YouTube’s new End Screens designed to keep viewers tuned-in on mobile & desktop
Marketing Land | October 27, 2016
YouTube rolled out End Screens yesterday, a new “mobile-friendly” feature for creators, designed to help them better engage their audience.The End Screens are thumbnail images that can be displayed during the last five to 20 seconds of a video, prompting viewers to watch another video, subscribe to a channel or visit a collaborator’s channel.With the launch of End Screens, YouTube says creators will not have to use Annotations to add links within videos.