CHANNEL PARTNERSHIPS

Curtis Mathes expands the Sansa Group's Sales and Marketing Network

prnewswire | January 20, 2021

Curtis Mathes Corporation has extended its appropriation network for the honor winning, ETL-affirmed Harvester lighting framework through another organization with the Sansa Group, which has 20+ years' involvement in the deals and advertising of gadgets and advanced administrations. The Sansa Group will use focused on showcasing efforts and advanced substance creation to drive the offer of the Harvester in both set up and arising cannabis markets. Notwithstanding the plant and natural advantages of the Harvester, the Sansa Group will likewise zero in on publicizing the monetary advantages of the Curtis Mathes gear renting system to business development offices, everything being equal.

"The Sansa Group is a bona fide sales maven," states Tina Crawford, Director of Operations at Curtis Mathes, "The have the experience and expertise to expand our current sales, particularly as new states come online with mandates requiring LEDs be used for cultivation."

"Many of the differentiating attributes of the Harvester® speak for themselves; however, we feel very confident that our sales approach with this industry-leading technology will greatly enhance the current rate of industry utilization," said Michael Gompers, Senior Vice President of Sales at the Sansa Group. "Curtis Mathes was once a household name in electronics and now it's time for them to be known as the gold standard for horticultural lighting in the new frontier of medicine."

About Curtis Mathes Corporation Curtis Mathes Corporation is focused on research, development, manufacturing, and sales of state-of-the-art Solid-State Lighting (SSL) in various frequency-specific lighting technologies industries.

Forward Looking Statements: This press release contains "forward-looking statements" as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on current expectations and involve inherent risks and uncertainties, and could cause actual outcomes and results to differ materially from the current expectations. No forward-looking statement can be guaranteed. Forward-looking statements in the press release should be evaluated together with the many uncertainties that affect Curtis Mathes Corporation's business and Curtis Mathes Corporation undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise.

Spotlight

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly revolutionize your digital presence. We pride ourselves on the comprehensive and in-depth nature of the campaigns we build. From the outset - we prioritize transparent and accurate tracking to get the best picture of how campaigns are performing.


Other News
CMO STRATEGY

Marketers See Opportuanity To Optimize Outcomes In New Era Of Events, Says CMO Council Report

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement. The new report, NextGen Events: Optimized for Outcomes, is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK. The research was developed in partnership with Cvent, a market-leading meetings, events and hospitality technology provider. Key findings in the report include: Virtual events still matter: Virtual events continue to deliver tremendous reach and value, yet 64% of marketing leaders say their organizations are only moderately effective or not effective at executing virtual events In-person events remain the top choice to nurture relationships and drive conversions: 60% say restarting in-person/hybrid events is very important, even critical Event marketing has matured: 65% say learnings over the last two years will lead to a more holistic view of events that are better aligned to marketing outcomes In order to capitalize on the NextGen event channel opportunity, CMOs will need to craft a clear and comprehensive strategy that matches each different event with the right goals, while working closely with event planning teams to deliver a more immersive, engaging attendee experience – whether online or in-person. This means learning how to deliver engaging virtual events, re-thinking traditional event planning, encouraging cross-team collaboration, and optimizing the MarTech stack to maximize event program impact. With so much uncertainty, it has become even more important for organizations to have a clear understanding of all the events happening in their portfolio in order to gain complete control and a clear picture of what's happening now and what lies ahead. Through better management and with a focus on testing and learning, CMOs can ensure NextGen events are tied to business outcomes: brand awareness, lead generation, retention and loyalty." Donovan Neale-May, executive director of the CMO Council "The results from this new report highlight the significant impact the pandemic has had not just on meetings and events, but also on the roles and relationships between planners and marketers," said Cvent Chief Marketing Officer, Patrick Smith. "The digital transformation over the last two years has made events more measurable, enabling marketers to better understand the impact events have on their marketing efforts; and with the rise of virtual and hybrid events, the lines between event planning and digital marketing have blurred. This NextGen event channel means that marketing executives and planners need to work collaboratively, rather than in siloes, to better engage attendees. If they do this effectively, there is more potential to deliver greater event program impact and value across the organization." About the CMO Council The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). About Cvent Cvent Holding Corp. is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.

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CHANNEL PARTNERSHIPS

Stagwell Enhances Capabilities in via Additional Affiliate Partnerships with Orient Planet Group, Phronesis Group, and FLC

