INTENT DATA IN THE AGE OF DATA REGULATION

DECK 7 | March 23, 2020

Since the implementation of Data Protection Act in 2018, the approach behind the use of data has changed dramatically. Our clients and customers don’t just want a great experience, they also want to make sure they can trust us.   Tweet This!  And it makes perfect sense in the present time and space. But as data is considered a key factor in positive customer experience, the U.S. brands and agencies have found it to be increasingly complicated to earn customer trust while remaining compliant. In an article by John Snyder, CEO at Grapeshot, for Adexchanger, he says that the GDPR will remove 75% of third-party data and what’s left will be more expensive. This has caused the power dynamic between brands and agencies to evolve over time.

Spotlight

During this process, many old-school methods are being weaned out to make way for our more visual age; newer methods that work on other business platforms are being introduced to the real estate niche altogether. Perhaps the largest, most effective and most viral means for real estate agents and brokers to put their MLS listings and their business as a whole online is through the use of online video marketing. Although many real estate brokerages still use email marketing and general website promotions to secure potential buyer leads, these methods are making way for a more social platform such as video marketing.


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MARKETING STRATEGY

ActiveCampaign Continues Rapid Growth Trajectory by Expanding Executive Leadership Team

ActiveCampaign | June 23, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest independent enterprise martech companies in the world with offices in 18 countries. Prior, he served in senior leadership roles at Simply Measured and ExactTarget where he led both companies through transformative growth periods. As President, Kazi will build upon the core operations of what has made ActiveCampaign so successful and help prepare it for its next phase of growth. Sameer will report directly to founder and CEO Jason VandeBoom. In addition, Kelly O’Connell has been elevated to the executive leadership team as Senior Vice President, Product Strategy. In her role, she shapes the product and pricing strategy, and leads the product and design teams. O’Connell has been with ActiveCampaign since 2015, and has held key leadership roles across product, sales and customer success functions in the organization. With these additions to ActiveCampaign’s leadership bench, the Midwest’s largest SaaS unicorn is positioned to enter its next phase of growth - just surpassing 180,000 customers in over 170 countries worldwide and opening its larger Dublin hub to better serve its EMEA customers. “Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “Welcoming Sameer to ActiveCampaign aligns perfectly towards our next phase of growth,” said VandeBoom. “He has a proven track record of growth, operational excellence at scale, and a product-led mindset with deep Martech experience. Our industry-leading platform and world-class team, coupled with his expertise, will continue to democratize customer experience automation for growing businesses throughout the world.” About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation Platform (CXA) helps over 180,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 800+ pre-built automations that combine transactional email and email marketing, marketing automation, and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 70% of ActiveCampaign's customers use its 870+ integrations including Microsoft, Shopify, Square, Facebook and Salesforce. ActiveCampaign scores higher in customer satisfaction than any other solution in Marketing Automation, CRM and E-Commerce Personalization on G2.com and is the Top Rated Email Marketing Software on TrustRadius. Pricing starts at just $9/month. Start a free trial at ActiveCampaign.com.

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MARKETING STRATEGY

Amplitude Launches Campaign Reporting to Extend Insights Deeper into Marketing and Growth Performance Metrics

Amplitude | May 26, 2022

Amplitude, Inc. the pioneer in digital optimization, today announced new Campaign Reporting tools with self-service insights into digital marketing investments. Now, in Amplitude Analytics Amplitude’s #1 ranked product analytics solution marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign Reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a single system. Additional new features include outcome-focused Metrics and Data Tables that empower teams to discover how their marketing programs and product usage meaningfully affect key business outcomes such as sales and revenue. Together, these tools empower cross-functional teams to quickly close the insights-to-action loop and make better business decisions. Traditionally, there’s been a disconnect between product and campaign data. Organizations leverage product analytics for visibility into customer behaviors and product changes, but struggle to connect marketing performance metrics like attributing user growth to specific channels. According to Gartner®, “digital analytics markets are colliding and converging as vendors blur the lines between categories such as product analytics and digital experience analytics (DXA) and branch into adjacent markets such as customer journey analytics.” [1] For the first time, Amplitude is bringing both marketing and product teams together in a single system to understand how their investments drive growth. Key innovations include: Campaign Reporting — With Amplitude’s new Campaign Reporting capabilities, businesses can see which acquisition channels users are coming from across organic and paid sources, understand how marketing programs impact product KPIs using built-in attribution modeling, and understand cross-channel return on ad investments with brand new integrations into their advertising data platforms. Metrics — With new outcome-based Metrics from Amplitude, product and marketing teams can quickly create a standard set of metrics that make it easy to connect behaviors with outcomes such as sales or revenue. Teams can now align around common definitions for the metrics that matter most to their business and make faster decisions with trusted insights. Tables – With new Data Tables, customers can measure multiple KPIs in a single view in order to compare and make decisions about their business. Data tables allow for more flexible reporting so marketing and product can have a side-by-side analysis of metrics across the entire customer journey. "Using Amplitude, we're able to reduce the time needed to answer the most important metrics about our business including how our e-commerce channel drives new customer activations, With new campaign reporting and attribution built into Amplitude, we can now understand the entire customer journey from acquisition to retention to monetization, and gain full visibility into our product growth metrics, including what channels and campaigns are driving important revenue metrics." Sheena Green, Director of Digital Insights and Analytics at Mint Mobile “Traditionally, marketing, product, and analytics teams have all relied on separate tools to do their jobs, but today, this siloed approach is no longer effective as organizations seek to understand how every decision and action impacts their most important metrics,” said Justin Bauer, Chief Product Officer at Amplitude. “With these customer needs in mind, we’re doubling down on digital analytics and investing in new tools that will provide holistic product insights faster. The introduction of campaign reporting, outcome metrics, and data tables make it easier for teams to consolidate their analytics solutions while expanding the types of metrics they can track across the end-to-end customer journey.” About Amplitude Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Spring Report.

