TUNE

Merkle | September 15, 2016

Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that it will host a webinar titled, Seven Strategies for Driving TV Tune-in on October 4, 2016 at 2 PM EST. Merkle presenters Andy Fisher, chief analytics officer and Matt Naeger, SVP, client partner, will define and detail how television networks are making a crucial shift from brand marketing to direct-response approaches for driving TV tune-in, with audience measurement across devices...

Marketing Land | October 27, 2016

YouTube rolled out End Screens yesterday, a new “mobile-friendly” feature for creators, designed to help them better engage their audience.The End Screens are thumbnail images that can be displayed during the last five to 20 seconds of a video, prompting viewers to watch another video, subscribe to a channel or visit a collaborator’s channel.With the launch of End Screens, YouTube says creators will not have to use Annotations to add links within videos....

Facebook | November 07, 2016

Following a strong Q3 earnings report, with mobile offerings alone breaking 1 billion daily active users, Facebook remains hungry to extend potential revenue streams to more connected devices. The company has put a fresh emphasis on television of late, connecting its Live video platform to TV screens last month, and other digital players are similarly eyeing set-top boxes.Traditional media, including linear TV, has been under digital pressure recently with the rise of live streaming. Given this ...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...