Twitter Users Can Now Follow Topics to Stay Updated Rather Than Following Accounts

Twitter | February 02, 2020

Last year in November, Twitter rolled out Topics feature first on iOS and later for Android and the web version. At that time, it also discussed the Topics’ feature that the company planned to introduce in 2020. In a recent blog post, the company announced that users will be able to follow certain topics like they follow accounts by using tap only. The feature is expected to be available in the next few months.
Suggestions for Topics will be based on the searches and the kind of people a user follows and will appear on the timeline and in search results.
Twitter said, till now users themselves had to search for the updates by following certain accounts or searching the Explore tab to know what is happening around. But now, with just a single tap, users will be able to get the latest tweet updates on their accounts.

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CHANNEL PARTNERSHIPS

Stagwell Enhances Capabilities in via Additional Affiliate Partnerships with Orient Planet Group, Phronesis Group, and FLC

Stagwell Inc. | February 25, 2022

Stagwell, the challenger network built to transform marketing, announced a meaningful expansion of its global footprint across MENA with three affiliate partnerships: public relations and marketing network Orient Planet Group, data-driven strategy consulting firm, Phronesis Group, and events and talent management firm FLC. Together, the affiliates scale Stagwell's leading digital transformation, creative production and modern media services while expanding the roster of local and international talent available to Stagwell and its growing global client roster. Each will collaborate with Stagwell's flagship global media agency Assembly in MENA and existing regional affiliate partner Brand New Galaxy. Additionally, the new affiliates will benefit from best-in-class product solutions in the Stagwell Marketing Cloud, a suite of business transformation solutions for in-house marketing teams. Now in its second year, the Global Affiliate Program continues to allow Stagwell to chart agile global expansion and collaborate with regional experts to drive international value for brands. Our partners at Orient Planet Group are already deeply entrenched with teams across the network, and I'm excited to build on our new partnerships with Phronesis and FLC as we continue our mission to transform marketing." Mark Penn, Chairman and CEO, Stagwell The new affiliates are leaders in creative production, digital media, and data-driven strategy consulting: Phronesis Group is a global strategy consulting firm which helps clients achieve global growth through more effective and efficient marketing communications executions. Focused on measurable client outcomes, Phronesis is headquartered in Chicago with offices in the UK, EU, Kingdom of Saudi Arabia, UAE and Indo-Pacific Region, where they serve a distinct portfolio of clients. These clients include BOD's and CXO's of Fortune 100 global corporations, sovereign wealth funds, private equity firms and ministries from emerging market countries. Orient Planet Group is one of the most rapidly growing public relations, marketing and communications consultancies in North Africa and the Middle East. Orient Planet's expertise in creative communications coupled with contemporary thinking provides unparalleled marketing communications services to its clients across numerous sectors. Orient Planet Group recently extended its strategic partnership with Stagwell global communications firm Allison+Partners, scaling their combined expertise in the region. FLC is a leading Dubai-based production & model management agency that services clients across two key verticals – Print & Video Productions and Fashion Shows – while supporting casting via a range of local and international models, casts, photographers, and stylists. "Phronesis is excited to be joining Stagwell through their affiliate partnership program. After an exhaustive review, we found that Stagwell possessed the extraordinary talent, services and will to challenge the traditional holding company status quo with an execution ecosystem that our clients expect," said Jeffrey Hupe, Chief Executive Officer of Phronesis Group. "Unlike other strategy consulting firms, we partner with our clients through the entire process from strategy to execution to help them realize growth outcomes that deliver business value. Our highly disciplined delivery and services execution model is now aligned with a global, premier marketing services holding company that will finally meet client demands by truly integrating their arsenal of services. "Orient Planet Group is well-entrenched in the Middle East and North Africa with in-depth understanding of the local landscape," said Nidal Abou Zaki, Founder and Managing Director of Orient Planet Group. "As the regional affiliate of Stagwell and Allison+Partners and having maintained a strong network and long-standing partnerships over the years, we are encouraged to see more organizations engaging and connecting with their markets across a diverse population." To date, Stagwell's Global Affiliate Program has added over 50 partners representing countries across Latin America, MENA, Asia-Pacific, and Eastern Europe. In addition to expansion via this program, Stagwell in January 2022 launched an international office in Singapore to accelerate its growth in APAC. About Stagwell Inc. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

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MARKETING STRATEGY

ModMed Launches AMP Marketing Services to Help Practices Attract New Patients, Manage Reputation and Improve Engagement

