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Google | March 06, 2020

Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive. Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports. These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others....

MULTI CHANNEL MARKETING

Campaigner | November 23, 2021

Campaigner, the email marketing brand of Ziff Davis, announced that the company is launching its platform in the United Kingdom, bringing its advanced automated email marketing and SMS features to the UK for the first time. With UK-based teams and data centres, Campaigner offers a multichannel marketing platform that combines email marketing with personalised, targeted SMS messages, offering intuitive, streamlined, cost-effective options for small, medium-sized and large businesses in the UK mar...

MARKETING ANALYTICS

businesswire | March 30, 2021

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...

SOCIAL MEDIA MARKETING

Sentient Brands Holdings Inc. | December 22, 2021

Sentient Brands Holdings Inc., a next-level product and brand development company focused on creating beauty, wellness, and lifestyle consumer brands within the $6.5 billion luxury and prestige beauty market space, announced its launch of a social media marketing and influencer campaign for Oeuvre Skincare, the Company's high-performance line of luxury bioactive skincare products. In December 2021, Sentient Brands launched its Oeuvre social media marketing and influencer campa...