SOCIAL MEDIA MARKETING

6sense acquires Fortella, the only AI-driven solution for B2B marketers to plan, measure and forecast pipeline

6sense | September 01, 2021

6sense, the market leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella's AI-driven pipeline intelligence with the 6sense platform, adding essential pipeline planning, forecasting and measurement capabilities to further empower B2B marketing leaders to achieve their pipeline and revenue goals with greater predictability.

The addition of Fortella positions 6sense to build on its already robust suite of account engagement tools to deliver the most intelligent and comprehensive RevTech offering. 6sense customers will now have one integrated solution to plan goals, uncover demand, prioritize effort, engage accounts and buying teams, measure impact, and forecast pipeline creating a 360-degree feedback loop to optimize for growth.

Enterprise marketers can utilize these enhanced capabilities to reverse-engineer their revenue funnel and create a repeatable blueprint that maximizes pipeline performance. By increasing efficiencies and reducing the guesswork, the combined platform enables marketers to spend less time on process management and more time driving revenue impact.

Notable Quote References:

"The most successful organizations continually challenge themselves to uncover new ways of thinking and resources to accelerate insights and outperform the competition," said Jason Zintak, CEO of 6sense. "The integration of Fortella into the 6sense account engagement platform achieves this goal by giving customers a finely tuned navigation system for their revops engine, ensuring they reach their targets and venture beyond them, with greater efficiency and speed."

"Every B2B organization must make plans for how they are going to predictably achieve their revenue goals. And must be able to measure their progress toward those goals, adjusting strategies and tactics as needed along the way. But for most, this is still a manual process informed largely by assumptions, disconnected data silos and best guesses," said Rahul Sachdev, co-founder and CEO of Fortella. "The combination of 6sense and Fortella removes the uncertainty from these critical pipeline planning and forecasting functions to continue fueling the RevTech Revolution," added Nimish Mehta, co-founder and Chairman of Fortella.

"Your board of directors and the leadership team don't care about marketing activities. What they care about is what marketing is doing to drive pipeline. With the Fortella acquisition, that's exactly what CMOs are getting: board-worthy pipeline planning and measurement capabilities," said Latane Conant, Chief Market Officer at 6sense.

"6sense has been an important platform for improving sales and marketing execution and the Fortella product and team have helped us bridge the gap from counting leads to quantifying revenue. The two platforms coming together sets the stage for substantially more value for my teams," said Urvish Vashi, Chief Operating Officer at HighRadius.

"This is a milestone moment for marketing leaders. Bringing these two platforms together just makes sense ��� and creates a powerful combination for revenue-focused teams. Every CMO wants to have confidence in their pipeline projections and know they've got the right plans in place to achieve," said Andrew Leigh, Chief Marketing Officer at Copado.

To learn more about the combined value of 6sense and Fortella, register for a webinar and product tour with Rahul Sachdev and Kerry Cunningham on Sept. 21, 2021 by registering here.

About 6sense
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

About Fortella
Fortella is an AI-based revenue intelligence platform that empowers CMOs, CROs and revenue teams to predictably achieve their pipeline goals. The Fortella platform enables B2B organizations to build accurate pipeline plans across all go-to-market segments, forecast pipeline performance with confidence, and maximize marketing effectiveness – all based on real revenue results. Fortella's AI models provide actionable recommendations by segments, accounts and buyer personas to deliver the best revenue outcomes. Fortella's customers include 8x8, Axonius, BMC, Copado, Hazelcast, HighRadius, and TIBCO.

Spotlight

After a year that brought us supply chain issues, record inflation, labor shortages, and massive layoffs, 2023 could be another difficult year for our economy. But as we have seen from previous economic downturns, a recession can be an opportunity instead of a threat. After all, companies like Microsoft, Instagram, and Air BnB w


