasing an online presence won't happen overnight, so it's important for a business to be patient and set both short-term and long-term goals to help understand performance. Need help building an online presence? Zib Digital empowers businesses through knowledge, transparency and results. Get in touch with the leaders in digital marketing and SEO Melbourne.

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7 Scorpion Clients Recognized in the 2020 Hermes Creative Awards

Scorpion | July 22, 2020

The Hermes Creative Awards are here again, and this year, and as always, they’re recognizing individuals and organizations from all around the world for creating best-in-class marketing and communications. We are excited to celebrate with seven Scorpion clients whose websites have been recognized in the 2020 Hermes Creative Awards. These clients have proven leadership within their respective industries for their ability to provide high-quality website experiences and better connect their target clientele with the information and services they need.

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Spotlight

We all remember those halcyon days of the 90’s, when having an ad in the Yellow Pages was scoffed at in favor of having a dot com. Now, we’ve moved into the social realm, where if you don’t have a Facebook brand page, it’s almost the same as not having a dot com address.

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