Adara, Inc.

Content Marketing

LTK | September 29, 2021

New research by LTK, the largest creator-powered marketing platform, finds that influencers casted by brands for campaigns and collaborations actually drive double the sales that are being directly tracked because of a sizeable core group of their followers called, “Influential Shoppers.” Defining Influential Shoppers Influential Shoppers are social-savvy, hyper-loyal consumers who regularly make purchases based on social media influencer recomm...

Channel Partnerships

Verint | July 13, 2022

Verint® (Nasdaq: VRNT), The Customer Engagement Company™, today announced its newly designed partner program. The innovative program provides new collaborative tools and program elements to make it easier and faster for partners to accelerate growth, expand portfolios and differentiate in the market. New Program Enhancements New, personalized workshops ensure partners have everything needed to go to market including a clear engageme...

FACEBOOK | July 14, 2020

The California Consumer Protection Act (CCPA) went into effect on the first day of 2020. Now, six months later, enforcement of CCPA has begun – meaning, businesses that fail to comply with the CCPA’s regulations can be litigated by the California Attorney General. Because the law regulates how businesses collect and use consumer data, it directly impacts Facebook advertisers targeting California users. In an attempt to help businesses comply with CCPA during this initial phase of enf...

Social Media Marketing

6sense | September 01, 2021

6sense, the market leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella's AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability. The addition of Fortella positions 6sense to build on its already robust suite of account engagement t...