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MARKETING DATA

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

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Euronet Worldwide’s epay division successfully expands its recurring billing solution, Renewal, into new countries and channel partners

Euronet | June 06, 2022

epay, the digital payments processing business segment of global financial technology solutions and payments provider Euronet Worldwide, Inc. (NASDAQ: EEFT), today announced additional launches for Renewal, its recurring billing solution. This expansion includes the following channel partners and countries: Harvey Norman in Australia, Altibox Nordics, Cyberport and MediaMarktSaturn Retail Group in Germany, Etisalat UAE, the telecoms pillar of e& (formerly known as Etisalat Group) and Sharaf DG in the UAE, Singtel in Singapore and additional retailers in Mexico. More countries and retailers are already being planned and will be announced when available. Renewal enables companies and brand partners worldwide to easily convert their digital products to a subscription model and sell them at epay's global network of retailers, telecommunication companies and mobile wallet partners and their more than 760,000 point-of-sale terminals in 63 countries. This generates a forward-looking and sustainable revenue model for brand and retail partners by turning a one-time transaction into 12, 24 or 36 transactions. Retailers also benefit from a single connection with epay to leverage and distribute multiple subscriptions from respected global brands while consumers can now purchase subscription-based digital products from their preferred provider and use them conveniently on a mobile device or PC. Details of the initial Renewal launch for Microsoft are available at the Euronet Investor Website. To learn more about Renewal, visit https://www.epayrenewal.com/. "With this expansion for Renewal and our brand partner, Microsoft, we are proving the great potential of our new strategic business area while demonstrating our global sales power and the attractiveness of this digital solution,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. "With this expansion for Renewal and our brand partner, Microsoft, we are proving the great potential of our new strategic business area while demonstrating our global sales power and the attractiveness of this digital solution,” said Kevin Caponecchi, Executive VP and CEO, epay, Software and EFT Asia Pacific Division. “For our partners, this contributes to long-term consumer relationships and future-proof revenue models. Based on our innovative technology, our existing relationships with more than a thousand brands and our global merchant network, we will continue to successfully expand Renewal and its recurring billing solution." Companies and brands interested in learning more about the recent expansion should consult their existing epay contact or James Warden, Director of Brand Management and epay Products, at jwarden@epayworldwide.com. About epay epay, a segment of Euronet Worldwide, Inc. (NASDAQ:EEFT), is a leading global provider of payment processing and prepaid solutions that processed 3.12 billion transactions in 2021. The company has built an extensive network of retailer touchpoints with 760,000 point-of-sale terminals in 63 countries that connects brands with consumers all over the world. The company offers a diverse ecosystem of services, products and solutions supporting the distribution of Payment and Branded Payments for more than 1,000 brand partners via Commerce, eCommerce and mCommerce solutions. For more information visit www.epayworldwide.com. About Euronet Worldwide, Inc. Euronet Worldwide is an industry leader in processing secure electronic financial transactions. The Company offers payment and transaction processing solutions to financial institutions, retailers, service providers and individual consumers. These services include comprehensive ATM, POS and card outsourcing services, card issuing and merchant acquiring services, software solutions, cash-based and online-initiated consumer-to-consumer and business-to-business money transfer services, and electronic distribution of digital media and prepaid mobile phone time. Euronet's global payment network is extensive - including 49,521 ATMs, approximately 491,000 EFT POS terminals and a growing portfolio of outsourced debit and credit card services which are under management in 62 countries; card software solutions; a prepaid processing network of approximately 760,000 POS terminals at approximately 335,000 retailer locations in 63 countries; and a global money transfer network of approximately 495,000 locations serving 164 countries. With corporate headquarters in Leawood, Kansas, USA, and 66 worldwide offices, Euronet serves clients in approximately 175 countries. For more information, please visit the Company's website at www.euronetworldwide.com.

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Spotlight

During this process, many old-school methods are being weaned out to make way for our more visual age; newer methods that work on other business platforms are being introduced to the real estate niche altogether. Perhaps the largest, most effective and most viral means for real estate agents and brokers to put their MLS listings and their business as a whole online is through the use of online video marketing. Although many real estate brokerages still use email marketing and general website promotions to secure potential buyer leads, these methods are making way for a more social platform such as video marketing.

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