ModMed | March 24, 2022

At this year’s AAD Annual Meeting, ModMed will introduce its latest services designed to help physicians enhance their online presence, monitor and respond to patient reviews, sell products and services online and make it easier for dermatologists to market their practice overall. According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor's office to have a modern-looking website. Moreover, nearly three-quarters (74%) of respondents weigh online reviews heavily when selecting a new doctor. This data indicates that, while it is paramount for providers to provide quality care, they must also focus on building a strong online presence to help attract patients and provide consumers with the customer service experience they expect. ModMed AMP – which stands for Advertise, Market, Promote – offers a website design, reputation management, digital marketing and e-store package designed to help patients find a physician more easily and for practices to build and manage a strong online brand and reputation. “In today’s digital world, it’s not enough to simply have a website or social media account for occasional use. For physicians, attracting patients is an ongoing process that requires an ongoing online strategy, We recognized that between managing operations, caring for patients and keeping track of financials, many providers are overwhelmed and don’t have time for marketing. ModMed AMP offers four services that work together to help practices in their efforts to attract and maintain online attention and engagement.” Adam Kupperman, SVP of Specialty Business and GM of Dermatology and Plastic Surgery at ModMed Details of ModMed AMP include: Website Design & Management. Domain registration and hosting, customizable for the practice, self-service capabilities, integrated with EMA(R) and ModMed Pay. Includes Search Engine Optimization (SEO), specialty-specific content and blogging. Digital Marketing. Digital ad design, Google Pay-Per-Click advertising, and social network advertising that leads to optimized landing pages for campaign performance monitoring. Reputation Management. Our convenient review widget pulls certain patient reviews from the web to showcase on the AMP website. Practices can monitor, manage and respond directly to incoming reviews or choose to have the ModMed AMP team do this on their behalf. E-Store. E-commerce site that can be used to sell products and services online. Practices can advertise their store as a purchasing option for patients on Facebook and in digital marketplaces such as Amazon. “When you aren’t the only dermatology practice in your area, it can be hard to stand out from the competition. With ModMed AMP, we can help providers put their best foot forward and get noticed by current and prospective patients,” Kupperman added. About ModMed ModMed is transforming healthcare by placing doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. With our electronic health records (EHR) and practice management (PM) systems, and our revenue cycle management (RCM) services, our all-in-one solution empowers specialty medical practices to do their best work by providing clinical, financial and operational software solutions designed to enable better, more personalized patient care. Our staff physicians help to develop products and services for allergy, dermatology, gastroenterology, OBGYN, ophthalmology, orthopedics, otolaryngology, pain management, plastic surgery, podiatry and urology practices, as well as ambulatory surgery centers.

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CONTENT MARKETING

Crowd Content Launches Subject Matter Expert Network to Support Expert Content Creation

Crowd Content | December 15, 2021

Crowd Content Media, a company that helps businesses create content at any scale, is pleased to launch its new subject matter expert (SME) network and accompanying SME review service aimed at helping marketers create expert-level content at any scale. We've heard our clients, who are some of the web's most talented marketers, loud and clear - they need expert level content to rank well in Google and impress their readers. That can be really challenging. Finding an expert is tough, but finding enough to keep up with large content creation programs is even tougher. Our SME network and review service make that easy and can keep up with even the largest content programs." Rick Leach, Content Director at Crowd Content The launch is the culmination of months of expert recruitment and technology development. Crowd Content now boasts a roster of hundreds of SMEs spanning virtually any industry and proprietary technology that matches verified experts in each client's industry to review their custom written content. SMEs perform a final review to ensure accuracy, add their expert insights, and attach their byline (if requested). This lets clients create large volumes of expert-level content that's authoritative, accurate, on-brand, and ready to publish. With a mandate to help marketers create amazing content that drives SEO results, Crowd Content will continue to develop services and technology that makes content creation more efficient and effective. About Crowd Content Founded in 2013, Crowd Content Media is a leading content creation service provider based in Victoria, BC. Its global platform connects talented writers and editors with businesses in need of high-quality, publish-ready content at scale. To date, Crowd Content has served more than 8,000 enterprise and SMB customers across 81 countries through its cloud portal, which provides self-serve and fully managed content services.

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MARKETING DATA

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale." Vivek Sharma, CEO and Co-Founder of Movable Ink "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma. "We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue." The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints. "Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI." With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally. Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink. About Movable Ink Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. About Coherent Path Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

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