Other News
CHANNEL PARTNERSHIPS

Orca Security Awarded 2022 Regional and Global AWS Partner Award

Orca Security | November 29, 2022

Orca Security, thepioneer of agentless cloud security, today announced it is a recipient of a 2022 Regional and Global AWS Partner Award, recognizing leaders around the globe playing a key role helping customers drive innovation and build solutions on Amazon Web Services (AWS). Announced during a Partner Awards Gala at re:Invent 2022, the Global AWS Partner Awards recognize a wide range of AWS Partners, whose business models have embraced specialization, innovation, and cooperation over the past year. Regional and Global AWS Partner Awards recognize AWS Partners whose business models continue to evolve and thrive on AWS as they work with customers. The Orca Cloud Security Platform provides an added layer of visibility and risk coverage on AWS. With an agentless approach built upon Orca’s patented SideScanning™ technology and Orca’s Unified Data Model, Orca delivers comprehensive cloud security for enterprises moving to and scaling on AWS. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “For customers to effectively innovate, they need comprehensive cloud security without the gaps in coverage, performance degradation, or operational costs typically imposed by agent-based solutions,” said Avi Shua, Founder and CEO, Orca Security. “Those who want to do more need a cloud security solution that can do more at the speed of business. We are honored to be recognized and we look forward to continuing our relationship with AWS to provide greater customer choice going forward.” “To build and innovate, we needed a comprehensive cloud security solution,” said Justin Somaini, Chief Security Officer at Unity. “We turned to Orca Security for its ability to secure the cloud without forcing us to install agents or take an asset-by-asset approach. Orca Security has become a trusted partner, and we look forward to collaborating more in the future.” For the first time, AWS Partner Awards included a self-nomination process across a number of award categories and specialization areas awarded at both the regional and global level where all AWS Partners were invited to participate and submit a nomination. The AWS Partner Network (APN) is a global partner program, focused on helping partners build successful AWS-based businesses or solutions by providing business, technical, marketing, and go-to-market support. The APN includes independent software vendors (ISVs) and systems integrators (SIs) around the world, with AWS Partner participation growing significantly during the past 12 months. “AWS Partners are at the center of unlocking value for global customers, across a wide range of industries,” said Ruba Borno, Vice President, Worldwide Channels and Alliances, AWS. “We are honored to launch the inaugural global 2022 AWS Partner Awards, and thank all the nominees and winners for accelerating our customers’ cloud transformation journey.” A panel of AWS experts selected the winners based on strict criteria. Orca Security received the global Security Partner of the Year Award, which recognizes top AWS Partners with the AWS Security Competency. The award recognizes an AWS Partner who has proven customer success in securing every stage of cloud adoption, from initial migration through ongoing day-to-day management. For more information visit orca.security. About Orca Security Orca Security is the pioneer of agentless cloud security that is trusted by hundreds of enterprises globally. Orca makes cloud security possible for enterprises moving to and scaling in the cloud with its patented SideScanning™ technology and Unified Data Model. The Orca Cloud Security Platform delivers the world’s most comprehensive coverage and visibility of all risks across the cloud. With continuous first-to-market innovations and expertise, the Orca Platform ensures security teams quickly identify and remediate risks to keep their businesses secure. Connect your first account in minutes: https://orca.security or take the free cloud risk assessment.

Read More

CHANNEL PARTNERSHIPS

Ivanti Launches Fully Enabled Global Partner Portal and Campaign Central

Ivanti | November 10, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced the launch of its new fully enabled Partner Portal and Campaign Central. The Partner Portal is a personalized, role-based experience that provides automation of the partner life cycle and streamlines business processes. Campaign Central is a marketing platform that enhances partner marketing efforts by co-branding professionally packaged marketing campaigns at zero cost. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "The Partner Portal and Campaign Central are just two examples of how we are continuing to invest in our partner community. We are committed to providing our partners with the tools and resources they need to be successful." The Partner Portal provides a one-stop shop for all Ivanti related content, tools, and resources across all roles. It also offers a marketing platform to support partner lead generation and demand efforts. Campaign Central enables partners to create and personalize every campaign. Additionally, partners can track campaigns securely and stay informed at every customer touchpoint with built-in reporting. The Partner Portal provides a personalized, role-based experience that will enable Ivanti partners to drive more leads and close more business. Initial feedback from our partners has been positive with many reporting that the Partner Portal and Campaign Central are game changers for their business. Lori Garber from Integral Federal said about Campaign Central: "I really like campaign central! It is super easy to create different collateral and customize it with our branding. The interface is easy to understand, especially after the enablement Ivanti provided. The pre-designed artwork is high quality and for a marketer like me, I appreciate that we can use something like this to save time.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information on the Ivanti Partner Portal and Campaign Central or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive while they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 45,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