Stagwell Inc. | February 25, 2022

Stagwell, the challenger network built to transform marketing, announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing global client roster. Each will collaborate with Stagwell's flagship global media agency Assembly in MENA and existing regional affiliate partner Brand New Galaxy. Additionally, the new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for in-house marketing teams. Now in its second year, the Global Affiliate Program continues to allow Stagwell to chart agile global expansion and collaborate with regional experts to drive international value for brands. Our partners at Orient Planet Group are already deeply entrenched with teams across the network, and I'm excited to build on our new partnerships with Phronesis and FLC as we continue our mission to transform marketing." Mark Penn, Chairman and CEO, Stagwell The new affiliates are leaders in creative production, digital media, and data-driven strategy consulting: Phronesis Group is a global strategy consulting firm which helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable client outcomes, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, UAE and Indo-Pacific Region, where they serve a distinct portfolio of clients. These clients include BOD's and CXO's of Fortune 100 global corporations, sovereign wealth funds, private equity firms and ministries from emerging market countries. Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet's expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors. Orient Planet Group recently extended its strategic partnership with Stagwell global communications firm Allison+Partners, scaling their combined expertise in the region. FLC is a leading Dubai-based production & model management agency that services clients across two key verticals – Print & Video Productions and Fashion Shows – while supporting casting via a range of local and international models, casts, photographers, and stylists. "Phronesis is excited to be joining Stagwell through their affiliate partnership program. After an exhaustive review, we found that Stagwell possessed the extraordinary talent, services and will to challenge the traditional holding company status quo with an execution ecosystem that our clients expect," said Jeffrey Hupe, Chief Executive Officer of Phronesis Group. "Unlike other strategy consulting firms, we partner with our clients through the entire process from strategy to execution to help them realize growth outcomes that deliver business value. Our highly disciplined delivery and services execution model is now aligned with a global, premier marketing services holding company that will finally meet client demands by truly integrating their arsenal of services. "Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape," said Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. "As the regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and long-standing partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets across a diverse population." To date, Stagwell's Global Affiliate Program has added over 50 partners representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe. In addition to expansion via this program, Stagwell in January 2022 launched an international office in Singapore to accelerate its growth in APAC. About Stagwell Inc. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

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CONTENT MARKETING

Netwrix Announces New Unified Partner Program

Netwrix | March 28, 2022

Netwrix, a cybersecurity vendor that makes data security easy, launched a new partner portal offering seamless integration of its acquired entities into the Netwrix channel environment. Nine products join Netwrix Auditor and Netwrix Data Classification, enabling partners to grow their businesses with Netwrix and earn up to 30% margin for each registered deal. "In 2021, we successfully integrated more than 300 channel partners from Stealthbits, NNT, PolicyPak and Anixis," says Melissa Schmulson, Vice President of North America Channel at Netwrix. "We have unified our onboarding, training and certification programs to highlight cross-sell opportunities and help our partners take full advantage of the joint Netwrix product portfolio." To help partners quickly grow their businesses with its expanding portfolio, Netwrix implemented the following: 3-step onboarding program: Partners simply enroll in the Netwrix Channel environment, fill their pipeline using joint marketing activities and sales tools, and register deals on the Partner Portal. Unified deal registration process: Partners can register deals for all 11 products using the same portal. 161 sales and marketing tools: The Partner Portal offers sales cheat sheets and battlecards, marketing videos, marketing campaigns-in-a-box, and more. Consolidated training and certification program: Partners can earn sales, presales engineering and professional services certifications and participate in dedicated online sessions with Netwrix subject matter experts at least twice per quarter. "Having a unified partner agreement that streamlines margins for all Netwrix products has made doing business across their multiple lines of business so much easier for our teams," says Will McIntyre, Senior Manager – Strategic Software – Security at SHI. "In addition, having one partner portal to go to in order to register opportunities for any product and to access training and marketing materials is something that we find great value in. As a Netwrix and Stealthbits partner, now being able to access just one portal that also includes other lines of business such as NNT and PolicyPak truly simplifies the process." The joint Netwrix Partner Portal provides information about the following Netwrix 11 products: Netwrix Auditor Netwrix Data Classification Netwrix Change Tracker (formerly NNT Change Tracker) Netwrix PolicyPak (formerly PolicyPak) Netwrix Password Policy Enforcer (formerly Anixis Password Policy Enforcer) Netwrix Password Reset (formerly Anixis Password Reset) Netwrix SbPAM (formerly Stealthbits Privileged Activity Manager) Netwrix StealthAUDIT (formerly StealthAUDIT) Netwrix StealthDEFEND (formerly StealthDEFEND) Netwrix StealthINTERCEPT (formerly StealthINTERCEPT) Netwrix StealthRECOVER (formerly StealthRECOVER) About Netwrix Netwrix makes data security easy, thereby simplifying how professionals can control sensitive, regulated and business-critical data, regardless of where it resides. More than 11,500 organizations worldwide rely on Netwrix solutions to secure sensitive data, realize the full business value of enterprise content, pass compliance audits with less effort and expense, and increase the productivity of IT teams and knowledge workers. Founded in 2006, Netwrix has earned more than 150 industry awards and been named to both the Inc. 5000 and Deloitte Technology Fast 500 lists of the fastest growing companies in the U.S.

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SEARCH ENGINE OPTIMIZATION

Keeping Pace with Google Algorithm Changes is Difficult Without a Specialist SEO Agency

Zib Digital | December 18, 2021

According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done. As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it. Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices. The purpose of Google's algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness. Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes. As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.

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Spotlight

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly revolutionize your digital presence. We pride ourselves on the comprehensive and in-depth nature of the campaigns we build. From the outset - we prioritize transparent and accurate tracking to get the best picture of how campaigns are performing.

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