Read More

CHANNEL PARTNERSHIPS

AdvisoryHub Wins 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Awards

AdvisoryHub | November 18, 2022

AdvisoryHub is a recipient of the 2022 Zoom Partner Awards from Zoom Video Communications, Inc., commending the company's inventive spirit and impactful achievements. The award was presented to AdvisoryHub for the 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Connect. Partner Connect is a partner-focused event at Zoomtopia designed to inform and inspire partners on Zoom’s vision, how they can better sell, learn about new program updates, and celebrate their successes. The award program recognizes organizations that have strategized impactful business plans with Zoom, resulting in increased alignment and distinguished sales and marketing accomplishments. AdvisoryHub is this year's US & Canada Marketing Innovation Award winner recipient. “Our partners continue to do incredible things, and Zoom’s annual Partner Awards recognize their ongoing commitment to deliver happiness to our customers,” said Todd Surdey, Head of Global Channel and Business Development at Zoom. “With hybrid work here to stay, our partners play an integral role in delivering Zoom’s platform to our global customers. From chat, phone, meetings, and much more, our partner community has worked tirelessly to help customers reimagine work and stay connected. We commend their dedication, innovation, and impressive results.” Transitioning to the cloud provides businesses new opportunities and operational muscle to unlock innovation across their organization including fundamentally reinventing their business models and redefining the Customer Experience (CX). With extensive industry and technology expertise, AdvisoryHub’s team of Practical Strategists work with their clients to strategically identify, plan, and propel their business transformation with cloud-enabled solutions focused on the Customer Economy. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has proven to be a leader in the phone and call center market and continues to innovate with new features to their platform on a daily basis, making it easy to help clients adopt these offerings,” said John Maylath, AdvisoryHub Co-founder and Practical Strategist. About AdvisoryHub AdvisoryHub is a new age advisory firm acting as an extension to your team, helping you navigate the changing markets caused by the accelerating pace of change in technology. In short, we are a team of Practical Strategists.

Read More

MARKETING DATA, CONTENT CREATION, CRM

Echoworx Joins Mimecast’s Alliance Partner Program, Simplifying Cyber Resiliency

Echoworx | December 15, 2022

Echoworx, an industry leader in cloud-based email and statement encryption, announced today that they have joined Mimecast’s Cyber Alliance Program with a new strategic integration that provides strong enterprise-grade encryption protection. Introduction By integrating Mimecast’s cloud-native email security with Echoworx’s customizable email encryption offerings, organizations can enable innovative and secure digital business processes. Context “The evolution of cybersecurity threats and business realities is driving customers to modernize their security solutions and experiences, and it is paramount that we continually address new and emerging adoption barriers for our customers. The Echoworx integration with Mimecast makes encryption a central component of secure business processes, providing comprehensive email data protection. Jules Martin, vice president, ecosystems & alliances at Mimecast. Supporting eight separate delivery methods, 27 languages and seven authentication options, Echoworx eliminates complexity for users, helps maintain compliance, and gives more control to senders. Through their integration with Mimecast, Echoworx continues to provide the security and usability imperative to modern business practices. “Providing a secure solution without overcomplicating customer experiences is top priority,” said Rosario Perri, vice president, channels EMEA at Echoworx. “It’s crucial to leverage trusted security platforms like those offered by Echoworx and Mimecast allowing enterprises to maintain ease-of-use while modernizing security protocols.” Closing Organizations looking for a solution that delivers email encryption for a multitude of use cases, rapid and simple deployment, and a user-friendly experience are turning to integrated solutions. Through this strategic alliance with Mimecast, Echoworx further demonstrates its commitment to providing global enterprises in both the private and public sectors with not just a product, but best-in-breed security. About Echoworx Echoworx protects the privacy of people and businesses throughout the world by making email data protection easier. Their scalable, easy to use, and configurable cloud security and email encryption solutions have been adopted by enterprises in more than 30 countries. Their passionate encryption experts transform communication chaos into order for world leading organizations who understand — it pays to be secure.

Read More

Spotlight

After a year that brought us supply chain issues, record inflation, labor shortages, and massive layoffs, 2023 could be another difficult year for our economy. But as we have seen from previous economic downturns, a recession can be an opportunity instead of a threat. After all, companies like Microsoft, Instagram, and Air BnB w

Resources